MEDIAWEEK, SEPTEMBER 28, 2006
Prime-Time Wednesday Ratings:
CBS Wins; ABC a Solid #2
Wednesday 9/27/06
Metered Market Ratings
Household Rating/Share
CBS: 10.0/15, ABC: 9.6/15, Fox: 5.4/ 8, NBC: 4.8/ 7,
CW: 3.9/ 6
-Percent Change From the Comparable Year-Ago Evening (Wednesday 9/28/05):
The CW is compared to UPNs Americas Next Top Model and Veronica Mars on the year-ago-evening.
CBS: +32,
CW: +15, Fox: + 8, ABC: - 6, NBC: -38
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Fast National Ratings
-Total Viewers:
CBS: 14.64 million, ABC: 12.80, Fox: 6.89, NBC: 6.79,
CW: 3.56
-Adults 18-49:
CBS: 4.5 rating/13 share, ABC: 4.2/11, NBC: 2.6/ 7, Fox: 2.5/ 7,
CW: 2.1/ 6
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-Yesterdays Winners:
Dancing With the Stars (ABC), Jericho (CBS),
Americas Next Top Model (CW), Bones (Fox)
Criminal Minds (CBS), CSI: NY (CBS), 20/20 (ABC)
-Dont Rule Out:
Justice (Fox)
-Yesterdays Losers (excluding repeats):
Kidnapped (NBC)
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-Ratings Breakdown:
CBS won its second consecutive Wednesday in the overnights, total viewers and adults 18-49, with the biggest surprise the solid retention for week two of drama Jericho. ABC ranked second, Fox was on the map courtesy of Bones and Justice, but NBCs combination of The Biggest Loser and Kidnapped lagged.
The CWs Americas Next Top Model remained a force to reckon with, while the season-premiere of former WB serial One Tree Hill was up slightly from one year earlier. Worth noting for ABC was a first-place finish among women 18-49, women 18-34, teens 12-17 and kids 2-11.
The CW, meanwhile, was tied with ABC for No. 1 among women 18-34 from 8-10 p.m.
Also at 8 p.m. was Foxs Bones at a comfortable (and third-place) 5.7/ 9 in the overnights, 7.73 million viewers and a 2.7/ 8 among adults 18-49, and
week two of CW hit Americas Next Top Model at a healthy 4.7/ 7 in the overnights (#4), 4.80 million viewers (#5) and a 2.4/ 7 among adults 18-49 (#4t). Top Models real strength, of course, is among younger viewers with first-place finish in the hour among adults 18-34 (2.9/10) and women 18-34 (4.1/13).
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Final Tuesday Nationals:
Led by powerhouse Dancing With the Stars, ABC remained the most-watched network on Tuesday, while House-ignited Fox was No. 1 among adults 18-49. CBS was second in total viewers and tied with NBC for No. 3 among adults 18-49.
Gilmore Girls on the CW, meanwhile, opened the season on a below average note.
What follows is the Tuesday analysis updated with the final national ratings:
-Households:
ABC: 9.4 rating/15 share, CBS: 7.7/12, Fox: 6.9/11, NBC: 6.7/11,
CW: 2.1/ 3
-Total Viewers:
ABC: 14.21 million, CBS: 11.92, Fox: 11.24, NBC: 9.96,
CW: 3.06
-Adults 18-49:
Fox: 4.8/13, ABC: 4.1/11, CBS and NBC: 3.4/ 9 each,
CW: 1.3/ 4
In season-premiere news, the CWs Gilmore Girls opened on a below average note with 4.48 million viewers (#5) and a 2.0/ 5 among adults 18-49 (#5) at 8 p.m. Compared to its year-ago opener on the WB (Viewers: 6.22 million; A18-49: 2.8/ 8 on Sept. 13, 2005), that was a decrease of 1.74 million viewers and 29 percent among adults 18-49. Gilmore also ranked third in the time period among adults 18-34 (2.2/ 7) and women 18-34 (3.5/10). AT 9 p.m., a repeat of Monday drama Runaway at a distant fifth-place 1.65 million viewers and a 0.7/ 2 among adults 18-49.
Well, it looks like Top Model will be one of CW's lifesavers. Figures.
