I would argue that the media does not pick and choose about giving mass shootings attention...if a mass shooting happens, no matter where in the US is, it makes the news because it's a freaking mass shooting.
I believe that media over sensationalism is an actual problem in many instances, but when it comes to major events like this, you can bet your ass they will cover it, as they should.
And gun violence should get a ton of coverage...it's a major problem that seems to be avoidable in many instances, but our politicians don't seem to have the balls or the moral fiber to do something widespread and meaningful enough about it.
What happens is a shooting occurs. Then the media jumps all over it. They report on it incessantly. They speculate wildly, give out inaccurate, false or just plain made up lies by people who want their 5 minutes on television further diluting the actual incident. Innocent people get blamed, people who died are said to be alive, people who are alive are said to be dead. The whole thing is just a hairball of poor reporting.
Then you cannot avoid talk of it. It becomes so overwhelming it turns some people indifferent to them or tired of hearing about it. You get comments like "yet another mass shooting" like these things happen every week and those who keep obsessing over it keep talking while those who no longer want to know about it keep getting frustrated and angry at those who can't stop talking. And that talk is 99% unproductive. It does nothing but counterproduction. Opinions become intrenched and those who want to see change invariably push too far one way or another.
When that happens the impact is lessened and when it is lessened people care less about them and when people care less, nothing is done.
So no, I don't jump on a bandwagon of ban all guns and I don't jump on a bandwagon of keep all guns legal and easily accessible. You cannot have either end of this argument but those on either side refuse to budge because both sides see it as an attack on them, and the media is all too happy to keep reporting both sides of it in as sensational and hyperbolic a manner as possible.
Take out the sensationalism, the knee-jerk reactions, the unreasonable demands and what you have left is a middle ground where both sides can find a solution.
One thing that this will
not change however is if someone goes on a mass shooting. For what reason they do it, they will always be able to get access to a weapon. Banning guns will not do it. Every "war on whatever" should plainly prove that one's impossible. At the same time a bunch of armed people is more likely to confuse the other armed people as the shooter and make even more bodies on the ground.
So instead of proudly yelling how your be-all-end-all solution is the right one, it's not. It's not a simple fix and it never will be.