Prime Time Ratings:
Thursday 3/22/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 14.89 million, CBS: 10.52, Fox: 7.63, NBC: 7.11, CW: 3.82
-Adults 18-49:
ABC: 5.6 rating/16 share, CBS: 3.9/11, NBC and Fox: 2.5/ 7 each, CW: 1.5/ 4
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-Yesterday’s Winners:
Are You Smarter Than a 5th Grader (Fox), Grey’s Anatomy (ABC)
-Honorable Mention:
Ugly Betty (ABC), NCAA Basketball (CBS), October Road (ABC)
-Yesterday’s Losers (excluding repeats):
Scrubs (NBC), Andy Barker, P.I. (NBC)
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-Ratings Breakdown:
Opposite the ongoing NCAA Basketball Tournament on CBS, ABC remained firmly entrenched in the Thursday winner’s circle, with an advantage over the No. 2 Eye net of 4.37 million viewers and 44 percent among adults 18-49. Fox moved into the No. 3 spot (tied with NBC among adults 18-49) as a result of Are You Smarter Than a 5th Grader, while The CW was at typical Thursday levels.
Beginning with 8 p.m. (and minus CBS’ regularly scheduled Survivor: Fiji for the second consecutive Thursday), ABC and Fox shared top-rated honors in the hour. ABC’s Ugly Betty was first in total viewers (10.47 million) and third among adults 18-49 (3.2/10); Are You Smarter Than a 5th Grader on Fox was second in total viewers (10.45 million -- thisclose to Ugly Betty) and first in the demo (3.6/11 -- one-tenth of a rating point ahead of the first hour of NCAA Basketball on CBS - 3.5/11). Comparatively, however, Are You Smarter Than a 5th Grader slipped from its debut in the hour from one week earlier (Viewers: 12.56 million; A18-49: 4.6/13 on March 15, based on the final nationals) by a considerable 2.1 million viewers and 22 percent among adults 18-49. But given how Fox is suddenly on the Thursday 8 p.m. map, that’s another winner’s listing for 5th Grader. Let’s see what happens next week when it faces Survivor: Fiji on CBS for the first time.
Over at CBS, the ongoing NCAA Basketball Tournament averaged a respectable 10.52 million viewers and a 3.9/11 among adults 18-49 from 8-11 p.m., which was slightly below levels from one year earlier.
Also in the 8 p.m. hour was an hour-long repeat episode of NBC’s My Name Is Earl (Viewers: #4, 6.73 million; A18-49: #4, 2.5/ 8) and Smallville on The CW (Viewers: #5, 4.2 million; A18-49: #5, .7/ 5).
Without CBS’ CSI in the competitive mix, it was no contest at 9 p.m., with Grey’s Anatomy on ABC a healthy first at 21.89 million viewers and an 8.7/22 among adults 18-49. Grey’s Anatomy was, of course, the highest rated show of the evening. Next was the middle hour of NCAA Basketball on CBS (Viewers: 11.88 million; A18-49: 4.2/11), followed by NBC sitcoms Scrubs (Viewers: #4, 6.84 million; A18-49: #3, 2.9/ 7) and week two of Andy Barker, P.I. (Viewers: #3, 5.40 million; A18-49: #3, 2.2/ 6). Compared to its already lackluster debut one week earlier (Viewers: 5.96 million; A18-49: 2.4/ 6 on March 15, based on the final nationals), Andy Barker dipped by 560,000 viewers and eight percent in the demo.
Rounding off the 9 p.m. hour were repeats of Fox’s animated Family Guy (Viewers: #4, 5.42 million; A8-49: #4, 2.2/ 6) and American Dad (Viewers: #4, 4.20 million; A18-49: #4, 1.8/ 5), and Supernatural on The CW (Viewers: #5, 3.52 million; A18-49: #5, 1.4/ 4). Retention for Supernatural out of Smallville was a solid 85 percent in total viewers and 82 percent among adults 18-49 last night.
In week two 10 p.m. news, ABC drama October Road led the hour with 12.29 million viewers and a 4.9/14 among adults 18-49. But as positive as that may sound, keep in mind that:
1) October Road dipped from its final national debut performance one week earlier (Viewers: 13.93 million; A18-49: 5.6/15 on March 15) by 1.64 million viewers and 12 percent in the demo.
2) Retention out of lead-in Grey’ Anatomy was just 56 percent in both total viewers and adults 18-49.
With that in mind, October Road has been down-graded to Honorable Mention this week.
Week two of NBC’s Raines was third in the hour behind October Road and NCAA Basketball, with 8.63 million viewers and a 2.5/ 7 among adults 18-49. Comparably, that was down from its national debut performance (Viewers: 10.46 million; A18-49: 2.9/ 8 on March 15) by 1.83 million viewers and 14 percent in the demo. Worth positively noting for Raines, however, was growth of 3.23 million viewers and 14 percent among adults 18-49 out of lead-in Andy Barker, P.I.
Source: Nielsen Media Research datahttp://pifeedback.com/eve/forums/a/tpc/f/63310451/m/98310214