Transformers Is the TRANFORMERS MOVIE being properly promoted?

[Golgo-13]

I took this from the SHH front page

Dropping down to second place in its third weekend, Warner Bros.' March record-setter 300, based on Frank Miller's graphic novel, held up well by adding another $20.5 million to its box office take, a mere 38% difference from last week, as the historic war epic crossed the $160 million mark. The top 2 placement by Warner Bros. was a great testament to the company's marketing department that had promoted both movies heavily at San Diego Comic-Con and on the web for the last few months.

Now both those movies had been HEAVILY promoted many, many months before they ever hit the theatres, so by the time it hit ppl wanted to see what all the hoop-la had been about, and BOOM! you see the out come.

Transformers on the other hand is bearly being promoted from within the studio itself. The only thing that's keeping the buzz alive is all the internet 'gossip' but as far as general knowledge is concerned with the general public, it's non-existant.

The official site is a ****ing disgrace, and the personnal that are responsible for the mangement of that site should be fire.

Do you feel that this movie is being adaquently promoted?

 

[Avangarde]

Well there has definatly been alot of hate towards Bay from the fan boys, and as far as net trawlers we have been devided on our opinions. However, what about the general public, they have had little to nothing in the way of advertising, just a trailer, some new toys on display at a convention, and some posters in theaters. That really isn't enough, not when you compare it to other films like 300 and James Bond CR and coming movies such as Spider-man3, POTC3 and Shrek 3. Not good for TF IMO :

 

[DOG LIPS]

I barely even see the poster at theaters anymore. I see A LOT of films, and look at the posters at all of my theaters, of which only 2 have the standard eye-above-Earth poster. Plus of the last 4 movies I saw only TMNT had a TF trailer, and it was the old Mars one. No TV spots either. In fact, the net is the only place I find ANYTHING on the film. I assume they are going to wait a while then kick it into high gear, but I REALLY figured it would be all over the damn place by now.

 

[TNC9852002]

Why do so much to promote a movie that doesn't come out until July?...

I could understand if it was the end of May, but it's not even April yet...You guys, don't always LOOK for reasons to put this movie down all the time.

-TNC

 

[DOG LIPS]

Why do so much to promote a movie that doesn't come out until July?..

I could understand if it was the end of May, but it's not even April yet...You guys, don't always LOOK for reasons to put this movie down.

-TNC

Yeah, but look how strong Spider-Man 3 has been going on, with toys, TV spots, etc. It's been going on for MONTHS now. The toyline has been on shelves since, what, late Jan.? Same with the TMNT toyline and such I believe. To the general public there's been just the TF teaser and a pretty boring poster in the theaters. According to several websites the toyline and merch. line for this doesn't even hit until early to mid June. I guess the complaint is mostly that it's already almost April and there's nothing going on other than leaks and such. But yeah, they still have a few months to kick out some madness. *Shrug*

 

[TNC9852002]

Yeah, but look how strong Spider-Man 3 has been going on, with toys, TV spots, etc. It's been going on for MONTHS now. The toyline has been on shelves since, what, late Jan.? Same with the TMNT toyline and such I believe. To the general public there's been just the TF teaser and a pretty boring poster in the theaters. According to several websites the toyline and merch. line for this doesn't even hit until early to mid June. I guess the complaint is mostly that it's already almost April and there's nothing going on other than leaks and such. But yeah, they still have a few months to kick out some madness. *Shrug*

Well in this case, Transformers is a well established franchise, while Spider-Man is that and also a well established movie franchise. With this being the first ever, live action Transformers movie, they need to play some things down a bit and play it safe and cool like most other first movies did. There is still plenty of time between now and July. We don't have to always compare the promotion of these other franchises and say, "this is how it should be". It's possible that's just not what TF is going for, or at least, not the same way. It's at least getting done, maybe just not as soon as people would like it to be done.

-TNC

 

[DOG LIPS]

I'm sure it's just a lot of anger and impatience. But maybe they fear it getting lost in the Spidey buzz. But as said, they still have a few months, so it's not that crazy for them to be so quiet, they have plenty of time. Many just figure a movie this big should already be all over the place I guess.

 

[TNC9852002]

Let's face it...There are a lot of big movies this summer, many of them releasing before TF...If I were them, I'd hate to be lost in the shuffle...300 and TMNT were lucky to be released in March and won't have to interfere with the bigger movies...

-TNC

 

[Golgo-13]

I heard about 300 many months before it's release. I knew the plot, i knew it was in Sin City style,etc,etc and i had never read the graphic novel but knew because of the word of mouth that it was based off Frank Millers novel from the general publics word of mouth- not websites like this one. They built the buzz around it way before it came out. The week before it hit theatres, everyone knew what the deal was. ppl were talking about it before it came out,ect,ect..**** even my professors at college were talking about it because it was the thing everyone was talking about.

..Transformers needs that kinda buzz too.

 

[Spider-Gamer]

Yeah, but look how strong Spider-Man 3 has been going on, with toys, TV spots, etc. It's been going on for MONTHS now. The toyline has been on shelves since, what, late Jan.? Same with the TMNT toyline and such I believe. To the general public there's been just the TF teaser and a pretty boring poster in the theaters. According to several websites the toyline and merch. line for this doesn't even hit until early to mid June. I guess the complaint is mostly that it's already almost April and there's nothing going on other than leaks and such. But yeah, they still have a few months to kick out some madness. *Shrug*

I thought the toys for Spider-Man 3 just came out this past Saturday?

 

[DOG LIPS]

I thought the toys for Spider-Man 3 just came out this past Saturday?

Have they?? Could have sworn I saw some stuff months ago. Sorry, I've been avoiding Spidey 3 news and info since practically the whole movie has been spoiled for me just from minor visits and reads.

 

[Dr Lee]

If the Promo blizt doesn't appear either as Spidey 3 is released or just after then i'm going to agree that it's being f**ked up by those in charge. If it does then it'll be as i think atm.

Spidey 3 is airing in a month or so (can't think of the exact release date right now) Why start up a promo blizt at the height of a competitors promo blizt? I (Without any business knowledge) would wait untill they finish then just nuke the place with stuff.

Thats my view anyway.

 

[Cth]

Yeah, but look how strong Spider-Man 3 has been going on, with toys, TV spots, etc. It's been going on for MONTHS now. The toyline has been on shelves since, what, late Jan.? Same with the TMNT toyline and such I believe. To the general public there's been just the TF teaser and a pretty boring poster in the theaters. According to several websites the toyline and merch. line for this doesn't even hit until early to mid June. I guess the complaint is mostly that it's already almost April and there's nothing going on other than leaks and such. But yeah, they still have a few months to kick out some madness. *Shrug*

The Spider-Man 3 toyline just launched this past weekend, FYI.

Which, if you compare to the TF launch above, is right in line. One month before the film premieres. Pretty standard actually.

 

[DOG LIPS]

The Spider-Man 3 toyline just launched this past weekend, FYI.

Which, if you compare to the TF launch above, is right in line. One month before the film premieres. Pretty standard actually.

Yeah, sorry, I didn't know for sure whether I saw some toys in stores or not. It does make sense to wait closer to release as said though, so it doesn't get lost in the hurricane of other big films.

 

[He-Man]

Yeah, sorry, I didn't know for sure whether I saw some toys in stores or not. It does make sense to wait closer to release as said though, so it doesn't get lost in the hurricane of other big films.

The action figures just came out. You might have seen other SM3 toys. I took pictures of SM3 toys I saw in Target and posted them in that thead almost a month ago.
July is only 3 months away. I'm sure they will start promoting transformers soon.

 

[He-Man]

double-post

 

[thegameq]

As some one else above said, they probably don't want to get lost in the shuffle and hype of the summer movie season.

I also believe there is a bit of shock and surprise element they are probably banking on when it comes to Joe Casual:

"holy cow, they made a Transformers movie! I gotta check that out"!

Conversely:

"they made a Transformers movie? Wasn't Transformers an old cartoon or something? It sounds like it could be a little silly to me. Hollywood's getting desperate."

 

[MrMidnite]

Yeah i agree this movie has been so under promoted. I havent seen anything over here in the Uk except for the cover of empire no trailers or cinema posters at all.

 

[Golgo-13]

All you guys excuses can't condone the poor quality of the official TF site.

 

[Dr Lee]

I've seen the TF eye posters at my local cinema but they ar right at the end of the lobby, past all of the screen entrances.

I don't bother with the TF site, i tried using their forum but it p*ssed me right off as all they did was ***** and moan about everything. If you think that the complaining is bad on here then i suggest that you stay well clear of their forum.

So i have no idea if it's ***** poor or not.

 

[Golgo-13]

It's poor brotha.

I mean, what, the studio releases ONE official pic of Optimus Prime and that's it...? Why not release all the TF official pics? The only reason we know what the others look like is because of leaked pics, and ppl digging around the net for merchandise such as toys and whanot related to the movie.

It would be nice a least if they could post each of the characters profiles and pics on the site for the fans. That would at least hold us over for a few months; get the buzz going a little more. The designs for the TF's were finalized ages ago...so i don't understand the hold up.

 

[Tempest19]

Smart move: Attach the trailer to SM3 and POTC3. There you go- and I'll guarantee you it will be attached to both or at least one of those stated films.

Fantastic Four comes around the same time- yet, I don't see them crying about a similar "marketing" slowness...

So with months away I frankly don't understand what the big deal is...

 

[He-Man]

Smart move: Attach the trailer to SM3 and POTC3. There you go- and I'll guarantee you it will be attached to both or at least one of those stated films.

Fantastic Four comes around the same time- yet, I don't see them crying about a similar "marketing" slowness...

So with months away I frankly don't understand what the big deal is...

All the movies you named all had prior releases. So most people going to be familiar with them. This is the 1st live action Transformers movie and not a sequel so there is a need to get the "transformers" name out there to average joe moviegoer who doesn't keep up with transformer, doesn't know anything about transformers, or stopped tracking transformers back in the 80s. But like you said attaching it to SM3 or POTC3(or both) will be a good starting point.

 

[Golgo-13]

^I think that starting point will be too late, especially with POTC3. By that time, they'll have to ram TF down everyones throats, and the average movie goer can only digest but so much at one time.

They should start now, by easing everyone into it, so by the time June rolls around everyone is saying:

"Hey, when's that TF movie ,that's everyones been talking about, coming out?"

instead of...

"They're making a TF movie?Wow..that's news to me "

 

[He-Man]

^I think that starting point will be too late, especially with POTC3. By that time, they'll have to ram TF down everyones throats, and the average movie goer can only digest but so much at one time.

They should start now, by easing everyone into it, so by the time June rolls around everyone is saying:

"Hey, when's that TF movie ,that's everyones been talking about, coming out?"

instead of...

"They're making a TF movie?Wow..that's news to me "

You're right. Seeing how they only have 3 months left and that time will fly by.