Ratings

[RakuMon]

Prime-Time Ratings:
Thursday 2/01/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 16.18 million, CBS: 15.84, NBC: 9.47, Fox: 4.38, CW: 4.14

-Adults 18-49:
ABC: 6.3 rating/16 share, CBS: 4.7/12, NBC: 4.3/11, Fox: 1.8/ 4, CW: 1.7/ 4

----------

-Yesterday’s Winners:
Ugly Betty (ABC), My Name is Earl (NBC), The Office (NBC), Grey’s Anatomy (ABC), CSI (CBS)

-Down but Not Out:
ER (NBC)

-Yesterday’s Losers:
The War at Home (Fox), Scrubs (NBC), 30 Rock (NBC), Men in Trees (ABC)

----------

-Ratings Breakdown:
ABC led the troops on this first night of the Feb. 2007 sweeps, outdelivering No. 2 CBS by 340,000 viewers and 34 percent among adults 18-49. NBC finished a competitive third in adults 18-49 (with a more distant No. 3 finish in total viewers), followed by American Idol-less Fox and the CW.

Beginning with 8 p.m., ABC’s Ugly Betty was the most-watched program with 13.98 million viewers, and tied for first among adults 18-49 (4.7/12) with NBC sitcoms My Name Is Earl and The Office. My Name is Earl scored 10.66 million viewers (#3) with a 4.5/12 in the demo (#1) at 8 p.m., followed by The Office at 1010 million viewers (#3) and a 5.0/12 among adults 18-49 (#2) at 8:30 p.m. Chalk up another winner’s listing for the ABC and NBC teams.

Also worth positively noting at 8 p.m. was a repeat of CBS’ CSI at 12.16 million viewers (#2) and a 3.4/ 9 among adults 18-49 (#3). Rounding off the hour was the CW’s still-worth-renewing Smallville (Viewers: #5, 4.94 million; A18-49: #4t, 2.0/ 5), and Fox comedies ‘Til Death (Viewers: #4, 5.42 million; A18-49: #4, 2.3/ 6) and waiting-to-be axed The War at Home (Viewers: #5, 4.47 million; A18-49: #5, 1.8/ 5). ‘Til Death will, no doubt, benefit with the upcoming exposure out of American Idol in February.

At 9 p.m., ABC’s Grey’s Anatomy led the hour with 23.92 million viewers and a 10.2/23 among adults 18-49. Comparably, that beat CBS’ once unstoppable CSI (Viewers: #2, 21.29 million; A18-49: #2, 6.8/16) by 2.63 million viewers and a hefty 50 percent among adults 18-49. A distant third in the 9 p.m. hour were NBC sitcoms Scrubs (Viewers: 6.88 million; A18-49: 3.4/ 8) and 30 Rock (Viewers: 5.66 million; A18-49: 2.9/ 7), which continue to drop the ball from the growing momentum of lead-in The Office. Take a look at the four NBC comedies, and notice the ongoing slide from 9-10 p.m.

NBC/Thursday
8:00 p.m. My Name is Earl
Viewers: 10.66 million (#3), A18-49: 4.5/12 (#1)

8:30 p.m. The Office
Viewers: 10.10 million (#3), A18-49: 5.0/12 (#2)

9:00 p.m. Scrubs
Viewers: 6.88 million (#3), A18-49: 3.4/ 8 (#3)

9:30 p.m. 30 Rock
Viewers: 5.66 million (#3), A18-49: 2.9/ 7 (#3)

Remember failed 1989-90 CBS sitcom The Famous Teddy Z, which featured Alex Rocco in the breakout (and Emmy winning) role of agent Al Floss? Alec Baldwin as Jack Donaghy is a sadly similar situation. He may be good, but he can’t save 30 Rock.

Also in the 9 p.m. hour were Fox’s soon-to-conclude The O.C. (Viewers: #5, 3.82 million; A18-49: #5, 1.6/ 4) and the CW’s Supernatural (Viewers: #5, 3.34 million; A18-49: #5, 1.4/ 3). Retention this week for Supernatural out of Smallville -- Viewers: 68 percent, A18-49: 70 percent -- was more than acceptable given the competition.

At 10 p.m., CBS’ underrated Shark was the most-watched show with 14.08 million viewers and tied with ABC’s Men in Trees for second among adults 18-49 (3.9/10 each). Men in Trees was third in total viewers with 10.64 million. NBC’s veteran ER finished second in total viewers (11.77 million), but first in the demo (5.1/13). Since the way to analyze these results falls heavily on retention from the lead-in, take a look at the percent changes for Shark out of CSI, ER out of 30 Rock and Men in Trees out of Grey’s Anatomy:

Shark (CBS)
Viewers: -34, A18-49: -43

ER (NBC)
Viewers: +88, A18-49: +59

Men in Trees (ABC)
Viewers: -56, A18-49: -62

While ER, of course, is not what it used to be, the double-digit percent growth out of 30 Rock is worth noting. Although Shark’s retention out of CSI is slowly growing (and now worthy of a renewal for season two), losing more than half of the Grey’s Anatomy audience remains a concern for Men in Trees (which also dipped by 3.54 million viewers -- 12.41 to 8.87 million -- and 34 percent among adults 18-49 -- 4.7/12 to 3.1/ 8 -- at 10:30 p.m.).

As for Grey’s Anatomy, I propose the following question: What is so special about this medical drama? I watched it last night and just don’t get all the hoopla. What am I missing here?

Source: Nielsen Media Research data

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/55710513

 

[KalKai]

Say goodbye to Veronica Mars, things are looking pretty bad, doubt it'll make it to next year.

 

[thebigtree95]

I know we did alright with the last cycle of Survivor, but with its return this week I hope we keep up the admirable pace we have going.

 

[RakuMon]

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/55210923/p/1

Prime-Time Ratings:
Thursday 2/08/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 17.84 million, ABC: 16.72, NBC: 8.78, Fox: 4.14, CW: 3.75

-Adults 18-49:
ABC: 6.5 rating/16 share, CBS: 5.6/14, NBC: 4.0/10, Fox: 1.8/ 4, CW: 1.5/ 4

----------

-Yesterday’s Winners:
Survivor: Fiji (CBS), Ugly Betty (ABC), Grey’s Anatomy (ABC), CSI (CBS)

-Honorable Mention:
My Name is Earl (NBC), The Office (NBC), Shark (CBS), ER (NBC)

-Yesterday’s Losers (excluding repeats):
The War at Home (Fox), 30 Rock (NBC), The O.C. (Fox), Supernatural (CW), Men in Trees (ABC)

-Ratings Breakdown:
ABC and CBS shared leadership on this second Thursday of the Feb. 2007 sweeps, with CBS the most-watched network (1.12 million more viewers, on average, than ABC), and the alphabet net No. 1 among adults 18-49. NBC finished a typical third, followed by Fox and the CW’s combination of Smallville and Supernatural.

In season-premiere news, CBS’ Survivor: Fiji finished first in both total viewers (16.68 million) and adults 18-49, with a 5.8 rating/15 share in the demo. That beat ABC’s second-place Ugly Betty (Viewers: 14.30 million; A18-49: 4.7/12) by a healthy 2.38 million viewers and 23 percent among adults 18-49. Comparatively, the year-ago edition of Survivor: Panama opened with 19.19 million viewers and a 7.0/18 among adults 18-49 on Feb. 2, 2006, and the more recent Survivor: Cook Islands kicked-off with 17.43 million viewers and a 6.5/18 in the demo on Sept. 21, 2006. While each edition of Survivor tends to lose some steam, it remains a viable top 10-rated entity for CBS. And last night’s launch was considerably more satisfying creatively than recent editions. One look at the Sylvester Stallone clone and I knew his name had to be Rocky!

Also in the 8 p.m. hour were NBC comedies My Name is Earl (Viewers: #3, 9.56 million; A18-49: #2t, 4.2/11) and The Office (Viewers: #3, 8.85 million; A18-49: #3, 4.4/11), which are worthy of honorable mention due to the strength of the demos, the CW’s Smallville (Viewers: #5, 4.67 million; A18-49: #5, 1.8/ 5), and Fox sitcoms ‘Til Death (Viewers: #4, 5.02 million; A18-49: #4, 2.0/ 5) and The War at Home (Viewers: #5, 4.41 million; A18-49: #5, 1.9/ 5). There was nothing unusual to report from 8-9 p.m. last night.

ABC maintained dominance at 9 p.m. care of Grey’s Anatomy, which launched its three-part episode with a hefty 24.95 million viewers and a 10.7/25 among adults 18-49. Comparably, that built from already potent lead-in Ugly Betty by 10.65 million viewers and 128 percent among adults 18-49. A solid second in the hour was CBS’ CSI (Viewers: 22.28 million; A18-49: 6.8/16), followed by NBC’s Scrubs (Viewers: 6.22 million; A18-49: 3.1/ 7) and 30 Rock (Viewers: 5.09 million; A18-49: 2.5/ 6) in the distant No. 3 spot. Given the ongoing erosion, is anyone really convinced that 30 Rock will really catch on?

Rounding off the 9 p.m. hour were Fox’s soon-to-conclude The O.C. (Viewers: 3.57 million; A18-49: 1.6/ 4) and the CW's Supernatural (Viewers: 2.83 million; A18-49: 1.2/ 3), which disappointed with retention out of Smallville of 61 percent in total viewers and 67 percent among adults 18-49. Sorry, Supernatural, but competing The O.C.’s advantage of 740,000 viewers and 33 percent among adults 18-49 makes you a loser this week.

CBS and NBC shared bragging rights at 10 p.m., with ABC’s recently relocated Men in Trees tied with the Eye net’s Shark for No. 2 among adults 18-49. Take a look:

10-11 p.m.
Shark (CBS)
Viewers: 14.56 million (#1), A18-49: 4.1/11 (#2t)

ER (NBC)
Viewers: 11.50 million (#2), A18-49: 4.8/13 (#1)

Men in Trees (ABC)
Viewers: 10.90 million (#3), A18-49: 4.1/11 (#2t)

As a basis of analysis, here is the percent change from the lead-in for all three series:

Shark out of CSI
Viewers: -35, A18-49: -40

ER out of 30 Rock
Viewers: +126, A18-49: +92

Men in Trees out of Grey’s Anatomy
Viewers: -56, A18-49: -62

In a nutshell:
1. Shark is strong enough for a second season, but the fall-off from CSI this week demotes it to honorable mention.
2. Growth for ER out of 30 Rock is admirable, but the continued audience erosion from recent season makes it also worthy of only honorable mention.
3. Too much fall-off for Men in Tees out of Grey’s Anatomy means the network is sharpening the axe.

Source: Nielsen Media Research data


Half hour breakdown for CW's Smallville:

8:00 p.m. V: 4.42 million, A18-49: 1.7/ 5
8:30 p.m. V: 4.93 million, A18-49: 2.0/ 5



Half-hours for Supernatural please:
9:00 p.m. V: 2.95 million, A18-49: 1.2/ 3
9:30 p.m. V: 2.71 million, A18-49: 1.1/ 3

 

[AssMan]

Not to bad

 

[Brainiac 8]

Yea, it's too bad Veronica Mars is doing so poorly...I know several people who love that show.

 

[AssMan]

Yea, it's too bad Veronica Mars is doing so poorly...I know several people who love that show.

The O.C. got canned maybe shes next

 

[AgentPat]

Finals courtesy of TravisYanan @ Pifeedback:

THURSDAY FINALS

SMALLVILLE
- 4,742,000 viewers
- 2.8/4 HH
- 1.9/5 A18-49
- 2.1/6 A18-34

SUPERNATURAL
- 2,838,000 viewers
- 1.9/3 HH
- 1.2/3 A18-49
- 1.3/3 A18-34

Looks like SV will be #1 again this week on the CW.

 

[Serene]

Yay! SV.

SPN.

 

[Spider-Gamer]

Yay! SV.

SPN.

And it was a good episode this week to for SPN.

 

[RakuMon]

This seems to be the de facto Supernatural thread, so here's info on DC's upcoming Supernatural comic:

SUPERNATURAL: ORIGINS #1
Written by Peter Johnson and Geoff Johns
Art by Matthew Dow Smith and Phil Hester
Cover by Tim Bradstreet
The hit CW television show arrives in comics form with an incredible new look into the mythos of the series with Supernatural: Origins! After witnessing the murder of his wife at the hands of a demon, patriarch John Winchester begins a journey into the dark world of the supernatural, seeking a way to hunt down and kill the creature that took his wife. But what of his two young sons, Dean and Sam? How can a newly widowed father balance fighting evil with raising his children? Is fatherhood a distant second to his obsessive hunt?
Plus, don’t miss an amazing back-up story by fan-favorite writer Geoff Johns (52, TEEN TITANS) and artist Phil Hester (GREEN ARROW)!
On sale May 2 • 32 pg, FC, $2.99 US

 

[KalKai]

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/74010343

Prime-Time Ratings:
Thursday 2/15/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 17.97 million, ABC: 16.81, NBC: 8.70, Fox: 4.36, CW: 4.13

-Adults 18-49:
ABC: 6.4 rating/16 share, CBS: 5.7/14, NBC: 3.9/10, Fox: 1.9/ 5, CW: 1.7/ 4

----------

-Yesterday’s Winners:
Survivor: Fiji (CBS), Ugly Betty (ABC), Grey’s Anatomy (ABC), CSI (CBS), Shark (CBS)

-Still a Player, But Spiraling Downward:
ER (NBC)

-Honorable Mention:
The Office (NBC)

-Yesterday’s Losers:
‘TIl Death (Fox), The War at Home (Fox), Scrubs (NBC), 30 Rock (NBC), The O.C. (Fox), Supernatural (CW)

-Ratings Breakdown:
ABC and CBS shared Thursday bragging rights, with CBS the most-watched network (1.16 million viewers ahead of ABC) and ABC No. 1 among adults 18-49 (with a 12 percent advantage in the demo). The once unstoppable NBC remained a distant third, followed by Fox and the CW at similarly lackluster results.

CBS’ creatively improved Survivor: Fiji led the 8 p.m. hour, with 16.35 million viewers and a 5.6 rating/15 share in the demo. Second was bona fide ABC hit Ugly Betty, with 13.63 million viewers and a 4.5/12 among adults 18-49. Next up were NBC sitcoms My Name is Earl (Viewers: 9.10 million; A18-49: 3.9/11) and The Office (Viewers: 8.83 million; A18-49: 4.4/11). Of positive note for The Office was growth of 13 percent in the demo out of My Name is Earl. Fox and the CW were virtually tied in total viewers from 8-9 p.m., with Fox fourth in the hour among adults 18-49. Fox’s ‘Til Death opened the evening with 5.25 million viewers (#4) and a 2.3/ 6 among adults 18-49 (#4), followed by The War at Home at a similarly disappointing 4.91 million viewers (#5) and a 2.3/ 6 in the demo (#4). The CW’s veteran Smallville delivered 5.07 million viewers (#5) and a 2.0/ 5 among adults 18-49 (#5).

ABC’s red-hot Grey’s Anatomy took center stage at 9 p.m., with a hefty 25.59 million viewers and a 10.7/25 among adults 18-49 -- 138 percent above lead-in Ugly Betty among adults 18-49 and the highest-rated show of the evening. Second, of course, was CBS’ still potent CSI at 22.47 million viewers and a 7.2/17 in the demo. With 48.06 million viewers tuning into ABC and CBS, there was obviously not much audience left elsewhere from 9-10 p.m. And a distant third, as usual, were NBC chucklers Scrubs (Viewers: 6.26 million; A18-49: 3.0/ 7) and 30 Rock (Viewers: 4.96 million; A18-49: 2.4/ 6), which do not have the legs to face Grey’s Anatomy and CSI. While I hate to beat a show when it’s already down, erosion for 30 Rock out of Scrubs of 1.30 million viewers and 20 percent among adults 18-49 means that the axe should be sharpening.

Rounding off the 9 p.m. hour were the second-to-last episode of Fox’s The O.C. (Viewers: 3.63 million; A18-49: 1.6/ 4) and the CW’s Supernatural (Viewers: 3.19 million; A18-49: 1.4/ 3), which suddenly does not seem like such a good fit out of Smallville with retention of just 63 percent in total viewers and 70 percent among adults 18-49.

Results at 10 p.m. mirrored recent weeks as follows:

Shark (CBS)
Viewers: 15.10 million (#1), A18-49: 4.3/12 (#2)

ER (NBC)
Viewers: 11.52 million (#2), A18-49: 4.8/13 (#1)

Men in Trees (ABC)
Viewers: 11.21 million (#3), A18-49: 4.1/11 (#3)

Percent change for the three shows out of their lead-ins were:

Shark (out of CSI) - Viewers: -33, A18-49: -40
ER (out of 30 Rock) – Viewers: +132, A18-49: +100
Men in Trees (out of Grey’s Anatomy) – Viewers: -56, A18-49: -62

Based on the retention, here are three things to make note of:
1. Shark is similar to season one of Without a Trace out of CSI, and is a shoo-in for renewal in 2007-08.
2. ER is a shell of its former self, but the growth out of 30 Rock is still worth noting (and also worthy of a renewal).
3. ABC assures me that it is satisfied with Men in Trees creatively, but erosion this steep is, no doubt, disappointing and concerning.

Source: Nielsen Media Research data

 

[Brainiac 8]

Considering the competition, Smallville is doing awsome.t:

I feel sorry for Supernatural fans though, it's not doing so hot this season.

 

[Migu-EL]

 

[AgentPat]

Half hour breakdowns from Marc Berman (2/15/07):

Smallville
8:00 p.m. V: 4.83 million, A18-49: 1.9/ 5
8:30 p.m. V: 5.30 million, A18-49: 2.1/ 5

Supernatural
9:00 p.m. V: 3.35 million, A18-49: 1.4/ 3
9:30 p.m. V: 3.04 million, A18-49: 1.3/ 3

 

[Brainiac 8]

You know what didn't help Supernatural last night, that goofy corny alligator promo they played before hand.

 

[The Incredible Hulk]

Half hour breakdowns from Marc Berman (2/15/07):

Smallville
8:00 p.m. V: 4.83 million, A18-49: 1.9/ 5
8:30 p.m. V: 5.30 million, A18-49: 2.1/ 5

Supernatural
9:00 p.m. V: 3.35 million, A18-49: 1.4/ 3
9:30 p.m. V: 3.04 million, A18-49: 1.3/ 3

it's amazing how Smallville always gains like 1/2 a million viewers in the 2nd half hour. What the hell are they watching from 8-8:30???

 

[Brainiac 8]

Till Death...?

 

[Migu-EL]

Paint drying, grass growing.

 

[avidreader]

it's amazing how Smallville always gains like 1/2 a million viewers in the 2nd half hour. What the hell are they watching from 8-8:30???

I thought it was My Name is Earl.

 

[AgentPat]

it's amazing how Smallville always gains like 1/2 a million viewers in the 2nd half hour. What the hell are they watching from 8-8:30???

Good question. What do other hour-long dramas usually do in the 8pm slot? Maybe it's the time slot? People still eating dinner? That sort of thing?

SV would probably do better numbers in a 9pm slot, but they NEED it at 8pm as an anchor to lead into weaker shows. Some folks over at Pifeedback have been grousing about SN and how it might do better numbers on another night. Well, that may be true because of competition in its current window, but its pairing with SV is probably saving it too. Can you imagine how much poorer SN would do following a show like GG or ANTM? Please. LOL

Assuming CW renews both shows, they really need to keep 'em together, IMHO. And since I *seriously* doubt CW will want to risk any other show in the 8pm Thursday slot (can you say "slaughter?"), I don't foresee SN going anywhere, which is probably a good thing. Bouncing a show around the sked doesn't help its perceived stability... SV being the exception to that rule of course.

All in all, SV has been one helluva resilient series for the WB and now CW. Of the many things the show will be remembered for, that will certainly be one of 'em.

 

[avidreader]

^^^^ I think its interesting to note too that as show's get older their numbers drop, (CSI probably being an exception) but Smallville in its sixth season is still the Network's number one scripted drama. So applying that logic, these new shows such as SN have a real battle on their hands to stay on screen for more than 4 seasons.

 

[Migu-EL]

Good question. What do other hour-long dramas usually do in the 8pm slot? Maybe it's the time slot? People still eating dinner? That sort of thing?

SV would probably do better numbers in a 9pm slot, but they NEED it at 8pm as an anchor to lead into weaker shows. Some folks over at Pifeedback have been grousing about SN and how it might do better numbers on another night. Well, that may be true because of competition in its current window, but its pairing with SV is probably saving it too. Can you imagine how much poorer SN would do following a show like GG or ANTM? Please. LOL

Assuming CW renews both shows, they really need to keep 'em together, IMHO. And since I *seriously* doubt CW will want to risk any other show in the 8pm Thursday slot (can you say "slaughter?"), I don't foresee SN going anywhere, which is probably a good thing. Bouncing a show around the sked doesn't help its perceived stability... SV being the exception to that rule of course.

All in all, SV has been one helluva resilient series for the WB and now CW. Of the many things the show will be remembered for, that will certainly be one of 'em.

I agree completely. The reason I started watching SN was because it happened to come on after SV and I thought it looked pretty interesting.

 

[Serene]

Half hour breakdowns from Marc Berman (2/15/07):

Smallville
8:00 p.m. V: 4.83 million, A18-49: 1.9/ 5
8:30 p.m. V: 5.30 million, A18-49: 2.1/ 5

Am I incorrect in thinking those are pretty decent numbers?
Weren't the highest SV numbers ever (Reckoning or Aqua?) in the 6 mil range?

 

[KalKai]

Am I incorrect in thinking those are pretty decent numbers?
Weren't the highest SV numbers ever (Reckoning or Aqua?) in the 6 mil range?

No, the Pilot & Rosetta ranked much higher than those, 8-9 million range I think.