Dynatech Action gets Marvel rights
By Staff
Playthings -- 5/4/2006 2:12:00 PM
TORONTODynatech Action has signed a licensing deal with Marvel Entertainment for confectionary items and preschool products based on the comic book companys Marvel Heroes and Spider-Man & Friends characters.
The agreement will see Dynatech feature Marvel characters as part of its foray into the confection aisle with Fizzheads, a fizzy drink-making capsule that slides up and down a straw; Edibles, articulated candy figures with real moving parts; and Eggtopia, chocolate eggs that feature Marvel Heroes characters hidden inside.
Dynatech will also incorporate Spider-Man & Friends books into the Storytime Theater brand, an early reading product that projects story-book imagery on a wall or ceiling.
We are very pleased to have developed this agreement with Marvel, says Brad Pedersen, president/CEO of Dynatech. Our expansion into new categories such as confection and preschool has been enhanced by Marvel Entertainment and their amazing library of characters.
Set to launch this fall, the Marvel Heroes brand will be featured on Edibles, Fizzheads, Eggtopia, Stick Splatch, Play2O and novelty pens. The Spider-Man & Friends Storytime Theater book will debut in 2007.