Yeah, look at the last mini-series. I got the first issue of In Thy Name and then dropped it.
Although the Silver Surfer series spectre mentions probably failed more due to the fact that it absolutely sucked and wasn't really a Silver Surfer story in the first place than for lack of interest. If I recall correctly, it featured such great ideas as the Silver Surfer apparently abducting human children and the changing of the Surfer's face to look more like a "Gray," one of the aliens that supposedly crashed in Roswell.