Marvel had almost a third more comics on sale in August than DC Comics. 93 comics to DCs 75.
Yet DC Comics destroyed Marvel Comics on marketshare through August across the board, and placed 9 titles in the top 10.
Harley Quinn #1 took the no 1 spot, beating out All-Star Batman #1 and Suicide Squad #1 with more issues of Harley Quinn, Suicide Squad, Batman, Justice League and Supergirl taking up the rest of the top ten.
It took Amazing Spider-Man #16, kicking off their Dead No More event to get Marvel into the Top Ten. Everything else Marvel published was beaten by four comics starring Harley Quinn and one by Supergirl.
Which yes, sounds insane. This is both the power of DC Rebirth, but also the lack of reverberation in the market from the poorly performing Civil War II crossover, Star Wars sales slipping and the Inhumans storylines having very little traction.
I dont think its going to be much different for Septembers figures. And will take until October before Marvel has a chance to turn the tanker around with the launch of Champions #1, and the sale of hundreds of thousands of copies to Scholastic Book Fairs
Just to remind you in April , DC Comics had a dollar share of 25.82% and a sales share of 25.13%.
In May, that rose slightly to 26.45% and sales share of 26.34%.
In June, that jumped to 29.93% and 31.69%.
July, that was 35.36% and 40.96%
Well, in August, DC Comics owns 39.27% and 44.59%. In four months that is a move of almost 20 percentage points, a remarkable change.
While Marvel Comics, who back in April had a dollar share of 42.98% and sales share of 47.87% have seen that crash and burn to 30.78% and 32.11% a fall of 12 to 15 points.
However, its not all bad news for Marvel as overall sales for August 2016 were up over 40% based on those in August 2015. So, even though their marketshare fell lower and faster than any time since Image Comics launched, their sales will still be pretty good.