Is there any chance that this wave of 3-D is a passing fad like it was in the 50s and 80s?
No, its here to stay. You can completely discount the 80s because there were only a few titles and it was sporadic. It never really caught on. The first wave started in 1951 with Bwana Devil and it lasted 18 months. And there were 25 3-D films in 18 months and then that was it. And all of the problems caught up. The problems with exhibition, the problems with photography and eye strain, the tendency of projectionists to get it out of sync. Thats not whats happening here. This started six years ago and has steadily built over time. Theres been enormous validation from the audience around the world. And Avatar made an enormous amount of money 75 percent of which came from 3-D screens. This isnt going to go away. The audience gets it, the audience has spoken.