blades_shades
Sidekick
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Marvel Mania
Ghost Rider, the live-action version of the comic book (stunt motorcyclist Johnny Blaze gives up his soul to become a hell-blazing vigilante, natch), has moved up its release date by three weeks to July 14, 2006. Can anyone say action figures? This is making the collectibles market go wild. One retailer is so excited, hes devoting a whole wall to Ghost Rider merchandise. There will be a big push on these toys to coincide with the release of the movie. Even if the movie doesnt do that well, the toys should hold their own.
And now that Marvel Enterprises Inc. has changed its name to Marvel Entertainment Inc. and is going to make movies (hey, the lure of X-Men and Spider-Man was just too much), where go the toys? The licenses for these products are gold, and Marvel is picking and choosing with care. Since they will produce the movies themselves, they can really bargain from a position of power. Paramount is going to be the distributor of the movies, but with Captain America, the Avengers, Nick Fury, Black Panther, Ant-Man, Cloak & Dagger, Dr. Strange, Hawkeye, Power Pack and Shang-Chi, who will be the licensees? As a little executive bird told us: Its the goose that laid the golden egg. Everyone has come knocking. With that kind of brand recognition, and the success of previous superhero endeavors, its going to be a Merry Marvel Marching Society for years to come.
Ghost Rider, the live-action version of the comic book (stunt motorcyclist Johnny Blaze gives up his soul to become a hell-blazing vigilante, natch), has moved up its release date by three weeks to July 14, 2006. Can anyone say action figures? This is making the collectibles market go wild. One retailer is so excited, hes devoting a whole wall to Ghost Rider merchandise. There will be a big push on these toys to coincide with the release of the movie. Even if the movie doesnt do that well, the toys should hold their own.
And now that Marvel Enterprises Inc. has changed its name to Marvel Entertainment Inc. and is going to make movies (hey, the lure of X-Men and Spider-Man was just too much), where go the toys? The licenses for these products are gold, and Marvel is picking and choosing with care. Since they will produce the movies themselves, they can really bargain from a position of power. Paramount is going to be the distributor of the movies, but with Captain America, the Avengers, Nick Fury, Black Panther, Ant-Man, Cloak & Dagger, Dr. Strange, Hawkeye, Power Pack and Shang-Chi, who will be the licensees? As a little executive bird told us: Its the goose that laid the golden egg. Everyone has come knocking. With that kind of brand recognition, and the success of previous superhero endeavors, its going to be a Merry Marvel Marching Society for years to come.
