Last night's perf according to MediaWeek.
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp
Who would've predicted that Smallville was going to be the real winner of the night (other than EW)?
Household Rating/Share
CBS: 14.7/22, NBC: 8.8/13, Fox: 7.0/10, ABC: 4.3/ 7, WB: 3.8/ 6, UPN: 3.0/ 4
-Percent Change From the Comparable Year-Ago Evening (Thursday 10/14/04):
WB: +81, Fox: +21, ABC: - 2, CBS: - 4, UPN: -21, NBC: -25,
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Fast Affiliate Ratings
-Total Viewers:
CBS: 21.83 million, NBC: 10.49, Fox: 8.69, ABC: 5.63, WB: 5.00, UPN: 4.16
-Adults 18-49:
CBS: 7.6/20, NBC: 4.6/12, Fox: 2.7/ 7, ABC: 2.0/ 5, WB: 2.1/ 5, UPN: 1.8/ 5
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-Yesterdays Winners:
Survivor: Guatemala (CBS), Everybody Hates Chris (UPN),
Smallville (WB), CSI (CBS), Without A Trace (CBS)
-Yesterdays Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), The Night Stalker (ABC), Cuts (UPN), Primetime Live (ABC)
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-Ratings Breakdown:
CBS roared to the winning Thursday finish line, with its combination of Survivor: Guatemala (Overnights: 10.9/16; Viewers: 17.57 million; A18-49: 6.4/18), CSI (Overnights: 18.9/27; Viewers: 27.38 million; A18-49: 9.6/24) and Without A Trace (Overnights: 14.4/22; Viewers: 20.55 million; A18-49: 6.7/18) ranking first in every half-hour. Comparatively, the Eye net outdelivered distant No. 2 NBC by a considerable 67 percent in the overnights, 11.34 million viewers and 65 percent among adults 18-49. Times have sure changed, havent they?
As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings. Comparisons to the year-ago evening are based on the final nationals.
NBC continues to post double-digit losses on Thursday due to the fading Joey (Overnights: #2, 6.3/10; Viewers: #2, 7.29 million; A18-49: #2, 2.8/ 8), Will & Grace (Overnights: #2, 7.1/10; Viewers: #3, 8.13 million; A18-49: #2, 3.4/ 9), The Apprentice 4 (Overnights: #2, 8.6/12; Viewers: #2, 10.23 million; A18-49: #2, 4.5/11), and ER (Overnights: #2, 11.1/17; Viewers: #2, 13.54 million; A18-49: #2, 6.1/16). If NBC wants to get back in the Thursday game, it needs to find a replacement for Joey pronto. Better hire a mover, My Name is Earl!
Although the WB has fared considerably better by moving Smallville and Everwood to Thursday, anchoring the evening with Alias and positioning the new Night Stalker at 9 p.m. has not been beneficial for ABC. Alias kicked-off the evening with a 5.6/ 8 in the overnights (#4), 7.03 million viewers (#4) and a fifth-place 2.2/ 6 among adults 18-49 at 8 p.m. That led into a series-low 4.0/ 6 in the overnights (#5), 5.15 million viewers (#4) and a 2.0/ 5 among adults 18-49 (#4) for Night Stalker at 9 p.m. Even worse for the network was Primetime Live, with a fourth-place (and almost invisible) 3.5/ 5 in the overnights, 4.71 million viewers and a 1.6/ 4 among adults 18-49 at 10 p.m.
Over at the WB, the network finally has some traction on Thursday thanks to the ongoing success of Smallville, which opened with a solid 4.4/ 7 in the overnights (#5), 5.66 million viewers (#5) and a third-place 2.4/ 7 among adults 18-49 at 8 p.m. As a basis for comparison, year-ago occupants Blue Collar TV and Drew Careys Green Screen (remember that turkey?) averaged a 2.8/ 4 in the overnights, with 3.31 million viewers and a 1.3/ 3 among adults 18-49 on Oct. 14, 2004. At 9 p.m., Everwood followed with an also time period-improved (and fifth-place) 3.3/ 5 in the overnights, 4.35 million viewers and a 1.7/ 4 among adults 18-49. It looks like my early prediction that Everwood will move back to Monday is not coming true.