OrbOfConfusion
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Also entirely likely because Superman's international grosses were so low- similar with Fantastic Four- that their only choice was to pivot to something more positive. Not to mention that if domestic mattered most to studios, they wouldn't try so hard to pander to appease international markets, like when Disney cuts a scene out of Star Wars with two women kissing, or when WB itself cut suggestive dialogue from Fantastic Beasts alluding to a relationship between Dumbledore and Grindelwald. Only a few seconds that don't make or break the movie, sure, but I'd argue studios still equally care about both domestic and international markets.I’ll just throw it out there too that a domestic-heavy split is PREFERRED by the studios over an international-heavy one. That means the movie made more money for them overall because they get a much bigger percentage of the revenue from the domestic box office than they do the overseas one. Obviously it would have been nice if it did as well internationally as it did here, but if it has to do substantially better in one market over the other, we got the good version of that split as far as WB and sequel prospects are concerned.
Movies can thrive just fine only being successful domestically. Domestic can carry them if made by a domestic studio, as the majority of their revenue will always come from that market. The only way international totals could carry them is if they make SO much overseas that they are at least tripling their domestic take (like later Transformers and Pirates installments have done). That’s why the trades largely focus their box office reporting on the domestic market the most, as it’s the one that matters most to the major studios, plain and simple.
Heck, if Superman was actually performing better overseas, or at least as well as it did domestically, would we even be having this discussion?