Ratings

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I don't get it. Reaper is a better pair for Smallville? Did I miss something? If anything when it comes to drama, suspense and maybe darkness Supernatural and Smallville are better off on one night.

I really hope that the next new episodes of Reaper just tank because of the tough competition in their timeslot. Because when competition gets tough it helps tremendously to have an established and loyal fanbase. Which SN has. Doubt that goes for Reaper too. I take Supernatural over Reaper any day of the week. As if I needed another reason to despise CW.
 
I guess with the writer's strike no one is terribly interested in the ratings lately, but I found this news item at Ksite which warrants posting, and a little hooray!!

"Siren" Ratings Update
The CW was apparently pleased with the ratings improvement for Smallville over its previous week. Here's what they had to say about the show's gains in many target demographics:

"SMALLVILLE (1.8/5) achieved double-digit growth over last week among Persons and Males 18-34, 18-49 and 12-34 and Households (2.7/4, +13%), including a +24% gain in M18-34 (2.1/7). Plus, the drama ranked #2 in the competitive 8pm hour and #4 (tied) for the night overall with M18-34."
 
What nobody is updating this?

Marc Berman said:
Prime-Time Ratings:
Thursday 2/14/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 11.24 million, ABC: 9.22, NBC: 9.09, Fox: 3.90, CW: 3.30

-Adults 18-49:
ABC: 3.5 rating/10 share, CBS and NBC: 3.2/ 9 each, Fox and CW: 1.4/ 4 each

----------

Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

----------

-Yesterday’s Winners:
Survivor: Micronesia (CBS), Deal or No Deal (NBC), Lost (ABC)

-Fading Fast:
Smallville (CW)

-Yesterday’s Losers:
The 39th Annual NAACP Image Awards (Fox), Lipstick Jungle (NBC), Eli Stone (ABC)

----------

-Ratings Breakdown:
It was a night of split leadership on this third Thursday of the Feb. 2008 sweeps, with CBS the most watched network and ABC No. 1 among adults 18-49. The Eye net’s Survivor: Micronesia led the 8 p.m. hour, with 13.12 million viewers and a 4.5 rating/13 share among adults 18-49. But comparably that only managed to beat NBC’s competing Deal or No Deal (Viewers: #2, 12.04 million; A18-49: #2, 3.4/10) by 1.08 million viewers, and the year-ago edition set in Fiji averaged a healthier 16.08 million viewers and a 5.6/15 in the demo. Deal or No Deal, in fact, led the 8:30 p.m. half-hour in viewers. Take a look at the break down:

Survivor: Micronesia (CBS)
8:00 p.m. - Viewers: 12.98 million (#1), A18-49: 4.4/13 (#1)
8:30 p.m. - Viewers: 13.25 million (#2), A18-49: 4.6/13 (#1)

Deal or No Deal (NBC)
8:00 p.m. – Viewers: 10.63 million (#2), A18-49: 2.9/ 9 (#2)
8:30 p.m. – Viewers: 13.45 million (#1), A18-49: 3.9/11 (#2)

Also at 8 p.m. was a repeat of ABC’s Lost (Viewers: #3, 6.21 million; A18-49: #3, 2.0/ 6), which features ongoing text commentary at the bottom of the screen, The 39th Annual NAACP Image Awards on Fox (Viewers: #4, 3.90 million; A18-49: #4t, 1.4/ 4 from 8-10 p.m.) and the CW’s Smallville (Viewers: #5, 3.67 million; A18-49: #4, 1.5/ 4). Compared to the year-ago evening, this original edition of Smallville dipped by a hefty 1.07 million viewers (4.76 to 3.67 million) and 21 percent among adults 18-49 (1.9/ 5 to 1.5/ 4). If the CW was in better shape, Smallville would probably conclude this spring.

ABC’s very confusing Lost won the 9 p.m. hour, with 13.62 million viewers and a 5.7/15 among adults 18-49. Also airing from 9-10 p.m. was a repeat of CBS’ CSI (Viewers: #2, 10.96 million; A18-49: #3, 2.9/ 8), NBC’s Celebrity Apprentice (Viewers: #3, 9.09 million; A18-49: #2, 3.7/10), the second half of the aforementioned 39th Annual NAACP Image Awards on Fox (Viewers: #4, 3.98 million; A18-49: #4, 1.4/ 4), and the CW’s Supernatural (Viewers: #5, 2.94 million; A18-49: #5, 1.2/ 3). As for Celebrity Apprentice, no matter how obnoxious Piers Morgan is (and he is indeed no bargain), fame seeker Omarosa is considerably worse.

Tied for first at 10 p.m. was a repeat of CBS’ Without a Trace (Viewers: #1, 9.63 million; A18-49: #3, 2.3/ 7) and week three of quirky ABC drama Eli Stone (Viewers: #2, 7.82 million; A18-49: #1, 2.8/ 8). Week two of NBC Sex and the City-wannabe Lipstick Jungle dipped to 6.13 million viewers (#3) and a 2.5/ 7 among adults 18-49 (#2). Compared to one week earlier (Viewers: 7.54 million; A18-49: 2.9/ 8 on Feb. 7), Lipstick Jungle was down by 1.41 million viewers and 14 percent in the demo after its already disappointing start.

Retention for Lipstick Jungle out of Celebrity Apprentice was 67 percent in total viewers and 68 percent among adults 18-49; while Eli Stone out of Lost was just 57 percent in total viewers and 49 percent in the demo.

Source: Nielsen Media Research data

Sign-up for my next webcast, Mr. TV's Fall 2008 Update, now! http://www.nielsencast.com/ws/content_display/event/e3i...d6a8ca4ef1c5bffb1916
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I'll try to find some others later if I get time

Unfortunately we have to take the good with the bad right :(
 
Marc Berman said:
Prime-Time Ratings:
Thursday 2/21/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 17.85 million, CBS: 12.19, ABC: 8.87, NBC: 6.09, CW: 2.90

-Adults 18-49:
Fox: 6.6 rating/16 share, ABC: 3.4/ 8, CBS: 3.3/ 8, NBC: 2.5/ 8, CW: 1.2/ 3

----------

Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

----------

-Yesterday’s Winners:
American Idol (Fox), Lost (ABC), CSI R (CBS), Don’t Forget the Lyrics (Fox), Without a Trace R (CBS)

-Honorable Mention:
Survivor: Micronesia (CBS), Supernatural (CW)

-Yesterday’s Losers:
Eli Stone (ABC), Lipstick Jungle (NBC)

----------

-Ratings Breakdown:
Thanks to a Thursday night edition of American Idol, Fox remained in the winner’s circle with a strong advantage over normally dominant ABC or CBS. The Eye net and ABC tied for the No. 2 spot (CBS was second in total viewers, ABC No. 2 among adults 18-49), with NBC fourth and the CW fifth.

The first live American Idol results show opened the evening with a hefty 23.17 million viewers and an 8.4 rating/21 share among adults 18-49 at 8 p.m. Comparably, that clobbered CBS’ still potent Survivor: Micronesia (Viewers: #2, 12.55 million; A18-49: #2, 4.0/10) by whopping 10.62 million viewers and 110 percent in the demo. If you are not watching this Micronesia edition, you are missing a truly addictive edition of the veteran franchise. As for American Idol, three of the four people I personally picked were eliminated: Joanne Borgella, Amy Davis and Garrett Haley. The fourth was Colton Berry, who nasty Simon told straight out that he had no future as a singer. Nice guy, isn’t he?

Also airing in the 8 p.m. hour was an “enhanced” repeat of ABC’s Lost (Viewers: #3, 5.47 million; A18-49: #3t, 1.7/ 4), which features pop-up text commentary at the bottom of the screen, two repeat episodes of NBC’s My Name is Earl (Viewers: #4, avg. 4.47 million; A18-49: #3t, 1.7/ 4) and a repeat of the CW’s Supernatural (Viewers: #5, 2.57 million; A18-49: #5, 1.0/ 3) in place of the regularly scheduled Smallville.

ABC moved into the 9-10 p.m. winners circle care of Lost at a healthy 13.53 million viewers and a 5.7/13 among adults 18-49. Don’t forget: once original episodes of Grey’s Anatomy return, Lost moves to Thursday at 10 p.m. Second in the hour was Fox’s Don’t Forget the Lyrics (Viewers: 12.52 million; A18-49: 4.8/11), which got a lift airing out of American Idol, of course.

Rounding off the 9 p.m. hour was a repeat of CBS’ CSI (Viewers: #3, 11.92 million; A18-49: #4, 3.1/ 7), NBC’s Celebrity Apprentice (Viewers: #4, 8.03 million; A18-49: #3, 3.2/ 8) and an original installment of the CW’s Supernatural (Viewers: 3.22 million; A18-49: #5, 1.3/ 3). Supernatural rose to its second largest audience of the season, and best among adults 18-34 (1.4 rating), women 18-34 (1.4) and men 18-34 (1.4).

A repeat of CBS’ Without a Trace led the 10 p.m. hour, with 12.09 million viewers and a 3.0/ 8 among adults 18-49 (actually building from the CSI encore by 170,000 viewers). Second was ABC’s Eli Stone (Viewers: 7.61 million; A18-49: 2.7/ 7), which lost more than half of the Lost audience in the demo, followed by NBC’s Lipstick Jungle at a very disappointing 5.78 million viewers and a 2.5/ 6 among adults 18-49. While the scenes of Manhattan are certainly appealing on Lipstick Jungle, the show itself tries too hard to be Sex and the City.

Source: Nielsen Media Research data

Sign-up for my next webcast, Mr. TV's Fall 2008 Update, now! http://www.nielsencast.com/ws/content_display/event/e3i...d6a8ca4ef1c5bffb1916
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These are last weeks
 
http://tvbythenumbers.com/2008/02/24/top-timeshifted-broadcast-shows-jan-28-feb-3/2722

Persona

Smallville Has A 26.6% Increase Via DVR Viewing ​
For the week of Jan 28 - Feb 3, CW’s Smallville’s audience increased by 26.6% over the 3.43 million that watched it Live giving it a Live+7 audience of 4.34 million, again making it the leading broadcast show for % increase in viewing via DVR.

Rank: 1 - Programs: SMALLVILLE - Network: CW - Persons Live+7 (000): 4,340 - Persons Live (000): 3,429 - Timeshifed Audience (000s): 911 - % Increase Over Live: 26.6%

http://tvbythenumbers.com/2008/02/25/top-timeshifted-broadcast-shows-february-4-10/2753

Siren

Smallville had its audience increase by 26.1% over its Live airing placing it second for the week. Lost, Terminator: Sarah Connor Chroniclesand Las Vegas round out the largest % increase Top 5. Fox and CW tied for the most time-shifted shows on a % basis with 6 of the 20.

Rank: 2 - Programs: SMALLVILLE - Network: CW - Persons Live+7 (000): 4,528 - Persons Live (000): 3,590 - Timeshifed Audience (000s): 938 - % Increase Over Live: 26.1%


 
that's one of the issues with Smallville and CW is all to blame. With the writer's strike, the causal fan has no clue when the new episodes are airing because there's next to no marketing, so the live ratings dip. However, those people likely have the DVR's pre-programmed to record all new episodes so those figures jump up...
 
^^I would tend to agree with you Hulk. I would never know when the new ones are on if it wasnt for this place
 
Intesting stat:

Smallville is in the top ten of time shifted shows, it gets a 30% increase over the ratings for live broadcast:

1 OFFICE NBC 9,520 6,743 2,777 41.2%
2 REAPER CW 2,625 1,887 738 39.1%
3 BEAUTY AND THE GEEK CW 1,901 1,388 513 37.0%
4 GOSSIP GIRL CW 3,158 2,319 839 36.2%
5 LOST ABC 13,102 9,764 3,338 34.2%
6 SMALLVILLE CW 4,521 3,471 1,050 30.3%
7 GREY’S ANATOMY ABC 17,744 13,688 4,056 29.6%
8 ONE TREE HILL CW 3,127 2,418 709 29.3%
9 AMERICA’S TOP MODEL CW 5,170 4,056 1,114 27.5%
10 HOUSE FOX 16,997 13,443 3,554 26.4%
11 BONES FOX 10,741 8,645 2,096 24.2%
12 GHOST WHISPERER CBS 9,462 7,756 1,706 22.0%
13 SUPERNATURAL CW 3,428 2,814 614 21.8%
14 UGLY BETTY ABC 9,369 7,719 1,650 21.4%
15 MEDIUM NBC 9,811 8,092 1,719 21.2%
16 AMERICAN IDOL-TUE FOX 26,029 21,520 4,509 21.0%
17 DESPERATE HOUSEWIVES ABC 18,349 15,314 3,035 19.8%
18 NUMB3RS CBS 11,054 9,231 1,823 19.7%
19 CRIMINAL MINDS CBS 14,535 12,174 2,361 19.4%
20 MY NAME IS EARL NBC 7,853 6,584 1,269 19.3%

http://tvbythenumbers.com/2008/06/05/office-again-tops-broadcast-shows-w-412-time-shifting-gain/4035

It did better than shows that get a lot more viewers.
 
^^Even more interesting CW makes up almost half of that list.

guess that means people are watching CW just not when they are supposed to.
 
NHawk19 said:
^^Even more interesting CW makes up almost half of that list.

guess that means people are watching CW just not when they are supposed to.
Click to expand...

Can you imagine how much worse the ratings would be if they didn't do the recorded views?

Yikes... It's bad enough already.
 
triplet said:
Can you imagine how much worse the ratings would be if they didn't do the recorded views?

Yikes... It's bad enough already.
Click to expand...

I dont want to think about it. . . .

That said I wonder what's in store for the major nets as people continue to alter their viewing habits and the quality of cable programs continues to rise. Right now I think we would be safe to assume that since CW targets teens-20 somethings and they are the more tech savvy that they are also the ones DVRing everything. As their tastes in TV changes while their love of tech stays the same I wonder what will be in store for the major nets.
 
Last night's results:

The CW season premiere of Smallville led off with 4.383 million viewers and a 1.8/6 in both demo categories. It was down around 14% versus last year’s season premiere (9/27/07) of 5.08 million viewers, but only down about 5% among 18-49 year olds where last year it had a 1.9.

The drop in viewers for Smallville was offset somewhat by the gain in viewers for the premiere of one of my favorite shows, Supernatural which averaged 3.956 million viewer from 9p-10p and a 1.7/5 among 18-49 year olds. Last year’s season premiere on 10/4/07 had of 2.97 million viewers and an 18-49 rating of 1.2, so the gains in viewers are ~33% versus last year and ~42% among 18-49 year olds. Way to go Supernatural!
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http://tvbythenumbers.com/2008/09/1...hpoint-nightmares-and-supernatural-score/5193
 
Holy hell @ the Supernatural numbers! :eek:

That's amazing.
 
as someone who buys ad time for a living I can tell you that the 18-49 # is really the more important of the two since thats where the disposable income resides. Smallville is virtually unchanged (1.9 to 1.8) but Supernatural had a pretty impressive jump.

One thing to take into account as well is that baseball season is still in full swing (pun-tacular!) so in a few markets where the CW is a sports affiliate, the show's didnt air until later in the night. Chicago, being a big one.

I'm also interested to see what the DVR figures look like when they come in a week or so. Considering the way The CW promotes Smallville, many people may not have realized it was even starting again and found a present in their "recorded shows" this morning....
 
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I think Supernatural is the better of the two shows. So it makes me really happy it's ratings have gone up. I hope it stays that way.
 
As a fan of both Smallville and Supernatural, I'm happy that they both did ok. I'm really hoping that both shows beat out Gossip Girl and 90210 in the next couple of weeks. Becuase if they don't, I'm not sure how long Dawn will keep them on.
 
Docker2.0 said:
As a fan of both Smallville and Supernatural, I'm happy that they both did ok. I'm really hoping that both shows beat out Gossip Girl and 90210 in the next couple of weeks. Becuase if they don't, I'm not sure how long Dawn will keep them on.
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90210 has been getting kicked in the teeth since it's premiere with a little over 3 million viewers the past two weeks (the premiere had almost double that). If that keeps up I'm not sure how many network decisions Dawn will still be making...
 
I just posted about Odyssey being #3 at iTunes right now, but that has me wondering what, if any, affect that has on overall ratings? Are iTunes downloads factored in, or just looked at as another piece in the puzzle?

Anyone?...Bueller?
 
Serene said:
I just posted about Odyssey being #3 at iTunes right now, but that has me wondering what, if any, affect that has on overall ratings? Are iTunes downloads factored in, or just looked at as another piece in the puzzle?

Anyone?...Bueller?
Click to expand...

It doesn't affect ratings, just another data point of how popular the show is despite the relatively low ratings...
 
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