I'm definately not one of the fans who've vowed not to "ever read a Spider-title again" after the events of CW #2, especially before I read the book; I think a fringe of "extreme" fans sometimes overshadow some of us who are critical, but who can do so without insults or sweeping generalizations. I also say this as someone who, despite my concerns for CW as a storyline and as something Marvel will inevitably have to recover from in about 1-2 years, is enjoying it. I LIKED CW #2 overall.
But, I haven't read a Spider-book "regularly" (as in, monthly) for a good 10 years now; I've only started on the book again for the CW stuff and I probably won't stick around once it is finished. Why? Because about 10 or so years ago, Marvel was in the midst of a story we all know that sought to "change" Spider-Man as we knew it, do something "edgy", risky, as if he was somehow broken. It alienated a lot of people and I lost interest in my subscription. Unfortunately, too many writers since have seemed to believe that the "formula" to Spider-Man is a problem and so they keep doing wide, sweeping "events" with him to "spice" things up, but in the end they only seem to complicate and convelute matters. THE OTHER is the latest example of this trend.
There's another Spider-title that's not as afraid of a little formula, and that's ULTIMATE SPIDER-MAN. Sure, it has its flaws, and ironically I sort of wish Bendis wasn't as formulic in his style and allowed the book to grow a little (or at least show Spider-Man as being not as incompetant). But, it offers the fundamentals of what made Spider-Man great and low and behold, the movies are more than willing to use stuff from THAT, vs. anything done in a core Spider-book in 10 years, and audiences will flock to see it. It also was outselling just about every other Spider-book on a routine basis before THE OTHER and then PRELUDE/CIVIL WAR started about 6 months ago and pulled up the sales of the Spider-books.
"Give it a chance", people say, and that's a fair agruement. Some "good" stories could come of the identity reveal. But assuming that the Spider writers will be able to handle such a reveal efficiently after what we've seen from THE OTHER makes being optimistic seem a bit debatable. If these are the writers who felt Spider-Man should mutate into a giant spider and then eat a man's face, can they be expected to handle this?
The bigger concern is that this act is yet another act that "removes" Spider-Man from what made him appealing in the first place, and that was some realistic relation to a typical person. Oh, but he's married to MJ, a "supermodel/actress", people moan. So? Do supermodel/actresses NOT get married in the real world, sometimes to "average" guys who make you think, "Gawd, what does she see in HIM" (Kevin Federline, anyone?). Are there not men who sometimes marry women they are in awe of, but who love them because they can be "real" with them? Plus, MJ's status as a "supermodel/actress" is variable; some years, coincidentally after SPIDER-MAN grossed $800 million, MJ has been a celeb; other years, she's barely pulled together a decent salary. The point is that what made Spider-Man work was that there was some degree of seperation between his superhero life and his civilian life, and BOTH were essential to the story. You liked reading about the soap opera perils of Peter's life, married or not, and you also liked seeing Spider-Man swing through the city and fight Doc Ock and whatever. But within the last year or so, that civilian life has all but vanished. The supporting cast are GONE, and no new ones to replace him (despite the fact that working as a HS school teacher should be a goldmine for that kinda thing). He lives in Stark Tower, so less money woes for rent and whatnot. He has a nanobot suit of armor, he's a member of the Avengers, and whenever he's not with MJ or May, he is with other superheroes. His hero life now dominmates him, and it makes him more generic. He's essentially The Flash, or Blue Beetle, or Booster Gold, or Fire, etc. And if I wanted that, I'd be reading THEIR comics.
Speaking of THE FLASH, DC pulled this card with Wally West years ago. It did result in some good stories. But it ran its course and inevitably required some highly dramatic, conveluted cosmic level solution to "erase" that knowledge from the people's minds. A ID reveal is not something that can be undone so easily, and as Marvel should know that sometimes the winds can shift and they can change their direction if it means an extra 100,000 issues sold of something, that they should leave a back-door that isn't as cheesy. A snap of the fingers from Loki to solve a problem of writing into a corner does not a good climax make. Oh, but being hesitant or using hindsight doesn't result in the short-turn "shock" appeal, which is all Marvel can think of. Now. Now now NOW. What works NOW, what's hot NOW, what sells NOW. Which makes them look very silly in a few months or 2 years when they backpeddle and undow the old "now" to make way for the new "now". Basically, they get stuck in the business of copying trends instead of setting them, of needing to keep the shock-train rolling because they can't sell using the bare fundamentals. Or at least they're not as interested in the bare fundamentals.
Plus, in the context of the story, while Spider-Man's identity reveal was a bold move and a "character moment for Peter" some say, it makes little sense if you take the CW story literally. The SHRA demands that heroes identify themselves to the government in much the way agents do, so they become accountable for mishaps and can get "training" (and be controlled better). That does NOT mean the same as revealing your ID publically. The assertation is that heroes who obey SHRA but still wear a mask in public are "hypocrites", which is downright ludicrious and naive. The public accepts this "hypocrisy" from undercover copys, covert ops, and secret agents, who all do fine work in law enforcement and national security. And those agents aren't under the same level of threat as heroes who have villians who are essentially "persons of mass destruction". Green Arrow gave a great speach in IDENTITY CRISIS about why heroes need to wear masks, and that speach fits here: basically, it allows them to fight the good fight while keeping their loved ones safe. Spider-Man revealing his ID does nothing to keep his family safe; in fact, his greatest loss (according to Marvel), losing Gwen Stacy, happened PRECISELY because the wrong person found out who he was, and used it against him. Years later, Venom would do the same thing, terrorizing MJ in their apartment and all but daring Peter into battles in front of May. The fact that Spider-Man somehow needs a refresher lesson in this just makes him seem naive. I can understand MJ and May pressuring him (May moreso than MJ at least), but it inevitably will backfire on him (if CW #5's cover is any indication), and Spider-Man should have known that. Plus, that seperation allows him to keep his civilian life and superhero life seperate; now that line is gone, and so is that connection to the common man. He's a celeb now. Celebs are people we look UP at, not people we feel on an even level with. While most superheroes are awe-inspiring for their virtues, not all of them seemed larger than life in other matters.
That is not to say Spider-Man can't grow as a character, but using that same logic, isn't revealing his ID to appease a public he's NEVER BEEN ABLE TO APPEASE BEFORE with an act that isn't legally required and is highly dangerous to his friends and family a bit of a regression? Isn't it naive to believe that the world will embrace him, and that MJ and May, not to mention pals like Flash, Betty, Liz, Robbie, etc. will be safe? Spider-Man could have been a good moderate voice between the pro's and anti-SHRA act, a middle-ground. Now he's pitched his tent with Iron Man fully and is set up to be the story's cautionary tale. Its interesting that JMS essentially "created" a mentor position between Peter and Iron Man for this thing, when all that was required would have been to strengthen the ties between Mr. Fantastic and Spider-Man that already existed to that same end; I think that would have felt more natural, as Spider-Man and Iron Man were barely on speaking terms before THE OTHER, whereas Peter and Reed had gotten together (with the Four) many times. Who'd Peter go to about the living costume, for instance? Read Slott's SPIDER-MAN/HUMAN TORCH for a look at how close Spidey and the Four have been. Ah, that pesky Marvel, always going to the hard route.
The thing is, in my heart I know the SHRA can't last, or it would basically put an end to Marvel's genre of superhero comics, and I doubt that is happening. By that same token, I doubt the Spider-reveal thing will last beyond when SPIDER-MAN 3 hits DVD. But the act is questionable for above reasons, and is one of those things that fans cringe because when it comes time to the inevitable "undo", which is inevitable because the act SO STRAYS FROM THE PROPERTY'S FUNDAMENTALS, it will take the sort of grand-sweeping cosmic baloney that people are getting tired off. Bippity, bobbity-boo, that mistake I shall undo. So why should I get as excited about the NEXT big event?
Of course, the other track would be for Marvel to get stubborn, like they did when they let the Spider-Clone mess drag on a good year longer than they had to, or with the "bone claw Wolverine" thing, which lasted about 6 years. The long term effects are questionable, and as I said, they pull Spider-Man so far from his realm of existance that it makes him something else entirely. More along the realms of "generic celebrity superhero". Plus, as history showed with THE FLASH, the plotline wares out its welcome in less than 3 years. Once you get done with the reactions of the friends, the public, maybe a few other tidbits...what then? To pursue it further, Spider-Man becomes a DD on the downside, in a state of near suicidal mislaise and misery, much like the "MJ is dead" era from Mackie's last gasps on ASM, because now the world is 100% against him. On the postive, the public loves him, he gets a Spider-Cave, lucrative merch deals, the support of all the heroes, he goes into space with the Avengers and arm wrestles Thanos...and all of a sudden, he's Generic Marvel Superhero, and it had nothing to do with his wife.
So I think some people have a right to be concerned. I'm interested in how it plays out in CW, but I doubt its going to last, because it can't if Spider-Man is to keep the stuff that's kept him lucrative for 40+ years, and making him more "standard" isn't going to be the way to keep him going for another 40 years.