Ratings

[NHawk19]

At the time that was highest ratings ever among that demo.

Now you get no cookie.

 

[\S/JcDc\S/]

I predict next weeks episode will have a ratings increase due to not having as crappy of a filler eppy leading into it and the promos showing that something is happening with Martha and Clark trying to fight for her life.

I see something like

2.7/6
next week

 

[\S/JcDc\S/]

At the time that was highest ratings ever among that demo.

Now you get no cookie.

What the hell are you talking about?

They had high ratings, that was my point. Then the filler eps started... Ratings went down. Now we are where we are. I think you are getting confused at what I said.

 

[NHawk19]

I'm talking of the point ratings were at before the filler nonsense started in comparison to Splinter. Just think of how much better of an episode Splinter was, consider the promo's showed it would have more purpose... The ratings took a huge drop from before these filler eps. Had Thirst not happened, or some of the other filler eps, people would not have tuned out and Splinter would have had much more comparable ratings to what we saw in the first couple of episodes. I still get my full cookie.

Aqua would have kicked off what you call filler correct. I posted the 2.2/6 for Thirst that came after Aqua. At the time that 2.2/6 was highest ever. It went up with the 2.3/6 that is Splinter that came after the filler.

 

[\S/JcDc\S/]

I wasn't thinking Aqua as much, though it is a filler episode... Simply because the marketing of another hero being introduced should sustain ratings. Thirst and Exposed certainly hurt the show though.

 

[NHawk19]

I wasn't thinking Aqua as much, though it is a filler episode... Simply because the marketing of another hero being introduced should sustain ratings. Thirst and Exposed certainly hurt the show though.

Here again. Total dropped yes. But Key demos went up during Thirst and after Exposed.

 

[\S/JcDc\S/]

Was I talking about key demos?



NO

 

[The Incredible Hulk]

key demos are all that matters. as long as those are up, the ad revenue comes pouring in. As long as the 18-49's are watching, and more specifically the 18-35 yr old males, the WB are happy campers. Sure it's nice to have the older viewers, but let's face it, metamucil and viagra arent beating down Smallville's door for ad time, I'm sure CBS is raking in their money anyway

 

[AgentPat]

...While "7th" is still a solid ratings performer, because of the skein's age, its costs have risen steadily over the years, making it cost-prohibitive for the Frog to continue production, insiders said.

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something?

 

[avidreader]

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something?

I watch it occasionally and its all about the characters. There's no special sets, or special effections or off beat locations. Its mostly people standing around talking about their lives in a house, dorm rooms, school, church. So that doesnt make sense to me either.

I dont know if this is the same throughout the country, but here in San Diego all the High School football games were played last night, instead of the usual Friday night, so that may have had something to do with total numbers.

However, the numbers are still great for the WB on Thursday night, and it was the only network that had any improvement from same time last year.

 

[mellyM]

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something?

Maybe their demos don't command the commercial costs to offset production costs? I know it cost more to run a commercial during shows with lower ratings that 7th Heaven on the WB
Whatever the reason, thank god its finally dead

 

[RakuMon]

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something?

It's interesting that you bring this up just as Hulk and JC were arguing over "key demos." I think the reason that a relatively inexpensive show like 7TH is still "cost prohibitive" is because -- though it still attracts a healthy number of overall viewers -- it's ratings in the key demos are not as high. Therefore, their ad revenue doesn't offset the cost of production. Smallville, on the other hand, has benefitted from the move to Thursday since ad rates are higher.

Also, since SV is such a beast in the 18-45 demos, they generate more revenue for the studio which translates to offsetting the show's (probably expensive) production costs. And with the departure of 7th Heaven , Smallville will be alone as the network's flagship program. IF TPTB made this the last season of Smallville, the WB would be in a huge hole because it would have lost it's two most defining programming, and their roster of new shows (aside from Supernatural) has been a dud.

Anyway, long story short, the departure of 7th Heaven practically guaruntees a 6th -- and possibly 7th -- season of SV!

 

[AgentPat]

Maybe their demos don't command the commercial costs to offset production costs? I know it cost more to run a commercial during shows with lower ratings that 7th Heaven on the WB
Whatever the reason, thank god its finally dead

aHAH! That's probably it. Maybe they can't charge the same ad rates because their target audience is different, I dunno. But if the show is still doing well in the ratings, and the cast and crew are still happy, then the *worst* thing I'd see happening is a cut in the budget if they felt it was too expensive. Hell, UPN did that with Enterprise and Enterprise was a ratings nightmare for them, unfortunately.

<- Star Trek fan for life

BTW, there's a LOT more to the ups and downs of ratings each week than a supposed "filler" episode disillusioning the show's own audience to the point of not watching the following week. This is NOVEMBER peeps!! It's sweeps' month. That means every network pulls out all the stops to get people to watch their shows, which in turn means more competition for everybody. That's just a start, but I don't feel like arguing right now. It's Friday, and I've got 30 minutes to go before I can blow this joint and get outta dodge. Gosh, I love Fridays. LOL

 

[LarryLegend]

7th Heaven, large cast + higher salaries due to 10 years on the air = high costs.

 

[avidreader]

aHAH!
BTW, there's a LOT more to the ups and downs of ratings each week than a supposed "filler" episode disillusioning the show's own audience to the point of not watching the following week. This is NOVEMBER peeps!! It's sweeps' month. That means every network pulls out all the stops to get people to watch their shows, which in turn means more competition for everybody. That's just a start, but I don't feel like arguing right now. It's Friday, and I've got 30 minutes to go before I can blow this joint and get outta dodge. Gosh, I love Fridays. LOL

Agreed and its not like the numbers have been declining since the premiere its just that the numbers for Aqua were unusually high.

 

[eddy]

Larry is right. Its not about special effects, its about the age of the show. Angel got kicked off of WB because it was entering its 6th year and they would have to renogitate actor contracts and pay higher license fees to the production studio(thats not a problem for smallville because Warner Bros produces that themselves)

 

[AgentPat]

Now THIS is good news! And it's about time.

Execs: People with DVRs watch more TV

DAVID BAUDER
Associated Press

NEW YORK - Even though nine out of 10 people with digital video recorders say they usually fast-forward through commercials, broadcast executives argued Wednesday that doesn't mean the death knell for advertisers.

People with DVRs watch more television, and even if they zip through ads, they notice them, the executives said.

Researchers from ABC, CBS, NBC, Fox, UPN and the WB took the unusual step Wednesday of appearing together to share data about the impact of DVRs on TV-watching habits. An estimated 7 percent of the nation's 110 million homes with television have the time-shifting devices.

Starting Dec. 26, Nielsen Media Research will begin incorporating DVR data into its ratings. That means it won't just measure how many people watch "Desperate Housewives" on a Sunday night, but also how many people record it and watch up to a week later.

Preliminary data shows that homes with DVRs average 12 percent more television viewing than those that don't have them, the researchers said.

The ability to watch without being tied to a schedule can significantly increase the visibility of programs that might not be appointment viewing. For example, people with DVRs are watching the WB shows "Supernatural" and "Smallville" at more than twice the rate of people without the machines.

Yet the industry's chief fear is that people with DVRs will completely tune out commercials.

That's not completely unfounded: a CBS survey found 64 percent of DVR users said they always skipped commercials and another 26 percent said they skipped them most of the time. A separate study by Forrester Group put the "skip" rate at 92 percent.

But Alan Wurtzel, NBC's chief researcher, said it was an "urban myth" that DVRs make commercials worthless.

The networks said their research showed that a majority of people are watching their screens even while darting through the ads, and most of these notice the ads. (Still unanswered is how much these spots are sinking in as they speed by.)

More people are also likely to say they skip ads when they actually don't, they said.

"There is a certain amount of commercial exposure that takes place even in the most difficult environment, when people say they are fast-forwarding through commercials," Wurtzel said.

The industry seems split between two extremes - those who believe DVRs will make traditional advertising worthless and those who think they won't have any effect, said Josh Bernoff, principal analyst for the Forrester Group.

The truth will be somewhere in between, he said.

"It wouldn't surprise me if we actually see (advertising) rates come down," he said. "But this is not the end. Television came in and people still advertised on radio."

The increase in product placement advertising and commercial sponsorship shows how the industry is already preparing for a different landscape, he said.

In the short term, the industry must decide how new data on DVR usage will be used in computing advertising rates, said Sara Erichson, a general manager at Nielsen Media Research. In a little more than a month, Nielsen will report different numbers for people watching a show live and people watching recorded versions.

The broadcast researchers say they believe the data will convince advertisers - some of whom have already cut back on their television spending - of the value of TV commercials.

"We don't like to say the advertisers are wrong," said David Poltrack, CBS and UPN research chief. "But we think they're getting a lot of wrong advice."

http://www.newsday.com/entertainmen...,2007992,print.story?coll=sns-ap-tv-headlines​

 

[avidreader]

Is this part hypothetical or is this what their research turned up.


The ability to watch without being tied to a schedule can significantly increase the visibility of programs that might not be appointment viewing. For example, people with DVRs are watching the WB shows "Supernatural" and "Smallville" at more than twice the rate of people without the machines.

 

[Max]

USA Today also posted final ratings. I thought it was amazing how close the ratings race was (except for Survivor). If Smallville is doing well in the demographic ratings, then I think they are doing very well this season:

Survivor: 19.0
Joey: 8.1
Alias: 6.4
The OC: 5.8
Smallville: 5.5
Chris: 5.3

 

[AgentPat]

Thursday 11/17/05
Metered Market Ratings

Note: The following overnights exclude the Miami and West Palm Beach markets.

Household Rating/Share
CBS: 15.2/23, NBC: 8.8/13, ABC: 5.1/ 8, WB: 3.8/ 6, Fox: 3.5/ 5, UPN: 3.0/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/18/04):
WB: +52, CBS: - 3, ABC: - 4, Fox: -15, UPN: -25, NBC: -28

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 23.04 million, NBC: 11.55, ABC: 6.42, Fox: 5.00, WB: 4.98, UPN: 3.74

-Adults 18-49:
CBS: 7.6/20, NBC: 5.1/13, Fox: 2.3/ 6, ABC: 2.2/ 6, WB: 2.0/ 5, UPN: 1.5/ 4


-Yesterday&#8217;s Winners:
Survivor: Guatemala (CBS), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Honorable Mention:
ER (NBC)

-Yesterday&#8217;s Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), Primetime Live (ABC), Reunion (Fox), Eve (UPN), Cuts (UPN)


-Ratings Breakdown:
CBS&#8217; Thursday juggernaut continued courtesy of the most successful current line-up in primetime -- Survivor: Guatemala (Overnights: #1, 11.3/17; Viewers: #1, 18.98 million; A18-49: #1, 6.4/17), CSI (Overnights: #1, 19.5/28; Viewers: #1, 28.82 million; A18-49: #1, 9.9/24) and Without A Trace (Overnights: #1, 14.9/23; Viewers: #1, 21.33 million; A18-49: #2, 6.7/17). Although the departure of obnoxious Jamie on Survivor: Guatemala gives the remaining contestants some temporary relief, a better long-term strategy would have been to eliminate a much bigger threat, Gary. With clueless Judd, man, going, man, ballistic in the coming attractions, he could be the next to go, pushing Gary another step forward. Other than Trooper Lill on Survivor: Pearl Islands (remember that Dingbat?), the most undeserving Survivor contestant is Lydia, who has ridden the coattails of others in order to survive.

It was distant No. 2 business, as usual, on NBC, which starts out slow but builds as the night progresses. Struggling Joey opened with a typically lackluster (and second-place) 6.0/ 9 in the overnights, 8.05 million viewers and a 3.2/ 9 among adults 18-49 at 8 p.m. Although I don&#8217;t watch Joey often (apparently, I&#8217;m not the only one), that ending scene with Matt LeBlanc in costume trying to sing was classic jump the shark bait. Joey led into the soon-to-conclude Will & Grace at an also second-place 6.7/10 in the overnights, 8.92 million viewers and a 3.8/10 among adults 18-49 at 8:30 p.m.

At 9 p.m., NBC&#8217;s The Apprentice 4 scored a typical second-place 8.4/12 in the overnights, 10.83 million viewers and a 4.8/12 among adults 18-49, followed by veteran ER (with guest star John Stamos) at an 11.6/18 in the overnights (#2), 15.34 million viewers (#2), and a first-place 7.0/18 among adults 18-49 at 10 p.m. It&#8217;s bad enough NBC rushed through this edition of The Apprentice by eliminating two contestants last week, and four at one time a few weeks earlier. But did we really need two episodes next Thursday on Thanksgiving? What gives?

Over at the fastest growing Thursday network, the WB, Smallville remained a welcome 8 p.m. edition, with a healthy 4.2/ 6 in the overnights (#4), 5.80 million viewers (#5), and a 2.5/ 7 among adults 18-49 (#4). The compatible Everwood at 9 p.m. followed with a respectable 3.3/ 5 in the overnights (#4), 4.16 million viewers (#4), and a 1.5/ 4 among adults 18-49 (#5).

As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

Although ABC has momentum this season, Thursday remains an ongoing sore spot. Former young adult magnet Alias (which probably should have taken a break instead of showcasing a pregnant Jennifer Garner) opened with a modest 5.0/ 7 in the overnights (#3), 6.50 million viewers (#3), and a 2.1/ 5 among adults 18-49 (#5) at 8 p.m. An extra edition of Primetime Live at 9 p.m. did not improve on the performance of the canceled Night Stalker, with a third-place 4.4/ 6 in the overnights, 5.50 million viewers, and a 2.0/ 5 among adults 18-49. At 10 p.m., the regularly scheduled edition of the newsmagazine was a typical last, with a 5.7/ 9 in the overnights, 7.27 million viewers and a 2.5/ 7 among adults 18-49.

On Fox, The O.C. (Overnights: #5, 4.1/ 6; Viewers: #4, 6.10 million; A18-49: #3, 2.8/ 7) is down, and Reunion (Overnights: #5, 2.9/ 4; Viewers: #5, 3.91 million; A18-49: #4, 1.8/ 5) should be out.

Despite continued interest in UPN&#8217;s Everybody Hates Chris at 8 p.m. (Overnights: #4, 4.6/ 7; Viewers: #6, 5.29 million; A18-49: #6, 2.0/ 6), lead-out comedies Love, Inc. (Overnights: #6, 2.9/ 4; Viewers: #6, 3.70 million; A18-49: #6, 1.5/ 4), Eve (Overnights: #6, 2.4/ 3; Viewers: #6, 3.14 million; A18-49: 1.2/ 3) and Cuts (Overnights: #6, 2.1/ 3; Viewers: #6, 2.83 million; A18-49: #6, 1.1/ 3) continue to lose considerable steam as the night progresses.

Source: Nielsen Media Research data


http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

 

[NHawk19]

Hope this means a budget increase.

 

[The Incredible Hulk]

glad to see they were solid again I just hope the promotions department does a good job of letting people know about "Lexmas" on 12/8. I remember last year they had one episode air in between Thanksgiving and Christmas, but no one seemed to know it was on...

 

[musclesforsupes]

Good episode last night, we all know brainaic isnt dead

 

[AgentPat]

glad to see they were solid again I just hope the promotions department does a good job of letting people know about "Lexmas" on 12/8. I remember last year they had one episode air in between Thanksgiving and Christmas, but no one seemed to know it was on...

What really FRIGHTENS me is the luminary who chose which repeat to air next Thursday.

It's Facade.

FACADE?

FACADE!!!!



The hell????

 

[Brainiac 8]

Hope this means a budget increase.

You took the words out of my mouth NHawk, I hope that if the ratings continue to be as good as they have been, we will get our SFX budget back.

This season would make it worth it.