One problem with your logic. The audience for TiH was not that different from the audience of the Hulk. I can't remember where it was posted, but I remember reading that like ~80% of those who claim to be fans of the Hulk '03 went to see TiH. So the box office numbers are not clear cut divided as you suggest. This movie was successful. It has made over $250 million WW. Those who saw it, for the most part, were more satisfied than those who saw Hulk. I don't think the Hulk's look should change anymore, as well as his savage nature in TiH. Now that the Hulk has been re-introduced, show off some more "feats of strength" and clearly demonstrate the direct proportionality of anger to strength. Oh, and get back the cast and crew. They did an excellent job

.
Exactly my point and they still complained.
Both times.
Therefore it is up to Marvel to find a happy medium.
What I'm saying is it has been clear cut within themselves.
Many of the same fans find good aspects in Hulk and then good aspects of the Incfredible Hulk but at the same time found fault in both.Many left dissatisfied both times Hulk wasn't the best film but it wasn't the worst.
There were many aspects that were dead on that shouldn't have been changed.TIH wasn't the best film but it wasn't the worst either.There were aspects that were changed that were not nessary.
Universal's comic reboot
The Incredible Hulk fell 49% to $4.9M and brought its sum to $124.8M which was
almost identical to the $124.7M that 2003's
Hulk took in at the same point in its run.
That was then this is now.
Hulk was released on
June 20,
2003, earning $62.1 million in its opening weekend, which made it the 16th highest ever opener at the time. With a second weekend drop of 70%, it was the first opener above $20 million to drop over 65%.
[41] The film went on to gross $132.2 million in North America, and $113.2 million in foreign countries, coming to a worldwide total of $245.4 million.
The previous film earned $62.1 million in its opening weekend, but dropped 70% in its second weekend. The second film by comparison, dropped 60% in its second weekend.
The Incredible Hulk has grossed $134,387,500 in the United States,as well as $119,700,000 internationally, bringing its worldwide gross to $254,087,500.
Numbers are almost exact.Not much of a margin there.
Also the movie was pulled prematurely from theaters.
Meaning it was costing more to put them out then it was to pull them.
They were losing money.
Iron man Earned somewhere between $400-$500 Million.
Batman $921,000,000 (as of right now)now that's a hit.
A Marvel insider said: "We're happy with the financial results, even if they [only] reach the first film's levels. Having a sequel is not the definition of success."
That being said.Hulk is actually my favorite character.