Yes, it does. Because the public, including children and their caregivers, may not know everything you and I know about Batman in the DCEU. His more brutal streak was not widely reported and was later revealed to be partly the responsibility of Lex Luthor. We don't know what "America's children" in the DCEU know about Batman.
For all we know, he was a popular urban legend folk hero during his heyday and his dark period was underreported by the media that also later would have to retract accusations because Luthor was the true culprit. He may not have even been known at all outside Gotham until the events of Justice League, which would have painted him in a mostly positive and kid-friendly light.
Plus, and this is important, teenagers like Billy and Freddy love guys like Batman. I don't know if a Batman toy would be sought after by all of America's or the world's children, but I could definitely see him as a popular figure for older kids to admire and obsess over, especially kids like Billy and Freddy who haven't led charmed lives themselves.