Of course, sales boost is the PRIMARY reason anything happens in comics.
And even though we all knew at one point or another, the unmasking would be reverted back in some manner that nobody remembers who Spider-Man is, it was fun to see the reactions of many old supporting cast members finally knowing who Peter was... JJJ's confrontation, Robbie's, Betty's, etc...
And while many people will go on about how is was "against his character" to unmask in the first place, as I stated MANY times about one year ago when it occured, it happened perfectly within his character "AT THAT TIME"... Aunt May's blessings (something Peter never had yet craved for 40 years (our time)), protection of Avengers Tower, trying to do the right thing under the right amount of pressure of a peer, etc...
Honestly, while I've been dissappointed with the way JMS fumbles the ball on every last issue of his arcs, he's really handled the characters wonderfully, and that's one thing I'll miss about his writing.
The stories were hit or miss, but the characterization was pretty spot-on.
Just my two cents (sorry Cullen)...
