when the tone fits the source material... Not ever comic book is the same.. there's great variety... you've got westerns, sci-fi, rom-coms, action flicks, horror, light-hearted fun.. every genre you can imagine... the fantastic four are an adventurous light hearted family very akin to jules verne, lost in space, and dr. who.... not the same type of comic as "batman, punisher, daredevil, moonknight, ghostrider, etc...
Thor is very sword and sorcery meets sci-fi and shakespeare, cap is a political war drama, they're all different genres, and all different tones. just let the comics and the characters speak for themselves. don't put a square peg in a round hole
Yep. Here's how Marvel's films should be.
Iron Man: Sci-Fi Action (we've got that)
Captain America: Political Thriler (we've got that)
Thor: Fantasy (Marvel Studios need to go all the way with the fantasy IMO. Lose the Urban fantasy and sci-fi and go full high fantasy to the point where next to no time is spent on Earth)
Hulk: Monster movie (Needs to again go further with daikaiju genre and giant monster battle in the sequel. That and more of Bruce's different personalities/humor.)
Agents of SHIELD: Tuxedo and Martini Spy Fiction (Which we have. It's very much like the older James Bond movies with crazy gadgets and outlandish villains)
Guardians: Space opera (Which Marvel did)
Daredevil: Crime drama/film noir (which we're getting)
Avengers: All Out Action (again, they got it right)
So Marvel Studios USUALLY gets it right. I feel like Thor tries to ground itself too much instead of embracing high fantasy and Hulk mostly gets it right but still took itself too seriously. I'd go with a version of Thor that feels more like Lord of the Rings and less like Twilight. Hulk should go full on Godzilla and focus more on Bruce Banner's issues with dissociative identity disorder with more humor and go with all sorts of crazy destruction porn. Think Man of Steel but funnier. Go full Kaiju with cities being destroyed across the course of the film and Joe Fixit, Green Scar and Professor appearing.
As for upcoming properties here's what I hope we get
Ant-Man: Comedy (Hopefully, Adam McKay is a great writer)
Jessica Jones: Drama (Hopefully this show will take itself completely seriously despite a purple-skinned telepath. Keep it character driven.)
Iron Fist: Martial Arts Action/Wuxia (Celebrate both the gritty street level stories and the wuxia fantasy elements both. Make it a celebration of what we love about martial arts films)
Doctor Strange: Horror (Think something like The Exorcist, The Ninth Gate, Insidious and The Conjuring mixed with the trippy visuals of Zardoz, Eraserhead and El Topo)
Spider-Man: Coming of Age Story/Action-Comedy (Make it about growing up and taking about responsibility. It should be about learning lessons in life, making mistakes and atoning for them. It also needs to be incredibly funny.)
Luke Cage: Blaxploitation (Go right for tackling hot-button social issues but in a way that still plays up the action element.)
Black Panther: War Movie (Go right for discussions of terorism, imperialism, ethnic strife, disease and inequality which affect Africa right now. Go there and go big with an emphasis on cutting edge weaponry and counter-terrorism. Have villains like Killmonger and Man-Ape resemble Al Shabab and Boko Haram. Show how foreign governments and corporations want to exploit Africa's resources without hiring any of the local population. Make it socially relevant but still an action film.)
Captain Marvel: Alien Abduction Movie (Show how strange it would be to be kidnapped and experimented on by aliens with a snarky protagonist who handles the situation by cracking jokes. Don't go into horror, add elements of space opera and keep Carol sarcastic and sassy the whole time.)
Inhumans: Trippy Sci-Fi (Make it some sort of incomprehensible, strange film that shows the Inhumans engaging in slavery and incest with a teleporting bulldog. Don't explain it. Just go with it and embrace how bizarre it is. Make it feel otherworldly and don't ground anything. If anything, make it even stranger than the source material.)
As for properties that Marvel Studios have yet to develop, here's how they should tackle them.
Moon Knight: Absolute head-trip. (Think along the lines of Twin Peaks or LOST as a crime drama where you have an unreliable narrator as your POV character who suffers from schizophrenia so you'll never know what's real and what's not and events are retconned with each new episode. Characters who have been killed off will suddenly reappear making the audience wonder if anything they watched was real.)
Power Pack: Disney channel Kids's Show. (Have it be a fun show starring young heroes for all ages to enjoy. Keep the villains from getting too evil and make it always kid friendly.)
She-Hulk: Sitcom (Go with the full legal angle but play up how crazy things are. Have Titania occasionally show up to fight Jen but have Jen spend most of her time doing everyday things with super strength and tackling legal cases as a property liability lawyer. And Damage Control need to be supporting characters since many of the episodes should focus on the destruction that superheroes cause and the legal aspects of that.
Ghost Rider: Splatter Film (Make this a dark, edgy film with a black and death metal soundtrack, gore everywhere and bizarrely dark imagery. Have it be really, really twisted and feel like the child of Lucio Fulci and Quentin Tarantino released by Troma.)
Runaways, Avengers Academy and New Warriors: Teen Drama (Disney Owns ABC Family, they specialize in shows like this. Why aren't they doing something with some sort of teen angst show of troubled young people yet?)
Punisher: Dark Antihero Show (Think along the lines of Dexter, Sons of Anarchy and Breaking Bad where everyone is unsympathetic, Punisher is depicted as a psychopath who thankfully only hunts down people just as bad or worse than he is and fill it with a game of Thrones or Spartacus level of extreme violence. Ram home why Punisher is not a role model, he isn't aspiration, he isn't heroic, he's scum and his enemies are also scum but you'll eventually get attached to the characters regardless despite knowing that everyone who isn't Frank is probably going to die eventually.)
Thunderbolts: Action-Comedy (The only way to get the audience to root for HYDRA's plans for global domination is if they're saving the world so they can conquer it and it's also presented as a funny, dysfunctional comedy. Have Taskmaster be the only member who's overly serious and have that make him that much funnier. Have Zemo have a heart and a conscience no matter how much he denies it. Make Shocker this lovable genius thief and hacker with a streak of bad luck that always follows him. Have Mach act heroic but then confess that he feels that he's doing it wrong since he's not a hero. Have Songbird constantly struggle with whether to betray Zemo. Make Moonstone the lovable psychopath who suggests handling every situation with extreme violence. Make then these goofy characterless who plot world domination but actually still love doing good.)
Black Widow: Spy Movie (If SHIELD is James Bond, Black Widow should be Bourne or 24. Add in moral ambiguity, make it gritty, make the villains grounded. Make Tasha a master planner who's able to prepare for any outcome with gadgets for any situation but never lose the sense of danger and adventure.)
So Marvel still has room to grow but what they've developed, a lot of it is surprisingly accurate.