Silver Surfer
Power Cosmic
- Joined
- Nov 28, 2004
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- 4,443
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You are right. North and South America are a completely different case from Asia. I remember a report stating Spider-Man, Batman and Wonder Woman are the highest selling heroes, merchandise wise. DC's superhero girls has become a billion dollar franchise for DC and is predicted to rival Disney princesses soon... Teen Titans is also really popular and the Arrowverse has become a billion dollar franchise as well...
As for brands, yeah Marvel has done a great job of building up their name! Most casuals seem to think all superheroes belong to Marvel lol
It's a shame that DC seems to be struggling in the movie department (aside from Wonder Woman)! Sub 100m for JL is embarassing!
Spider-Man is far and away the biggest merchandise seller, then Batman followed by Avengers.



