I went to Wal-Mart one time after X-Mas (it was almost -40 outside) wearing nothing but my Spider-Man spandex costume.
A lot of kids were waving to me, and it was all in good fun until a stupid midget woman claiming to be the manager approached me with her two maggia goons and asked me to remove my mask. I said no, not wanting to reveal my identity in front of the kids, and she then asked me again or I would be "forced" to leave the premises. I thought about it, and I considered doing it, as I was there to get something, which was right in front of me. (I couldn't just get it and buy it... they were making a stand and giving me but one choice... remove the mask and stay, or leave). When I decided to remove the mask, because I really wanted to make that purchase, she told me that I still had to leave. Luckily, I hadn't taken off my mask yet. So I cleared it with her that regardless of whether or not the mask was removed, I had to leave anyway??? WTF??? So I politely told her to "F***k Off" in a low voice, because I didn't want to tarnage Spidey's good image in front of the kids who were watching this debacle, and I left the store loudly proclaiming that "Spidey shops at Sears... tell your parents" to all the young on-lookers.
The funny part was about one year later, when the Spider-Man DVD's came out at Wal-Mart, there were Spidey's everywhere.
Once I got outside, I realized I parked the car on the other side of the mall... and remember, it was -40 outside. I almost froze my spider-nuts off.