I kinda agree. Cap has never been a real big appealing character. Who is this film being marketed towards, kids? Most nowadays have hardly ever heard of him. Unlike Iron Man, Spider-Man and Hulk, Cap has never had a cartoon series dedicated solely to him that ppl today can say "Hey, they're making a movie about Cap. America; i used to love that cartoon". I know he had a 60's series, but who remembers that, other than the hardcore Cap fans?
So, who will this movie be marketed towards? Obviously not kids, as i've pointed out why. The fans maybe? Or the general audience between the ages of 12-25?
I say they have to really market the hell out of this movie, because if they don't it could do even less than Hulk, who is a much more popular character to everyone.