Ratings

[Kaboom]

thats cool, maybe its just weird that at least for my tastes ive always loved mon, tues, and thurs, but wed has historically been bleh. oh well. thanks for th e info

 

[avidreader]

From Ksite.

[FONT=Arial, Helvetica, sans-serif][FONT=Verdana, Arial, Helvetica, sans-serif]The CW on "Reunion" Ratings[/FONT][FONT=Verdana, Arial, Helvetica, sans-serif]
[/FONT][/FONT][FONT=Arial, Helvetica, sans-serif]The CW has issued a press release about the ratings for the Thursday, October 26 episode of Smallville. Here's what they had to say:[/FONT]​

[FONT=Verdana, Arial, Helvetica, sans-serif]THE CW POSTS WEEK-TO-WEEK GAINS AGAINST THURSDAY COMPETITION, INCLUDING WORLD SERIES [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]"Smallville" Hits New Season Highs in Men Demos; [/FONT][FONT=Verdana, Arial, Helvetica, sans-serif]Matches Season Bests in Adult 18-34 and 18-49 [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]"Smallville" Second Only to World Series in Time Period Among Men 18-34 [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]"Supernatural" Improves Over "Everwood" A Year Ago in Adults and Men Demos [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]October 27, 2006 (Burbank, CA) - Against Game 4 of the World Series and a mix of original and repeat competition, The CW scored week-to-week gains on Thursday, including 6% in viewers (4.2mil), 12% in adults 18-49 (1.9/5), 9% in men 18-34 (2.4/7), 18% in men 18-49 (2.0/6) and 6% in women 18-49 (1.8/5), according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 26.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Despite facing the World Series, "Smallville" hit new season highs in men 18-34 (3.0/10) and men 18-49 (2.5/7) and matches its season best in adults 18-34 (2.5/8) and 18-49 (2.2/6). Compared to last week, "Smallville" climbed 4% in adults 18-34, 10% in adults 18-49, 15% in men 18-34 and 19% in men 18-49.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]"Smallville" ranked second in the hour among men 18-34, behind only Fox.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]"Supernatural" matched its season bests in adults 18-49 (1.7/4) and women 18-49 (1.8/5), and held 90% of "Smallville's" women 18-34 (1.8/5 v. 2.0/6) audience and 100% of its women 18-49 (1.8/4 v. 1.8/5) audience.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Compared to "Everwood" in the time period a year ago (10/27/05), "Supernatural" scored gains of 21% in adults 18-34 (1.7/4), 31% in adults 18-49 (1.7/4), 113% in men 18-34 (1.7/5), and 114% in men 18-49 (1.5/4).[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The CW's Thursday line-up of "Smallville" and "Supernatural" is delivering considerable increases over UPN's Thursday night from a year ago, with increases of 50% in adults 18-34 (2.1/6), 36% in adults 18-49 (1.9/5), 140% in men 18-34 (2.4/7), 100% in men 18-49 (2.0/6) and 25% in viewers (4.2mil). [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Versus The WB a year ago (10/27/05), The CW's Thursday is an improvement of 14% in men 18-34 and 11% in men 18-49, equaling its performance in adults 18-49.​

[/FONT]

http://www.comics2film.com/FanFrame.php?f_id=22784
​

 

[AgentPat]

^ Good stuff there. The Futon Critic also posted the press release:
http://www.thefutoncritic.com/news.aspx?id=20061027cw01

 

[NHawk19]

Nice to see the improvement in the key demos. They just need to keep it up.

 

[The Incredible Hulk]

Please save that posting for anytime people come in here and try saying that Smallville is targeted to a teen audience. I'm tired of repeating myself on that subject.

 

[Brainiac 8]

I agree, many try to claim it's supposed to be a teeny bopper show, but that is not the demo they go after. If you look at all the press releases they do, it's more the adult demos.

People just like to complain.

 

[heliorei]

If SV's ratings continue like this, then season 7 is a lock!

 

[AgentPat]

(Excerpts)

NOVEMBER 03, 2006
The Programming Insider
Marc Berman

Prime-Time Metered Market Thursday Ratings:
CBS Wins; DOA The Return of Fox’s The O.C.

Thursday 11/02/06
Metered Market Ratings

Household Rating/Share
CBS: 10.9/16, ABC: 10.1/15, NBC: 8.0/12, CW: 3.1/ 5, Fox: 2.7/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/03/05)
(The CW is compared to the WB’s combination of Smallville and Everwood)
ABC: +63, NBC: - 8, CW: -14, Fox: -23, CBS: -25

---------------

Note: The fast national results for Thursday will be posted at www.pifeedback.com at 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, Nov. 2, 2006.

----------

-Yesterday’s Winners:
Ugly Betty (ABC), Survivor: Cook Islands (CBS), Grey’s Anatomy (ABC), CSI (CBS), ER (NBC)

-Yesterday’s Losers:
‘Til Death (Fox), Happy Hour (Fox), The O.C. (Fox), Six Degrees (ABC)

----------

-Ratings Breakdown:
...Third in the 8 p.m. hour was NBC sitcoms My Name is Earl (6.3/10) and The Office (6.0/ 9), followed by the CW’s Smallville (3.5/ 5), and the low-rated return of Fox comedies ‘Til Death (3.3/ 5) and Happy Hour (2.5/ 4). As a benchmark, Smallville on the year-ago evening scored a heftier 4.2/ 6 on the WB, while former 8-9 p.m. Fox occupant The O.C. was also at a 4.2/ 6.

At 9 p.m., residents of upscale Orange County would be wise to get their bags packed. Season four of Fox’s The O.C. opened with a series-low 2.6/ 4 in the overnights, tying the CW’s Supernatural for fourth in the hour. While the CW can live with this performance, The O.C. sunk by alarming 50 percent in rating and four share points from its third-season premiere at 8 p.m. on Thursday, Sept. 8, 2005 (5.2/ 8). Growth of only 4 percent for The O.C. out of clinker Happy Hour must mean that Mischa Barton is sorely missed.

 

[RakuMon]

More numbers. Smallville actually came in fourth last night, beating the shows on FOX!

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/67510681

Prime-Time Thursday Ratings:
CBS Wins; DOA Return of Fox’s The O.C.

Thursday 11/02/06
Metered Market Ratings

*snip*

Fast Nationals

-Total Viewers:
CBS: 16.42 million, ABC: 14.09, NBC: 12.02, CW: 4.15, Fox: 3.56

-Adults 18-49:
ABC: 5.6 rating/14 share, CBS: 5.3/13, NBC: 4.8/12, Fox: 1.6/ 4, CW: 1.5/ 4

----------

-Yesterday’s Winners:
Ugly Betty (ABC), Survivor: Cook Islands (CBS), Grey’s Anatomy (ABC), CSI (CBS), ER (NBC)

-Yesterday’s Losers:
‘Til Death (Fox), Happy Hour (Fox), The O.C. (Fox), Six Degrees (ABC)

----------

-Ratings Breakdown:
ABC and CBS split leadership on this first night of the November 2006 sweeps, with CBS first in the overnights and total viewers, and ABC No. 1 among adults 18-49. Working against ABC is the ongoing collapse of new drama Six Degrees, but considerably more alarming was the DOA return of Fox soap The O.C. NBC and the CW were both on par with typical Thursday levels.

Beginning with 8 p.m., the little ABC show that could, Ugly Betty, remained on the winning track with a 10.1 rating/15 share in the overnights (#1), 13.72 million viewers (#2) and a 4.4/11 among adults 18-49 (#2). Comparably, the last ABC series to generate any real interest in Thursday 8 p.m. time period was sitcom Mork & Mindy, and that was 25 years ago! CBS’ deadly-dull Survivor: Cook Islands is down, but far from out, with a 9.2/14 in the overnights (#2), 15.56 million viewers (#1) and a 5.5/14 among adults 18-49 (#1). Comparatively, Survivor: Guatemela on the year-ago evening (Thursday, Nov. 3, 2005) averaged a healthier 10.9/16 in the overnights, with 18.28 million viewers and a 6.6/17 among adults 18-49.

Also in the 8 p.m. hour were NBC sitcoms My Name is Earl (Overnights: #3, 6.3/10; Viewers: #3, 9.57 million; A18-49: #2, 4.1/11) and The Office (Overnights: #3, 6.0/ 9; Viewers: #3, 8.87 million; A18-49: #3, 4.2/10), followed by the CW’s Smallville (Overnights: #4, 3.5/ 5; Viewers: #4, 4.93 million; A18-49: #4, 2.1/ 5), and the low-rated return of Fox comedies ‘Til Death (Overnights: #5, 3.3/ 5; Viewers: #5, 4.31 million; A18-49: #5, 1.7/ 5) and Happy Hour (Overnights: #5, 2.5/ 4; Viewers: #5, 3.18 million; A18-49: #5, 1.4/ 3). As a benchmark, Smallville on the year-ago evening scored a heftier 4.2/ 6 in the overnights, 5.41 million viewers and a 2.4/ 6 among adults 18-49 on the WB, while former 8-9 p.m. Fox occupant The O.C. was at a 4.2/ 6 in the overnights, 6.65 million viewers and a 3.0/ 8 among adults 18-49.

As a reminder, total viewers and adults 18-49 from last night are based on the fast nationals. Any prior results are based on the final nationals.

At 9 p.m., residents of upscale Orange County would be wise to get their bags packed. Season four of Fox’s The O.C. opened with a series-low 2.6/ 4 in the overnights (#4t), 3.38 million viewers (#4t) and a 1.5/ 3 among adults 18-49 (#4). Comparably, the CW’s Supernatural performed at an almost identical 2.6/ 4 in the overnights (#4t), 3.38 million viewers (#4t) and a 1.4/ 3 among adults 18-49 (#5). While the CW can live with this performance, The O.C. sunk by alarming 50 percent in the overnights, 4.12 million viewers and 55 percent among adults 18-49 from its third-season premiere on Thursday, Sept. 8, 2005 (Overnights: 5.2/ 8; Viewers: 7.50 million; A18-49: 3.3/10 at 8 p.m.). Growth for The O.C. out of Happy Hour of only 4 percent in the overnights, 200,000 viewers and seven percent among adults 18-49 must mean that Mischa Barton is sorely missed. Chances are Fox will move The O.C. back to Thursday at 8 p.m.

*snip*

Source: Nielsen Media Research data

 

[NHawk19]

hmm wonder why it's down. Guess Ugly Betty has some kind of other appeal.

Does anyone know if they fixed the problem they were having with the CWs ratings? I think avid brought it up before.

 

[Kaboom]

i dont know how to read that stuff, is smallville doing well or not?

 

[AgentPat]

i dont know how to read that stuff, is smallville doing well or not?

I'd venture a guess the folks at CW are more than satisfied. They beat FOX last night, and they did it on the most competitive night of the week. FOX is already canceling shows and shifting its schedule around to compete, which is eye opening...

FOX Shifts 'The O.C.,' Extinguishes 'Happy Hour'
'The Rich List' is also off the schedule

This wasn't necessarily the triumphant return from playoff baseball that FOX might have hoped for.

On Friday (Nov. 3), FOX began to shake things up, pulling two shows from its roster and making a move to try to save "The O.C."

Coming off the lowest rating World Series in history, FOX has seen freshman offerings "Justice," "Standoff," "Til Death" and "Happy Hour" come back to the schedule with viewership well below their season averages. In addition, Wednesday's series premiere of British transplant "The Rich List" was rejected by viewers, while the fourth season premiere of "The O.C." was unable to find traction against ABC's "Gray's Anatomy" and CBS' "CSI: Crime Scene Investigation" on Thursday.

Given the devoted service performed by "The O.C." in recent years, FOX announced Friday that the season's second episode, "The Gringos," will air on Wednesday, Nov. 8 at 9 p.m. ET after "Bones." The following night, FOX will air another new "O.C." episode, "The Cold Turkey," in the same Thursday 9 p.m. slot where early estimates had the show bringing in under 3.4 million viewers this week. Although FOX presents this as a one-week move, it's expected that if "The O.C." is able to deliver a better audience in the Wednesday hour, the show will make a permanent move to that night, where there may be more free-floating viewers after "Lost" goes on its upcoming hiatus.

Leading into the "O.C." episode next Thursday will be a repeat of the comedy "Til Death," following a new episode. Like "The Rich List," "Happy Hour" has been removed from FOX's schedule and the odds of the sitcom returning are low, particularly after it took a beating this week from The CW's "Smallville."

http://www.zap2it.com/tv/news/zap-ocmovedhappyhourcancelled,0,5976933.story?coll=zap-tv-headlines​

Meanwhile, SV has been improving slightly week to week. It's picking up steam as channel flipping casual viewers are finally figuring out which stations CW can be found in their respective broadcast areas.

 

[triplet]

hmm wonder why it's down. Guess Ugly Betty has some kind of other appeal.

Does anyone know if they fixed the problem they were having with the CWs ratings? I think avid brought it up before.

They were supposed to have fixed it by now, I believe, but I hadn't read about the adjusted ratings... I would have thought a press release would have been forthcoming from the CW about it if it'd held positive news.

*shrug*

 

[heliorei]

Is there some table showing the ratings of Smallville since the beginning of the season?

 

[Pickle-El]

If you have the numbers, and Microsoft Excel, you could make a graph.

 

[AgentPat]

Is there some table showing the ratings of Smallville since the beginning of the season?

If you scroll back, all of the MediaWeek reports are posted, though we're not very good about posting final figures. Yeah, we baaaad. LOL (MediaWeek's numbers are fast nationals and not full tallies.)


Here are the FINAL figures for last week's ep, Fallout, as reported today on Variety. (Excerpts)

Overall on Thursday -- the opening night of the four-week sweep -- ABC had the edge over CBS in adults 18-49 (5.5/14 to 5.4/13), with NBC third (4.8/12). The Latin Grammy Awards lifted Univision to fourth (2.6/6), followed by the CW in fifth (1.8/4) and Fox in sixth (1.5/4)...

ABC's "Grey's Anatomy" (9.0/21 in 18-49, 21.03m) again led the 9 o'clock battle over CBS' "CSI" (7.0/16, 20.77m), with NBC's "Deal or No Deal" (4.7/11, 13.22m) hitting a season high on the night.

It was neck-and-neck between Fox's "The OC" (1.5/3, 3.39m) and CW's "Supernatural" (1.4/3, 3.38m). "OC," with the tough task of bowing against sweeps episodes of the established dramas, came in with just half of its rating on the same night a year ago (3.0/8), when it aired at 8.

Net also did nothing kicking off the night, as "'Til Death" (1.7/5 in 18-49, 4.33m) and "Happy Hour" (1.4/4, 3.20m) were overwhelmed by CBS' "Survivor" (5.4/14, 15.30m). Also handily beating the Fox laffers were stronger comedies "Ugly Betty" on ABC (4.4/11, 13.62m) and "My Name Is Earl" (4.1/11, 9.48m) and "The Office" (4.2/10, 8.81m) on NBC...

Over at CW, "Smallville" (2.1/5 in 18-49, 5.01m) remained solid, placing second at 8 in men 18-34 (2.7/9).

...Compared with the opening Thursday of last year, ABC was up 90% (5.5 vs. 2.9), CBS declined 29% (5.4 vs. 7.6), NBC was flat (at 4.8), CW was on par with the WB (at 1.8) and Fox slid 35% (1.5 vs. 2.3).

http://www.variety.com/article/VR1117953362.html​

Bear in mind that last Thursday was the first day of November sweeps. Those are very good numbers for SV!

 

[Brainiac 8]

It's not bad at all, especially compared to the competition it has going against it.

 

[enterthemadness]

Fox cancels a show after only 1 eppy? You are kidding me? See, this is why I don't watch Fox. (except for Family Guy..but I usually catch that on Adult Swim)

 

[avidreader]

YAY! They hit the 5 million.

 

[M.O.Steel]

Please save that posting for anytime people come in here and try saying that Smallville is targeted to a teen audience. I'm tired of repeating myself on that subject.

Although the show has really picked up, You have to admit tho, the first two seasons were very "dawson's creek-ish". Although, in their defense, i think that makes more of an impact on the current relationships.

 

[heliorei]

If you scroll back, all of the MediaWeek reports are posted, though we're not very good about posting final figures. Yeah, we baaaad. LOL (MediaWeek's numbers are fast nationals and not full tallies.)


Here are the FINAL figures for last week's ep, Fallout, as reported today on Variety. (Excerpts)

Overall on Thursday -- the opening night of the four-week sweep -- ABC had the edge over CBS in adults 18-49 (5.5/14 to 5.4/13), with NBC third (4.8/12). The Latin Grammy Awards lifted Univision to fourth (2.6/6), followed by the CW in fifth (1.8/4) and Fox in sixth (1.5/4)...

ABC's "Grey's Anatomy" (9.0/21 in 18-49, 21.03m) again led the 9 o'clock battle over CBS' "CSI" (7.0/16, 20.77m), with NBC's "Deal or No Deal" (4.7/11, 13.22m) hitting a season high on the night.

It was neck-and-neck between Fox's "The OC" (1.5/3, 3.39m) and CW's "Supernatural" (1.4/3, 3.38m). "OC," with the tough task of bowing against sweeps episodes of the established dramas, came in with just half of its rating on the same night a year ago (3.0/8), when it aired at 8.

Net also did nothing kicking off the night, as "'Til Death" (1.7/5 in 18-49, 4.33m) and "Happy Hour" (1.4/4, 3.20m) were overwhelmed by CBS' "Survivor" (5.4/14, 15.30m). Also handily beating the Fox laffers were stronger comedies "Ugly Betty" on ABC (4.4/11, 13.62m) and "My Name Is Earl" (4.1/11, 9.48m) and "The Office" (4.2/10, 8.81m) on NBC...

Over at CW, "Smallville" (2.1/5 in 18-49, 5.01m) remained solid, placing second at 8 in men 18-34 (2.7/9).

...Compared with the opening Thursday of last year, ABC was up 90% (5.5 vs. 2.9), CBS declined 29% (5.4 vs. 7.6), NBC was flat (at 4.8), CW was on par with the WB (at 1.8) and Fox slid 35% (1.5 vs. 2.3).

http://www.variety.com/article/VR1117953362.html​

Bear in mind that last Thursday was the first day of November sweeps. Those are very good numbers for SV!

The reason why I was asking for was because I wanted to see if the ratings were improving from the beginning of the season.

Is this the first time, the show gets the 5 million mark this season, right?

 

[avidreader]

The reason why I was asking for was because I wanted to see if the ratings were improving from the beginning of the season.

Is this the first time, the show gets the 5 million mark this season, right?

I believe that's the first time this season that they've hit 5 million.

 

[NHawk19]

I believe that's the first time this season that they've hit 5 million.

I think they've been hovering around that # for a while but havent crossed it yet.

I'm glad the key demos are still going strong though even if overalls are down

Of course I'd like to see it doing Grey's #'s but hey I'll take what I can get.

 

[KalKai]

FROM 10/30/06 THROUGH 11/05/06

1) Smallville -- 5.01 M
2) Friday Night Smackdown -- 4.63 M
3) America's Next Top Model -- 4.41
4) 7th Heaven -- 3.85 M
5) Everybody Hates Chris -- 3.83 M
6) Supernatural -- 3.38 M
7) Girlfriends -- 3.13 M
8) The Game -- 2.85 M
9) Gilmore Girls -- 2.79 M
10) Veronica Mars -- 2.70 M
11) One Tree Hill -- 2.51 M
12) Supernatural-11/5 -- 1.51 M
13) America's Next Top Model-ENC -- 1.51 M

 

[AgentPat]

Interesting. LA Times is slightly different, but SV is still at the top, so no matter LOL.

1 - Smallville CW 5.01m
2 - Friday Night Smackdown CW 4.63m
3 - America's Next Top Model (Wed.) CW 4.41m
4 - 7th Heaven CW 3.85m
5 - Everybody Hates Chris CW 3.58m
6 - Supernatural (Thu.) CW 3.38m
7 - Girlfriends CW 3.13m
8 - All of Us CW 3.09m
9 - The Game CW 2.85m
10 - Gilmore Girls CW 2.79m
11 - Veronica Mars CW 2.70m
12 - One Tree Hill CW 2.51m
13a - Supernatural (Sun.) CW 1.51m
13b - America's Next Top Model (Sun.) CW 1.51m


And for lack of a better place to post this, here's an interesting article from today's Variety...

Daily Variety
11/7/06

To power franchises, we may need another hero
By BRIAN LOWRY

IN A VINTAGE "Saturday Night Live" sketch, the Hulk and the Flash attend a superhero party where they mock the lesser-known Ant-Man, chortling over his ability to shrink to ant-size while still possessing "the strength of a human."

As Variety's Gabriel Snyder and Pamela McClintock reported this week, many venerable movie franchises are "played out or aging," triggering "a furious hunt for a replacement crop" of tentpole-worthy concepts. Yet when it comes to the perilous if potentially lucrative leap from comics page to bigscreen, Tina Turner misspoke in that "Mad Max: Beyond Thunderdome" song: Maybe we do need another hero.

Special effects have evolved to the stage where it's easy to "believe that a man can fly," as the 1978 "Superman" promised on its memorable one-sheet. As a consequence, after years of uninspired, campy takes on beloved heroes, studios can "put something on screen that you never thought you could see with that level of realism," as DC Comics editor Paul Levitz said in a recent interview.

The irony, however, is that while virtually anything is now possible visually, there's a dearth of recognizable characters capable of attracting a mass audience without provoking snickers among the uninitiated, making their elevation to "franchises" a super-human task.

STRICTLY SURVEYING comic books, once you exhaust major stars at Marvel and Time Warner-owned DC Comics -- Spider-Man, X-Men and the Hulk in the former's arsenal; Superman, Batman and perhaps Wonder Woman in the latter -- the pickings become decidedly slim. Marvel is taking another pass at the Hulk after Ang Lee's overwrought stab, rolls out "Ghost Rider" next year and has "Iron Man" on the launchpad. Based on the track record of films like "The Punisher," "Hellboy" and "Constantine," none of these figure to give "Spider-Man" a run for his money.

With most of big guns already discharged, that raises the specter of marching into battle with titles like DC's the Flash and Green Lantern or Marvel's Captain America and the Black Panther. And while those spandex-clad heroes might make the pulses of comic aficionados beat faster, they're unlikely to flourish (outside the confines of Comic-con, anyway) a la "X-Men" or "Batman Begins," regardless of how well they're executed. No wonder Warner Bros. is planning a "Superman Returns" sequel despite its unspectacular box office flight: At least with the Man of Steel, people know what to expect and won't giggle at the costume.

Television isn't necessarily a solution either. George Lucas has discussed bringing the next permutation of his "Star Wars" universe there, and NBC's original concept "Heroes," along with the CW's "Smallville," are performing well in that medium. Yet adapting certain second-tier characters to TV could be prohibitively expensive, while $100-million movies based on more obscure properties risks flops of "Howard the Duck"-sized proportions.

THE CHALLENGE thus becomes whether the fantasy/sci-fi/superhero world -- such fertile theatrical fare in the last decade -- can unearth the next mega-concept or, more likely, exploit its legions of superheroes in less ostentatious ways.

"We're living in a time where the kind of stories we tell are in the heart of the culture," Levitz said. "We have an astonishing catalog to bring to the screen."

Ah, but not a catalog of household names, and hence the studios' dilemma. Wisely, Marvel and DC are pursuing a middle ground with direct-to-DVD projects, such as Marvel's animated "Ultimate Avengers" movies, an adult take on the squabbling superhero team.

DC is similarly plunging into that realm with animated versions of "Superman: Doomsday," "Teen Titans" and "Justice League: New Frontier," all chronicling wildly popular comic storylines that might warrant a quizzical look from mere mortals. The goal, says DC Comics senior VP of creative affairs Gregory Noveck, is to "appeal to core fans and not-so-core fans," allowing Warner Bros. to "take more advantage of DC as a brand and a library."

Live action is also on the drawing board, and in a best-case scenario, Noveck says, characters that pop on DVD will help point the way toward which might be developed as features. If not, they can profitably deliver doubles or singles, without having to gamble on swinging for the fences.

As for true home-run franchises, though, that still looks like a job for Superman.

http://www.variety.com/article/VR1117953479.html​