Purple Man said:
Stuff happens when you have a few busy people creating a book.
You can either whine about it or accept the fact that the only real penalty they face for being late on their publishing schedule is having to put up with fan outcry. Which isn't that big of a deal for creators because they mostly avoid public forums like the plague because of fanboys tendency to take these funny books too seriously, and hang on every word and date that comes out of their mouth.
Facts of life and all that.
I highlighted that section for a reason. The reason being that in just about any other job that I can think of, if you're late with a scheduled project, that's not the only penalty. True, we don't actually see these guys talk to each other so for all we know there is "pressure" added from up top when dates are missed. But if there is, it apparently doesn't work because it has become the accepted rule and not the exception.
Like I said, if you were notoriously and repeatedly late with a project at your job, you'd be demoted or even fired. But at Marvel (or DC for that matter), it's just a notch on your resume, like elephant shaving experience.
People do what is expected of them. Many have argued that the reason civility in society has declined is because less is expected of children and for adults, one merely has to rise above low standards. The same applies all over. It seems that once you reach a certain "status" in comics, things like schedules no longer need apply because you are a brand name.
Heinberg is a good writer, and his YA a good comic. But he is not Moses coming down off the flipping mountain with the 10 Commandments. He is yet another "Hollywood writer" whose comic work always comes last that the industry caters to. He's not the main offender, but he came up, and he's as good an example as any.
Also, I understand that some writers/artists simply cannot maintain a monthly schedule for whatever reason no matter how hard they try. So why does Marvel project release dates that they should know damn well cannot be met? It makes them look foolish every time they, say, have to push back ULTIMATE WOLVERINE VS. HULK #3 back another month or two (10 months late and counting, it's last solict is for the last week in December and that probably will come and go).
My point is some honesty and some willingness for some company, Marvel or DC, to place integrity before their pocketbook for the fans they profess to love (and the "quality of comics" they claim to care about) and attempt to CHANGE this situation with late comics, rather than shrug and expect nothing. YA had the fortune to end a volume before Heinberg had his delays, but WONDER WOMAN is not so fortunate. ULTIMATES 2 probably won't finish this year, thus pushing ULTIMATES 3 with Loeb and "Guarenteed to be late" Joe Mad from "summer/fall '06" to, hopefully, first quarter 2007. The fact is the longer issues take to ship, the more anticipation dies. Before, ASTONISHING X-MEN was a must-read. Now it's like, "oh, that's still going?"
One line of defense that some insiders at Marvel use is, "past great comics were late, and it all reads fine in trade". Which is a line of bull. Firstly, just because major books like DKR and WATCHMEN fell behind doesn't mean maybe a half dozen books a year or more are always late. Secondly, over 100,000 readers get some of these hot titles monthly, NOT via trade, so to simply brush off their experience and play "futurist" is folly.
Not even CIVIL WAR was immune; retailers noted a 20% dip in sales from issue #4 and #5. It was still the #1 book, but earlier (timlier) issues were selling over 325,000 copies and the later issues well below 300,000. Narratively I haven't minded the breaks, but an event is usually about nothing but sales, and so this may be cause for concern if it remains. Granted, it may have nothing to do with delays and may've simply been people feeling cheated about Clor.
Sure, DC makes some of these mistakes too, but that's no excuse. I'm a Marvel fan through and through, and I like their universe. That's why I don't like seeing areas where not only can I see improvement, but that they don't even seem to be making an effort, instead engaging in doubletalk and excuses. Like with cramming 22 pages of comic with 24+ pages of ads late in the year.