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Good news folks. Looks like Supernatural is staying on Thursdays. According to Variety:

CW relying on reality hits
'Geek,' 'Top Model' the star attractions
By JOSEF ADALIAN

The CW will double up on reality this fall in a bid to launch two scripted dramas.

Meanwhile, as Fox prepared to unveil its new lineup Thursday, there was word that longtime "Law & Order" exec producer Walon Green has signed on to serve as exec producer/showrunner on the net's new drama "Canterbury's Law."

Mike Figgis directed the Juliananna Margulies starrer, which comes from exec producers Denis Leary, Jim Serpico and Dave Erickson. Sony Pictures Television is producing.

Over at the CW, draft of the Green net's sked making the rounds Wednesday has both "Beauty and the Geek" and "America's Next Top Model" on the air this fall. Skeins will likely air Tuesdays and Wednesdays at 8, respectively.

This past season, "Geek" aired while "Model" was on break. But the spring success of "Pussycat Dolls Presents" apparently convinced CW execs that more reality can be a good thing.

According to the draft sked floating around town, "Geek" will lead into the new supernatural comedy thriller "Reaper." Red-hot "Top Model" will give a lift to Josh Schwartz's "Gossip Girl," which is inheriting the 9 p.m. Wednesday timeslot where Schwartz's Fox drama "The O.C." became a pop sensation.

Look for Thursdays to stay the same, with "Smallville" and "Supernatural" continuing. Wrestling remains on Friday.

On Sundays, most believe the C-Dub will air some combination of the unscripted skeins "CW Now" and "Online Nation" in the 7 p.m. hour, with South Africa-set family drama "Life is Wild" airing at 8 p.m.

Comedies will continue to make up the CW's Monday lineup. "Everybody Hates Chris," back for its third season, remains at 8 p.m., followed by newcomer "Aliens in America." "Girlfriends" and "The Game" air from 9-10 p.m.

Net has done well with "America's Next Top Model" repeats Sundays at 9 p.m., so there's no reason to expect it will alter that game plan.

On the bench will be "One Tree Hill," which is expected to return later in the season, perhaps for a nearly uninterrupted flow of 22 episodes.

http://www.variety.com/article/VR1117965053.html?categoryid=14&cs=1
 
last night's fast nationals. SV rebounds somewhat but SN takes it on the chin..again.

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/51310925

CW
Smallville (season finale)
- 4.014 million viewers
- 2.3/4 HH
- 1.8/6 A18-49
- 2.1/7 A18-34

Supernatural (season finale)
- 2.741 million viewers
- 1.8/3 HH
- 1.2/3 A18-49
- 1.3/4 A18-34

half hour breakdowns:
Smallville
8pm
- 3.686 million viewers
- 2.2/4 HH
- 1.6/5 A18-49
- 2.0/7 A18-34

8:30pm
- 4.342 million viewers
- 2.5/4 HH
- 1.9/6 A18-49
- 2.2/7 A18-34

Supernatural
9pm
- 2.776 million viewers
- 1.9/3 HH
- 1.2/3 A18-49
- 1.3/4 A18-34

9:30pm
- 2.705 million viewers
- 1.8/3 HH
- 1.2/3 A18-49
- 1.3/4 A18-34

SN literally lost 1.6 million viewers (or about 37% of SV's audience)
 
I love Supernatural, I'm glad it's getting renewed despite its relatively low ratings.

:up:
 
I can safely say, even from an unbiased perspective (though that's kind of hard ;)) that Supernatural is the most underrated show on television. Jensen and Jared's chemistry is superb, the show balances humor and classic horror better than any of the garbage the film industry has put out recently, and (this is the kicker) IT'S CONSISTENT. Yeah, I'm looking at you SV. :cmad: :oldrazz:
 
I just read that Smallville is the 4th most watched tv show in Cable television here in Brazil, with 113.309 viewers. Keep in mind that just 14% of Brazilians are subscribers of Cable television.
 
And herein is yet another reason why SV is important to CW: ad rates! Because if your show is one of the top FIVE shows on television where viewers actually WATCH the commercials - even if its just the group who DVR's those shows - sponsors are going to sit up and take notice.


Broadcasting & Cable
5/31/2007

Nielsen Crunches Commercial Numbers
By Marisa Guthrie

More people viewed the commercials during three days of DVR playback of The Office – compared to the show's live broadcast – than any other primetime broadcast program, according to Nielsen Media Research. The findings (based on data collected the week of April 30, 2007) are part of new commercial-minute ratings data that Nielsen began supplying networks this morning.

The data will include six streams for national commercial minutes: live, live-plus-same-day and live-plus-one, two, three and seven-days.

During three days of playback, The Office had the highest percentage of people watching its commercials at 108 percent. Fox's Family Guy, and Bones, The CW’s Smallville and ABC's Grey’s Anatomy round out the top five in viewing of commercials over three days of DVR playback.

What Nielsen didn't supply was hard data on how many viewers are skipping the commercials during playback.

"I think that some people would say that there is complete commercial avoidance," says Pat McDonough, SVP Policy, Planning & Analysis for Nielsen.

"(The data) is clearly saying there is value to some of the playback. And there is clearly evidence of commercial avoidance and we can measure it and clients are looking at it and placing a value on it. What this allows us to do is fine tune those value judgment that everybody was making all along."

With about 17 percent of households with DVR capability, Nielsen estimates that 10 percent of broadcast primetime viewing is now done via playback. Among households with DVRs, delayed viewing is 42 percent.

DVR viewing is one of the main sticking points in the upfront negotiations with networks asking advertisers to pony up for at least some viewing on DVRs as the number of households with DVR capability continues to grow. Advertisers have balked at paying for delayed viewing. But this year, many in the industry expect a consensus to be reached at live-plus-three.

However, movie studios, which make Thursday night the biggest money maker for networks, as they unspool promos for the weekend's opening fare, will continue to hold out for live-only. At a time when it has never been more important to draw audiences to movies for their opening weekend, movie ads are much less valuable to the studios when viewed on DVRs after that weekend has passed.

The new commercial minute ratings aren't expected to have a major impact on the current upfront negotiations. But the new data gives both sides more information – and consequently more (or less) leverage – in an increasingly shifting and fragmented market.

http://www.broadcastingcable.com/article/CA6447970.html​


So it's a win-win for SV. The show may garner higher ad rates among basic goods and services sponsors because of the DVR viewing data and STILL be attractive to film studios due to its Thursday broadcast window. This is the kind of stuff the bean counters look at.
 
Interesting article from the Denver Post TV Critic and upcoming changes to the ratings system and including the ratings for recorded viewings...

Smallville actually gets a mention and it's probably not surprising. Smallville is one of the top recorded shows, even if it doesn't do as well when it's aired.

According to this article, some people are more likely to watch commercials when the show's recorded than when they watch a show as it airs.

http://www.denverpost.com/ci_6198213?source=rss

Come 2008, Nielsens will catch up to future
By Joanne Ostrow Denver Post TV Critic
Article Last Updated: 06/22/2007 10:18:05 AM MDT


For 50 years, television ratings tracked the number of people watching television shows. Sounds logical, but for advertisers hoping to reach those eyeballs, it was a hit-and-miss process. Some of us got really good at bolting from the room during commercial clusters.

In the digital world, it became even easier to avoid commercials. Simply fast-forward the digital video recorder without leaving the couch. Now, the ratings system is playing catch-up to technology.

Advertisers who put flashy come-ons on the Web can track exactly how many people click through their message. They want the same specificity from television about who's watching what.

Because television is now delivered on DVRs and cellphones, in sports bars, college dorms and on airplanes, it only makes sense that old-style ratings missed a growing chunk of the audience.

Recently advertisers started demanding that A.C. Nielsen more accurately measure the number of people who actually watch their commercials.

The networks resisted, worried that if advertisers saw a drop in numbers during commercial breaks, they would take their business elsewhere (hello, Internet). The networks feared losing dollars they collect on sales of their airtime for those 15-, 30- and 60-second spots.

Silly them.

The networks gave in - and now are cashing in. Turns out more people see commercials via DVR playback in the day or three after the original airing than catch them live. Hard to believe, but that's what Nielsen's claiming.

The surprise, for an avid commercial zapper, is that people are actually watching more commercials when they play back their favorite shows on DVRs - and roughly 18 percent of U.S. homes now have one.

NBC's "The Office" scored highest in terms of commercial ratings versus live program ratings when three days of DVR playback were included.

Nielsen figures it this way: "Altogether, viewing to the commercial minutes, on average, in 'The Office' after three days of DVR playback was 108 percent of the total viewing level for the live program itself."

Other series with higher ratings for the commercials after three days than in the first broadcast were "Family Guy," "Bones," "Smallville," "Grey's Anatomy," "24," "My Name Is Earl" and "Jericho" - a cross-section of young- and old-skewing shows.

Nielsen is shifting to "anytime, anywhere" ratings, measuring viewership of TV streamed on the Internet or watched on portable media devices.

Nielsen's "out of home" measurements, now in a testing phase but effective in 2008, will count folks watching on health-club treadmills, in airports, hotels and on subways. The company is testing two personal measuring devices called "Go Meters," one like a cellphone, the other more like an MP3 player.

"In the current upfront (the ritual in advance of the TV season when the bulk of commercial spending is completed), many (ad) agencies analyzed how people watch, in live and delayed modes," said Lyle Schwartz, a managing partner of Group M, one of New York's biggest advertising-buying companies. "We found that in delayed mode, about 60 percent of commercials are skipped. The networks want value for that 40 percent."

Extra hundreds of millions of dollars will flow to the networks as a result.

In the latest number crunching, for instance, the live ratings for "The Office" and "Lost" indicated zero growth. "When we took a look at how people watch, 20 percent of the audience is watching in delayed mode," Schwartz said. Added in, that's a big jump.

Why only count three days? Many big clients have time- specific messages, like movie studios advertising the weekend openings.

Schwartz terms this summer's findings "a victory for all parties to better assess what we're buying and give the client better information on what's being seen. It's good for TV. It's good for clients."

The question is how it will affect viewers. The industry knows that fat commercial clusters, sometimes as long as eight minutes, annoy viewers. Will advertisers switch to shorter, more frequent interruptions?

​
 
triplet said:
Interesting article from the Denver Post TV Critic and upcoming changes to the ratings system and including the ratings for recorded viewings...
Click to expand...
LOL! I think it must have been a slow news day for the Denver Post as that article reiterated everything Broadcasting & Cable printed back in May (see prior post).

I found this line interesting though:

Nielsen's "out of home" measurements, now in a testing phase but effective in 2008, will count folks watching on health-club treadmills, in airports, hotels and on subways. The company is testing two personal measuring devices called "Go Meters," one like a cellphone, the other more like an MP3 player.
Click to expand...
Makes sense.
 
AgentPat said:
Makes sense.
Click to expand...

Yeah, they should start getting the kids in college dorms now... That should help Smallville's ratings.

Currently they aren't counted at all, even if their parents are Nielson families.

:up:

It's all good for Smallville.
 
Not ratings-related per se, but it's about the CW line-up going into the Fall. Worthy praise for SV and SN...


The CW Fall 2007 Premieres
Posted By: Jerrica / Source

The CW has announced its Fall 2007-08 premiere schedule. As MO has previously mentioned, Thursday night will stay strong with "Smallville” starring Tom Welling and Michael Rosenbaum premiering at 8 p.m. on Sept. 27 and "Supernatural” starring Jensen Ackles and Jared Padalecki at 9 p.m. on Oct. 4. And that really is all the network has with a solid foundation and a good bet for success and quality.

The rest of the season looks a little grim, except, ironically, for "Reaper,” a new series for Tuesday nights that will debut at 9 p.m. on Sept. 25 according to the list posted by ComingSoon. If you go by the premise and the first few minutes of the extended trailer alone, the story about an unlikely hero whose parents sold his soul to the devil and now he has to be a bounty hunter for the devil might sound a little out there, even ridiculous. Until you know that it comes from director Kevin Smith. Then, everything makes sense, and if you didn’t see the potential before, you might now.

As for what else The CW has on the lineup beyond the best, there’s a lot that comprises the rest: "Everybody Hates Chris” comes back on Mondays starting Oct. 1 at 8 p.m., new series "Aliens in America” follows at 8:30 p.m., then Wednesday has a new series called "Gossip Girl” at 9 p.m. premiering on Sept. 6, which of course follows "America’s Next Top Model” to make Wednesday night seem especially vain and empty, and finally, Sunday has three new series with "CW Now” at 7 p.m. followed by "Online Nation” both premiering on Sept. 23 and "Life Is Wild” at 8 p.m. starting Oct. 7. Like Fox, it seems that the best shows are on the same nights, real show of the drama and even teen angsty kind are being dropped, and everything else with the rare exception is reality waiting to dumb TV down even more.

Thankfully, the CW has one of the absolute best, thoroughly enjoyable and most highly underrated shows on television today "Supernatural,” and of course, the chronicles of Superman in the making with "Smallville” as smart and worthy heavy-hitters.

http://www.moviesonline.ca/movienews_12675.html​


Great stuff! :up:

On a side-note, I'm looking forward to Reaper. :D
 
Thankfully, the CW has one of the absolute best, thoroughly enjoyable and most highly underrated shows on television today "Supernatural,”
Click to expand...

This guy knows his stuff. ;)
 
Interesting article in Variety about the Thursday Fall lineup:

8/17/07
Broadcasters pig-pile on Thursday
NBC sliding 'Office' into crowded timeslot
By RICK KISSELL

It's hard to imagine, but the strongest hour of broadcast television is about to get another upgrade this fall.

One year after ABC shifted television's No. 1 drama, "Grey's Anatomy," to Thursday's middle hour to take on CBS vet "CSI," NBC is looking to make a big statement of its own by sliding "The Office" into the crowded timeslot.

The Peacock's move, while not as bold as ABC's of a year ago, underscores the importance of the night, which attracts more advertising coin than any other.

But is it simply too much popular programming in one hour? And who will get hurt if viewers have to choose one fave over another.

"The Office" aside, the broadcasters are taking a fairly conservative approach this fall to Thursday, with just one new show -- ABC 10 o'clock drama "Big Shots" -- set to bow.

Elsewhere, CBS is looking to bolster its perf by moving "Without a Trace" back to the night after it spent a year on Sundays, and Fox had added summer series "Don't Forget the Lyrics" to the night, pairing it with last season's unscripted success, "Are You Smarter Than a 5th Grader?"

ABC narrowly topped CBS on the night in adults 18-49 last season (5.3 to 5.1), with the Alphabet having a more decisive advantage in weeks when it aired original episodes, according to Nielsen.

The Alphabet shot up by 83% while CBS declined by 23%. Still, the Eye carried the night among adults 25-54 as well as total viewers.

Here's a look at the night:

8-9 p.m.

The durable "Survivor" won this hour a year ago, and there's no reason to think it can't do so again in its 15th season (set in China), even though it will face tough reality competish from Fox's "5th Grader."

ABC's "Ugly Betty" experienced some ratings turbulence in the second half of its rookie season, but still posted an impressive average for a first-year scripted hour leading off a night.

"Betty" should be able to parlay its water-cooler buzz and awards bounty into a strong second season, winning in women 18-49; it also could help that NBC has replaced "The Office" at 8:30 with the less formidable "30 Rock."

As for "30 Rock," the 8:30 hammock slot between "My Name Is Earl" and "The Office" provides a good growth opportunity, although this narrow comedy could have a tough time opposite more mainstream competish. Show has smartly recruited Jerry Seinfeld for its season preem, ensuring more sampling.

CW's "Smallville," with some notable guest-casting lined up, should not be ignored, especially in the hunt for young men not watching "Earl" or "Survivor." And Fox's "5th Grader" should scoop up some parent/child family viewing.

9-10 p.m.

"The Office" is poised for a strong season, but at whose expense?

The older-skewing "CSI" would seem to be less affected, but it's also the more male of the dramas, so it could lose some of its men 25-45. And the aud will be there for "Grey's" at the outset, but fickle fans could flee if the show isn't delivering on the level it was a year ago -- and "The Office" will be waiting to scoop up any disgruntled young viewers.

NBC is kicking off "The Office" with four hourlong segs, which may be too much of a good thing but will at least position the net as a force to be reckoned with opposite the dramas. It should run second to "Grey's" among adults 18-34 while closing in on the still-potent "CSI" in 18-49.

Fox's "Lyrics" and CW's "Supernatural" are solid shows, but they'll be battling for crumbs in this brutal hour.

10-11 p.m.

There's nothing all that riveting here, which could be a good thing for fans of multiple shows in the 9 o'clock hour, who could use this time period as "Playback Theater."

"Without a Trace" probably lost a step since it last aired here, but it's the show to beat since it meshes so well with its lead-in. If "Trace" can hold about 90% of the "CSI" aud, it should hold off "Big Shots" and trounce NBC's fading "ER."

Wild card is "Big Shots," which could turn out to be this year's "Brothers & Sisters": The pilot doesn't quite come together, but there's enough to like in the cast and soapy storylines to keep watching.

And although "Big Shots" will skew heavily female like the rest of the net's Thursday lineup, it was probably a good idea for ABC to at least offer up something with a male point of view to close out the night.

Bottom line

It's ABC and CBS in a close battle for the 18-49 lead, with "Big Shots" the swing show.

http://www.variety.com/article/VR1117970460
 
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/76510537

Prime-Time Ratings:
Thursday 9/27/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 18.58 million, ABC: 14.36, NBC: 9.37, Fox: 6.37, CW: 3.80

-Adults 18-49:
CBS: 5.8 rating/15 share, ABC: 5.7/15, NBC: 4.3/11, Fox: 1.9/ 5, CW: 1.4/ 4

----------

-Yesterday’s Winners:
Survivor: China (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Office (NBC), Without a Trace (CBS)

-Down But Far From Out:
Ugly Betty (ABC)

-Honorable Mention:
Smallville (CW), Are You Smarter Than a 5th Grader? (Fox), Don’t Forget the Lyrics (Fox)

-Yesterday’s Losers:
Big Shots (ABC), ER (NBC)

---------------

Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 8.54 percent during premiere week in 2006 to 19.43 million percent at present, the overall results may be negatively impacted.

---------------

-Ratings Breakdown:
CBS opened this first Thursday of the 2007-08 season at a first-place finish in both total viewers and adults 18-49, with 4.22 million more viewers and a one-tenth of a rating point advantage in the demo over No. 2 ABC. Third overall was NBC, followed by Fox, and the CW. The biggest news, and this is not positive, was significant unexpected slippage for Grey’s Anatomy on ABC. Keep reading…

Week two of CBS’ Survivor: China opened the evening with a first-place 14.16 million viewers and a 4.6 rating/13 share among adults 18-49 from 8-9 p.m. Second was the sophomore season-premiere of ABC’s Ugly Betty at 11.05 million viewers and a 3.8/11 in the demo. While this is certainly still a vast improvement over all programming on ABC in this time period before last season, Ugly Betty debuted on Sept. 28, 2006 with a much heftier 16.32 million viewers and a 5.0/14 among adults 18-49. Comparably, that’s a loss of a significant 5.27 million viewers and 24 percent in the demo.

Over at NBC, the one-hour season-premiere of competing My Name is Earl was on par with year-ago levels, at 8.52 million viewers (#3) and a 3.7/11 among adults 18-49 (#3). Also in the 8 p.m. hour was Fox’s Are You Smarter Than a 5th Grader? (Viewers: #4, 7.35 million; A18-49: #4, 2.0/ 6), and the season-premiere of the CW’s Smallville (Viewers: #5, 5.08 million; A18-49: #5, 1.9/ 5). The positive news for Smallville was a performance close to year-ago opening levels.

At 9 p.m., the battle of the two big season premieres -- CSI vs. Grey’s Anatomy -- resulted as follows:

CSI (CBS)
Viewers: 24.85 million (#1), A18-49: 8.0/19 (#2)

Grey’s Anatomy (ABC)
Viewers: 20.48 million (#2), A18-49: 8.7/21 (#1)

While leadership was mixed, CSI built from it’s year-ago opener (Viewers: 22.57 million; A18-49: 7.7/18, on Sept. 21, 2006) by 2.28 million viewers and four percent among adults 18-49. Grey’s Anatomy, however, was down by 4.93 million viewers (25.41 to 20.48) and 21 percent in the demo (11.0/26 to 8.7/21). Are viewers tiring of the soggy dramatics between Meredith and Dr. “McDreamy”?

A one-hour edition of NBC’s The Office finished third in the 9 p.m. hour, with 9.67 million viewers and a series-high 5.1/12 among adults 18-49. Comparably, that built by a hefty 31 percent in adults 18-49 from the second half of lead-in My Name is Earl (3.9/11), with growth 19 percent in the demo from its year-ago season opener (4.3/11 on Sept. 21, 2006).

Also in the 9 p.m. hour was Fox’s Don’t Forget the Lyrics (#4, 5.39 million; A18-49: #4, 1.8/ 4), which is a big improvement over year-ago occupant Celebrity Duets, and a repeat of the CW’s Reaper (Viewers: #5, 2.53 million; A18-49: #5, 1.0/ 2).

As expected, the sixth season-premiere of CBS’ Without a Trace led the 10 p.m. hour, with 16.73 million viewers and a 4.8/13 among adults 18-49. Comparably, former occupant Shark debuted in the time period with 14.47 million viewers and a 4.1/11 in the demo on Thursday, Sept. 21, 2006. Last season, Without a Trace kicked-off with a similar 17.56 million viewers and a 4.8/12 in the demo on Sunday, Sept. 24, 2006 at 10 p.m.

In series-premiere news, ABC’s Big Shots opened second in the hour, with 11.56 million viewers and a 4.7/13 in the demo. Under different circumstances this might have been considered positive. But retention for Big Shots out of Grey’s Anatomy of just 56 percent in total viewers and 54 percent among adults 18-49, and the following losses at 10:30 p.m. lands it in the loser’s listing:

Big Shots
10:00 p.m. Viewers: 12.98 million, A18-49: 5.4/14
10:30 p.m. Viewers: 9.97 million, A18-49: 4.0/11

Percent Change
Viewers: -23, A18-49: -26

Former failed occupant Six Degrees debuted with 12.56 million viewers and a 5.4/14 among adults 18-49 in this time period on the year-ago opening Thursday.

Last, but not least, was the 14th season premiere of NBC’s ER at a last-place 9.93 million viewers and a 4.1/11 among adults 18-49. Compared to it’s year-ago opener (Viewers: 15.59 million; A18-49: 6.8/18 on Sept. 21, 2006), that was a loss of 5.56 million viewers and a 40 percent in the demo. So long, ER!

Source: Nielsen Media Research data

Smallville
8:00 p.m. V: 4.77 million, A18-49: 1.8/ 5
8:30 p.m. V: 5.38 million, A18-49: 2.0/ 6

Reaper R
9:00 p.m. V: 2.66 million, A18-49: 1.0/ 2
9:30 p.m. V: 2.40 million, A18-49: 0.9/ 2
 
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