Fading fast.
I wouldn't really call 45% drops "fading fast." It's pace, which started out behind, is now ahead of Pirates and that movie grosses $306 million.
So Transformers should hit 300 million by the end of next weekend. Well I am happy it will join the 300 million club.
POSTED ON 7/23 - I think it'll hit $300 million August 7th.![]()

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Its not 'fading fast' at all. Some people just like to spew.
Current movie trends have most movies making 75 to 80% of their movie gross in the first 2 weeks of it's release.I highly disagree with you. Next weekend will probably be 5-6 million. If not for the monstrous five-day opening, Transformers In Name Only would have earned considerably less money.
That's just my opinion.
And another term I might add is rapidly declining in box office performance.
Current movie trends have most movies making 75 to 80% of their movie gross in the first 2 weeks of it's release.
This isn't years ago when movies are #1 for a month or 2 months at a time. Movies are lucky to have 2 weeks #1 at the box office.
In regards to Transformers, it's had the lowest drops as compared with most of the Summer movies such as Spider-Man, Shrek, Pirates and even Potter, if memory serves.
Based on common trends.Interesting point of view.
I highly disagree with you. Next weekend will probably be 5-6 million. If not for the monstrous five-day opening, Transformers In Name Only would have earned considerably less money.
performance.
And another term I might add is rapidly declining in box office performance.
declining performance because it's already in it's 4th week and i wouldn't call it's decline rapid. you want rapid declining performance look at the numbers for SM3 and FF:RotSS. it's practically been a month since TF opened....most movies tend to decline, the way TF is, after 2 weeks if they're good.And another term I might add is rapidly declining in box office performance.
which is biased towards the negative. i can't even remember the last time someone on these forums used "TINO"...If not for the monstrous five-day opening, Transformers In Name Only would have earned considerably less money.
That's just my opinion.
Wow, its still out. Whats it at?