Prime-Time Ratings:
Thursday 1/15/09
-Total Viewers:
CBS: 17.44 million, ABC: 9.10, NBC: 7.01, Fox: 4.20, CW: 3.62
-Adults 18-49:
CBS: 4.5 rating/11 share, ABC: 3.5/ 9, NBC: 3.0/ 7, Fox: 1.8/ 4, CW: 1.5/ 4
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-Yesterdays Winners:
CSI (CBS)
-Yesterdays Losers (excluding repeats):
Kitchen Nightmares (Fox)
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-Ratings Breakdown:
Of immediate note: Results last night are all estimated due to the approximate 15-minute Presidential address at 8 p.m. With that in mind, CBS stood well above the competition, beating second-place ABC by a considerable 8.34 million viewers and 29 percent among adults 18-49. Third overall was NBC, followed by Fox and the CW. Needless to say, Fox did not air American Idol last night.
Since I do not have the 15-minute breakdowns handy, here is how the Big 4 networks performed in the 8 p.m. half-hour with the Presidential Address:
Thursday 8-8:30 p.m.
CBS - Presidential Address/CSI (R)
Viewers: 11.56 million (#1), A18-49: 2.6/ 7 (#1)
NBC Presidential Address/My Name is Earl (R)
Viewers: 7.18 million (#2), A18-49: 2.4/ 7 (#2)
ABC Presidential Address Address/Scrubs (R)
Viewers: 6.63 million (#3), A18-49: 1.9/ 5 (#3)
Fox Presidential Address/Kitchen Nightmares (R)
Viewers: 4.60 million (#4), A18-49: 1.7/ 5 (#5)
The 8:30 p.m. half-hour featured CBS CSI encore (Viewers: #1, 15.78 million; A18-49: #1, 3.7/10), another repeat of NBCs My Name is Earl (Viewers: #2, 5.99 million; A18-49: #2, 2.4/ 6), another repeat of ABCs Scrubs (Viewers: #3, 4.77 million; A18-49: #3, 1.8/ 5), and the remaining 30-minutes of the Kitchen Nightmares encore on Fox (Viewers: #5, 3.66 million; A18-49: #5, 1.5/ 4).
Opposite the Presidential Address, the CWs veteran Smallville rose to 4.27 million viewers (#4) and a 1.8/ 5 among adults 18-49 (#3t) from 8-9 p.m. -- its best performance this season.
The departure of William Petersen lifted CBS veteran CSI to an above average (and very dominant) 23.13 million viewers and a 6.2/14 among adults 18-49 from 9:15-10:15 p.m. But keep in mind that these results are approximate due to CBS delayed start. Comparably, that outdelivered a below-average performance of competing Greys Anatomy on ABC (Viewers: #2, 12,95 million; A18-49: #2, 5.2/12 from 9-10 p.m.) by a hefty 10.18 million viewers and 19 percent among adults 18-49. This could, in fact, be the lowest-rated performance for an original installment of the soapy medical drama ever. Now, of course, we have to wonder how CSI will hold up without William Petersen. Personally, I think it will be just fine.
Also in the 9 p.m. hour were just renewed NBC sitcoms The Office (Viewers: #3, 8.35 million; A18-49: #3, 4.3/10) and 30 Rock (Viewers: #3, 6.59 million; A18-49: #3, 3.2/ 7), which were both below average, the second season-finale of Foxs Kitchen Nightmares (Viewers: #4, 4.28 million; A18-49: #4, 2.0/ 5), which warranted minimal interest,
and Supernatural on the CW (Viewers: #5, 2.96 million; A18-49: #5, 1.2/ 3). Am I the only one who just cannot stand loudmouth Chef Gordon Ramsay?
Top-rated honors stayed with CBS care of the last 15-minutes of CSI and the first 45-minutes of Eleventh Hour (Viewers: 15.51 million; A18-49: 4.2/11). But since there are no 15-minute breakdowns, a clean number for Eleventh Hour was not available. Chances are CSI went through the roof from 10-10:15 p.m. Coming up in the hour in April: Agatha Christie-like mystery Harpers Island.
Second in the 10 p.m. hour was ABCs recently relocated Private Practice (Viewers: 8.66 million; A18-49: 3.4/ 9), followed by NBCs soon-to-conclude ER (Viewers: 6.98 million; A18-49: 2.7/ 7), which will officially depart on April 2. Despite the lead-in support, Private Practice is still down year-to-year.
Source: Nielsen Media Research data
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/489107381
