There's a huge difference between those properties. TF was mostly just known as a toyline with a cartoon to most. People didn't know anything about it beyond "robots that turn into cars." TMNT is a pretty well-known property. You've got a massive audience of people who grew up in a time when the turtles were insanely popular, and now those people have kids who are hooked on it as well. They'll be wise to use all of that to their advantage. Hell, that's precisely what that Kraft mac and cheese commercial did (played the combination of old and new TMNT fans to their advantage) and I don't think I've ever in my life heard so much buzz about mac and cheese shapes before. Add to that how much the Internet freaked out over Bay's aliens comment and I think if they want to create positive buzz it would be wise to spend their time focusing on what hasn't been changed.
TF was known as one thing by the general audience at some point but I was describing the trailer for the 4th even third film. This is after it had become the pop culture phenomenon and the GA fully acclimated. The human actors and their story is always front and center. Should be interesting to see the work around this time as the turtles are pretty famous.
The mac add seems to be more a hit due to vanilla and that popular song blending with the new show? Not to mention that dancing mom?
Trutle fans will show up regardless. It's the people that never and would never give their time that they need to hook. I expect Will Arnett to be featured and speaking.
The internet did freak out, but all that did was let the producers know just how many tickets have already been sold
So you're saying this will mostly focus on April, if I understand? I wouldn't say you're wrong there, I'm sure April will get a lot of face time in the trailers if for no other reason than the CGI is likely unfinished. But they will need to focus on Channel 6 and such, not Erich Sachs or any other unfamiliar aspect.
Yes it will no doubt be sold on April, rather the familiar and hot Megan fox as april, and her personal work struggles, then one evening...
As for Erick Sach's. I'm pretty sure they will mention the shredder. Given the shredder is in this movie and people are familiar with him but early bay trailers don't tend to be about villains. Whether or not they show Fichtner's face depends on whether it's supposed to be a reveal in film, pretty sure it will just be an in armor shot.
And they can't give GtoG too much room, because people only have so much money. Not only is that trailer getting an incredible amount of people talking, the five additional videos introducing each character are building on it. Add to that the inevitable buzz from whatever tie-in Captain America 2 will have, and they've got a strong push ahead of them. TMNT is a directly competing film, (both even have talking CGI animal things using weapons) so they have to get some buzz started before long. It wouldn't be as big a concern if TMNT were the one coming out first, but if people go to see GotG, that's going to make a dent in the money they have to see TMNT the next weekend.
You make it sound like audience are literally deciding how they are going to be spending their money come August, in the next 14 days. Doubt it.
New trailers come out all year, if anything the final trailer is what get's people in theaters.
If you're familiar with the Spidey2 or TDK trailers, you'll understand where I'm coming from. Hell the TF final trailer is what really pushed that film, the final shot in particular. Not to mention the spots leading up to and during the release. Point being, paramount won't lose 'the war' in the next 14 days.