Ratings
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avidreader
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NHawk19 said:
I think with last year's advertising campaign it kind of made viewers think that it was going to be the last season.
And The CW is still yet to be on in Alaska and Hawaii, so that could account for the slight drop.
It will be interesting to see next week's numbers, considering the DC Hero episodes always rate well.
AgentPat
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No, it wasn't. Here's the Official description for Wither:Lionel Luthor said:
THE ALL-AMERICAN REJECTS PERFORM AT LEX'S COSTUME BALL Still guilt-ridden about the destruction he caused while he was Zod, Lex (Michael Rosenbaum) throws a charity costume ball for the town and hires the All-American Rejects to perform. Meanwhile, Clark (Tom Welling) and Chloe (Allison Mack) pursue a creature who uses male human bodies as potting mix to procreate, and the hunt intensifies after the creature gets hold of Jimmy Olsen (guest star Aaron Ashmore). Lois (Erica Durance) reluctantly agrees to be Oliver Queen's (guest star Justin Hartley) date to Lexs ball. Kristin Kreuk, John Glover and Annette OToole also star. Tracy Bellomo wrote the episode directed by Whitney Ransick (#2T7703).
Next week's ep, Arrow, is being hyped for the Green Arrow, DC hero angle.
CW didn't waste any time crowing about the ratings for Wither. Here's a press release posted today:
[10.13.06 - 01:05 PM]
THE CW'S "SMALLVILLE" AND "SUPERNATURAL" POST WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION
Released by The CW
THE CW'S "SMALLVILLE" AND "SUPERNATURAL" POST WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION
October 13, 2006 (Burbank, CA) - Both of The CW's Thursday dramas, "Smallville" and "Supernatural," delivered week-to-week growth in viewers and key demos despite facing increasingly tougher Thursday competition, according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 12.
Compared to last week, "Smallville" gained 9% in adults 18-34 (2.5/8), 10% in adults 18-49 (2.2/6), 33% in women 18-34 (2.4/7), 11% in women 18-49 (2.0/5) and 9% in viewers (4.9million). "Smallville" hit its season best performance in women 18-34.
"Supernatural" posted increases over last week of 7% in adults 18-49 (1.6/4), 6% in women 18-34 (1.8/4), 14% in women 18-49 (1.6/4) and 11% in viewers (3.70mil).
The CW's Thursday line-up of "Smallville" and "Supernatural" mark a considerable improvement over UPN's Thursday night from a year ago, with increases of 11% in adults 18-34 (2.1/6), 12% in adults 18-49 (1.9/5), 50% in men 18-34 (2.1/6) and 58% in men 18-49.
THE CW'S "SMALLVILLE" AND "SUPERNATURAL" POST WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION
Released by The CW
THE CW'S "SMALLVILLE" AND "SUPERNATURAL" POST WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION
October 13, 2006 (Burbank, CA) - Both of The CW's Thursday dramas, "Smallville" and "Supernatural," delivered week-to-week growth in viewers and key demos despite facing increasingly tougher Thursday competition, according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 12.
Compared to last week, "Smallville" gained 9% in adults 18-34 (2.5/8), 10% in adults 18-49 (2.2/6), 33% in women 18-34 (2.4/7), 11% in women 18-49 (2.0/5) and 9% in viewers (4.9million). "Smallville" hit its season best performance in women 18-34.
"Supernatural" posted increases over last week of 7% in adults 18-49 (1.6/4), 6% in women 18-34 (1.8/4), 14% in women 18-49 (1.6/4) and 11% in viewers (3.70mil).
The CW's Thursday line-up of "Smallville" and "Supernatural" mark a considerable improvement over UPN's Thursday night from a year ago, with increases of 11% in adults 18-34 (2.1/6), 12% in adults 18-49 (1.9/5), 50% in men 18-34 (2.1/6) and 58% in men 18-49.
NHawk19
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AgentPat said:
That's funny. The comparison is apples to oranges and they are still trying to promote it as success. Especially given what we know from above.
Not that I dont want to see them succeed, but this appears to be a better comparison.
AgentPat
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Interesting read:
Media Life
10/13/06
Missing: A million viewers ages 18-34
New CW is pulling just half the target audience
By Kevin Downey
When UPN and the WB merged into the CW earlier this year, the presumption was that the new network, having the best programming of both, would retain a good share of their audiences, especially in the 18-34 demographic, where they were strongest.
Not so. The combined CW has retained just half of those viewers. The other half have disappeared, and they do not appear to have gone to the other broadcast networks or even to cable.
Just where they've gone is a puzzle to which no one as yet has answers. Somewhere out there are a lot of people ages 18-34 who are simply not watching TV anymore. Or so it appears.
Their disappearance is reminiscent of a couple of years ago, when TV ratings for young adults suddenly plummeted. It was later determined, after much research and wrangling, that a goodly share had gone to the internet and video games.
Four weeks into the new season, overall TV usage among 18-34s is down 4 percent in primetime from the same time last year, despite the addition of Spanish-language networks to Nielsen Media Research's national measurement, according to a Magna Global ratings analysis.
Network TV viewing among 18-34s is down 9 percent, while cable TV is down 5 percent and premium cable down 7 percent.
"It's a mystery," says Steve Sternberg, executive vice president of audience analysis at Magna. "We haven't done an extensive analysis yet, but it just looks like a lot of them went away."
Quite a lot, in fact over 1 million. Only half the combined 2.2 million 18-34 viewers who watched UPN and WB have gone to the CW.
The rest have not moved to the other broadcast networks. Only NBC has posted a ratings increase over last season, and it's a mere 0.3 rating points.
That's not surprising, says Sternberg. "All of the Big Four networks have median ages over 40 years old. The CW is the only broadcast network with a median age around 31 or 32, which is the range where UPN and the WB were."
It would appear a good part of those departed viewers are African American. UPN had two nights geared to black viewers, where the CW has but one, meaning fewer shows appealing to black audiences.
In a Media Life poll conducted shortly after UPN and the WB merged, more than 70 percent of respondents thought black viewers would be the demographic most likely to be disenfranchised by the new network, in terms of fewer shows aimed at them
But that would explain only part of the decline. Clearly many of those former UPN and WB viewers have quit watching TV entirely.
Moreover, that erosion probably began well before the CW even debuted. A look at the ratings for the WB and UPN shows they were in a steep slide through the summer.
Rather than debuting new shows, as in summers past, the networks, by then lame ducks, went to reruns. The WB's overall audience dipped 8 percent compared to the prior summer. UPN's audience slid 24 percent.
Now the looming questions are: Where have they gone, these 18-34s?
"I think these viewers have gone to a variety of places," says Brad Adgate, senior vice president and corporate research director at Horizon Media. "They probably went off in a lot of different directions. It's become very complicated with all the choices young people engage in."
Surely some have gone to the internet. Ball State University last year found that computers have become the second most-used media device. The average person now spends 120 minutes per day on the computer, compared to 241 minutes watching TV.
"It could be the internet, it could be DVDs, it could be any number of things," says Sternberg. "The bottom line is that it's all speculation at this point. But since overall television viewing is down at the same time a network went away, the logical assumption is that a lot of them are temporarily displaced."
http://www.medialifemagazine.com/artman/publish/article_7870.asp
10/13/06
Missing: A million viewers ages 18-34
New CW is pulling just half the target audience
By Kevin Downey
When UPN and the WB merged into the CW earlier this year, the presumption was that the new network, having the best programming of both, would retain a good share of their audiences, especially in the 18-34 demographic, where they were strongest.
Not so. The combined CW has retained just half of those viewers. The other half have disappeared, and they do not appear to have gone to the other broadcast networks or even to cable.
Just where they've gone is a puzzle to which no one as yet has answers. Somewhere out there are a lot of people ages 18-34 who are simply not watching TV anymore. Or so it appears.
Their disappearance is reminiscent of a couple of years ago, when TV ratings for young adults suddenly plummeted. It was later determined, after much research and wrangling, that a goodly share had gone to the internet and video games.
Four weeks into the new season, overall TV usage among 18-34s is down 4 percent in primetime from the same time last year, despite the addition of Spanish-language networks to Nielsen Media Research's national measurement, according to a Magna Global ratings analysis.
Network TV viewing among 18-34s is down 9 percent, while cable TV is down 5 percent and premium cable down 7 percent.
"It's a mystery," says Steve Sternberg, executive vice president of audience analysis at Magna. "We haven't done an extensive analysis yet, but it just looks like a lot of them went away."
Quite a lot, in fact over 1 million. Only half the combined 2.2 million 18-34 viewers who watched UPN and WB have gone to the CW.
The rest have not moved to the other broadcast networks. Only NBC has posted a ratings increase over last season, and it's a mere 0.3 rating points.
That's not surprising, says Sternberg. "All of the Big Four networks have median ages over 40 years old. The CW is the only broadcast network with a median age around 31 or 32, which is the range where UPN and the WB were."
It would appear a good part of those departed viewers are African American. UPN had two nights geared to black viewers, where the CW has but one, meaning fewer shows appealing to black audiences.
In a Media Life poll conducted shortly after UPN and the WB merged, more than 70 percent of respondents thought black viewers would be the demographic most likely to be disenfranchised by the new network, in terms of fewer shows aimed at them
But that would explain only part of the decline. Clearly many of those former UPN and WB viewers have quit watching TV entirely.
Moreover, that erosion probably began well before the CW even debuted. A look at the ratings for the WB and UPN shows they were in a steep slide through the summer.
Rather than debuting new shows, as in summers past, the networks, by then lame ducks, went to reruns. The WB's overall audience dipped 8 percent compared to the prior summer. UPN's audience slid 24 percent.
Now the looming questions are: Where have they gone, these 18-34s?
"I think these viewers have gone to a variety of places," says Brad Adgate, senior vice president and corporate research director at Horizon Media. "They probably went off in a lot of different directions. It's become very complicated with all the choices young people engage in."
Surely some have gone to the internet. Ball State University last year found that computers have become the second most-used media device. The average person now spends 120 minutes per day on the computer, compared to 241 minutes watching TV.
"It could be the internet, it could be DVDs, it could be any number of things," says Sternberg. "The bottom line is that it's all speculation at this point. But since overall television viewing is down at the same time a network went away, the logical assumption is that a lot of them are temporarily displaced."
http://www.medialifemagazine.com/artman/publish/article_7870.asp
DOG LIPS
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Interesting. Me personally, I hate the change. For some reason channel 4 (CW) has very bad picture quality here. It used to be on 7 (WB) which was PERFECT quality. I don't have digital cable, so I can't do much about it since it's only channel 4 for some odd reason. My point is, I almost want to change the channel sometimes when the picture/audio gets all crappy. Maybe that's the ratings problem. 
avidreader
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AgentPat said:^ Dog Lips, get HD dude. You'll never want to go back.
I'm with Time Warner and my CW stayed on Channel 5, but they dont have a HD channel. Why! Because Time Warner want CW to move to Channel 100 something, and CW wont do it, so therefore Time Warner wont give them an HD channel to Broadcast on.
Sucks big time.
I don't know much about American TV ratings but it seems to the lack of CW of reaching places where UPN and WB were, it's causing some damage.
But I think these ratings have done considerably well and Smallville's ratings are still strong (Among the TOP 3). Imagine if the CW makes full capability: it could again make last year's ratings.
Am I correct?
But I think these ratings have done considerably well and Smallville's ratings are still strong (Among the TOP 3). Imagine if the CW makes full capability: it could again make last year's ratings.
Am I correct?
NHawk19
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Interesting read. . . .
How can 1 million people just vanish?
And what does that say about television as a whole.
Combine options like Pay Per View, Netflix, the Internet, and an almost infitite # of cable choices with a longer average work day & commute, and I think you'll find that people aren't watching because they simply dont have the time to just sit, and when they do have that time they want to spend it doing other things. Just like the article suggested.
How can 1 million people just vanish?
And what does that say about television as a whole.Combine options like Pay Per View, Netflix, the Internet, and an almost infitite # of cable choices with a longer average work day & commute, and I think you'll find that people aren't watching because they simply dont have the time to just sit, and when they do have that time they want to spend it doing other things. Just like the article suggested.
TrailerCues
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NHawk19 said:
Maybe people just found better things to do
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FROM 10/09/06 THROUGH 10/15/06
1) America's Next Top Model -- 5.50 M
2) Smallville -- 4.88 M
3) Gilmore Girls -- 4.71 M
4) Friday Night Smackdown -- 3.83 M
5) Supernatural -- 3.78 M
6) One Tree Hill -- 3.25 M
7) 7th Heaven -- 3.17 M
8) Everybody Hates Chris -- 3.03 M
9) Veronica Mars -- 2.96 M
10) All of Us -- 2.51 M
11) Girlfriends -- 2.47 M
12) The Game -- 2.14
13) Runaway -- 1.79 M
1) America's Next Top Model -- 5.50 M
2) Smallville -- 4.88 M
3) Gilmore Girls -- 4.71 M
4) Friday Night Smackdown -- 3.83 M
5) Supernatural -- 3.78 M
6) One Tree Hill -- 3.25 M
7) 7th Heaven -- 3.17 M
8) Everybody Hates Chris -- 3.03 M
9) Veronica Mars -- 2.96 M
10) All of Us -- 2.51 M
11) Girlfriends -- 2.47 M
12) The Game -- 2.14
13) Runaway -- 1.79 M
t: 
Brainiac 8
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I just wish they would cancel 7th heaven, once and for all. 
The Incredible Hulk
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Runaway is just a festering terd. They shouldve picked up Aquaman, that would be getting at least 4 million viewers a week.
Brainiac 8
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Maybe they were afraid of oversaturating the market with too many Superhero shows.
Or maybe they have cranium-rectalitis.
Or maybe they have cranium-rectalitis.
RakuMon
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I think CW shot themselves in the foot with the two PR blunders of not picking up the much-hyped Aquaman and cancelling the critically acclaimed Everwood. I think a lot of that has to do w/ how much control former UPN execs have on the network as a whole. (That's why ANTM got such a heavy promo push). Remember, WB toppers were forced out after the merge.The Incredible Hulk said:
Brainiac 8
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Kaboom said:i should be in charge of programming for the CW, aquaman would have gotten picked up, cyborg would have been greenlit, the flasjh would be in creative development, and all would be right with the world.
While your at it, you should green light a Green Arrow show also.
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The CW will from then on be known as the DC.
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