Aesop Rocks
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If New Moon Doesn't Win Awards, What's the Point of Awards?
Today 7:07 PM PST by Leslie Gornstein
...and that's that Hollywoodthe moviemakers and the criticsseems to kind of not like you.
In fact it just may resent you and your populist tastes real bad. At least, more than it did back when the Academy honored Titanic with the Best Picture crown.
No one can say for absolute certain whether today's Golden Globes nominations are a direct result of this film-geek resentment, or merely a schoolmarmish need to instruct us all on good taste, but it's the best guess box-office historians have got.
"Inherent in the awards process is that the Academy and other industry people want to be the ones who dictate the culture, so if the public has already chosen a movie before them, they'll naturally try to buck it," posits Brandon Gray, who runs numbers for Box Office Mojo. "Not to mention, as wannabe artistes and intellectuals, they think one must appreciate darkness, ambiguity, relativism, primitivism and the gutter among other things."
In other words, Hollywood knows you liked New Moon and Star Trek and Transformers 2it's wallowing around in all that Twilight cash as I write this. But by nominating brutal fare like Precious and Hurt Locker for Globes and (I'm sure) Oscars, it's saying, "Here's what you should likeya tools."
But it isn't working.
According to Gray, "2008's Oscar Best Picture nominees were the least popular as a whole in decades, despite Benjamin Button having passed $100 million at the box office," and the underdog appeal of Slumdog Millionaire.
How long has the gap between Hollywood and the masses been growing? For years now. The year 2003, when The Lord of the Rings: The Return of the King, Seabiscuit and other popular titles were nominated, "was the last time the Best Pictures were popular as a whole. Each year since, there's been a tremendous disconnect overall."