When it comes to any big stories in the Marvel Universe I always make it a point of letting everyone up the food chain know whats going to go down. The beauty of this new regime at Marvel is that we operate in a very synergistic manner, which helps run all aspects of our businesses in better ways. We actually have some amazing creative discussions, especially with our West Coast office, because theyre running a creative shop as well and theyre always interested in the upcoming events at Marvel.
Civil War was a perfect example of this, before any of it happened, everyone at Marvel was aware of what was coming and what to expect. Youd be surprised how much advanced knowledge of stuff can help out our other divisions like licensing, movies, etc. It makes coordination a lot easier and as a company we can be more focus in all of our marketing efforts.