http://medialifemagazine.com/artman/publish/article_636.asp
Here's an article on Smallville's ratings success....
The real Thursday spoiler: 'Smallville'
Surprise: WB show is bettering even 'Chris'
By Abigail Azote
Oct 13, 2005
When the WB moved the aging Smallville to the highly competitive Thursday 8 p.m. timeslot, it seemed like a risky move. There it would face not only CBS and NBCs heavyweights but also UPNs promising Everybody Hates Chris.
Two weeks in, the WBs gamble is paying off.
The UPN show may be getting all the critical buzz but Smallville is getting the ratings. In two outings, the fifth-year show has bettered Chris in the major demos.
No less surprising, the WB series is outpacing last seasons average, last week scoring 2.6 18-49 rating, up 86 percent from its year-ago time period average. And that is up 30 percent from "Smallville's" average last season.
And with a 3.0 among viewers 18-34, Smallville rose to the No. 2 program in its timeslot last week, besting ABCs Alias, NBCs Joey and Will and Grace, as well as baseball on Fox. It was behind only CBS's "Survivor."
But perhaps most impressive, the Superman saga is well ahead of comedian Chris Rock's new sitcom on UPN, its first half hour clocking a 2.8 18-34 rating, 33 percent better than Chriss 2.1. The UPN series debuted big the week before Smallville returned but has since declined.
Why is Smallville" faring so well, and on a new night yet? Two reasons, the first being its loyal core audience, says Steve Sternberg, director of audience analysis at Magna Global. "Many moved with it to Thursday.
The other is who the show draws. Says Sternberg: It has a substantially different audience than any of its competitors.
In addition to trouncing "Chris," "Smallville" is also besting that show's companion, fellow newcomer Love, Inc,. which airs at 8:30 p.m. Season to date, the two UPN shows combined have averaged a 2.1 18-49 rating, 19 percent less than Smallvilles 2.6 average. Among 18-34s, Smallville has averaged a 3.1 so far this season, 51 percent better than Chris and Love, Inc.s 2.05 average.