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History
The
Fox Kids Network began in the Fall of
1990, originally headed up by division president
Margaret Loesch and airing programming originally for 30 minutes per day Monday-Friday and three hours on
Saturday morning. In 1991 it expanded to 90 minutes on weekdays and four hours on Saturday Mornings. In 1992 the network eventually expanded to 2 and a half hours per day during the week. In 1993 Fox Kids was up to 3 hours per day of children's programming -- some
affiliates airing all three hours in succession (generally those with morning newscasts) from 2-5 PM, and some others (those without news operations) showing the first hour in the morning and the latter two in the afternoon. Half a dozen of the Fox stations with evening Newscasts that opted to take Fox Kids ran it earlier in the afternoon 1-4 PM. (examples KTVI 2 St Louis, 10 WALA Mobile, 2 KHON Hawaii)
In
1996, it merged with Haim Saban's
Saban Entertainment, Inc.. In 1999 the Fox Kids programming weekday block was trimmed to 2 hours along with an additional 30 minute educational show called "
The Magic School Bus". In 2000 affiliates were all given options to push the block up to 2-4 PM instead of 3-5 PM. In the 6 or so markets with 5 PM Newscasts that carried Fox Kids (such as St Louis and New Orleans for example) they already were running the block an hour early back in 1996. In October 2001, Saban and News Corp sold the group to
The Walt Disney Company, at which time
Fox discontinued the daytime children's programming, giving the time back to their affiliates. It maintained a Saturday morning schedule until
2002, when it gave the time to
4Kids Entertainment, producers of
Pokémon.
The Walt Disney Company dissolved the U.S. Fox Kids brand in 2001, and it was not until
2004 when they started their own brand, known as
Jetix. However, the worldwide
Fox Kids, are slowly now being converted to Jetix, but in Latin America and Europe the rebranding has already taken place.
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