nosebleed.
Superhero
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Because when looking at them visually, they looked lame and outdated. And in order to be taken seriously, they were updated and/or changed. That's why.
what is this answer to? I didn't ask anything like this.
They couldn't go too far with OP b/c he;s the most recognizable character, the one with the most following, etc. Fans would boycott the movie, and go even crazier then they are now if OP was re-imagined. Not to mention the design of OP in itself is much easier to translate on film w/o looking lame. And yet still they had to make improvements, and they made OP look way more kick ass, and serious. When adapting Megatron, they probably thought it looked just straight silly. So, to make a villian that was actually threatning, they gave him a new design. Same goes for the rest.
meh...easy way out. "Let's put all this effort into Optimus Prime but to hell with trying to adapt the rest...just do whatever you want with them".
And you must not have seen what they originally wanted for Prime have you? LAAAME.