great TV spot, awesome.
Now I read through some of the posts:
Supes is not standing above lois, or floating above her. Moreover, Lois is not on her knees. There is this handy little thing on media players called 'pause'. You can clearly see that it is the scene where Supes and Lois are flying. She is next to him. Check it out.
and as far as routh looking 'shiny' in the last shot (the death star tunnel), have you idiots seen the costume? It's not dull, it does have a shiny aspect to it. And remember, that in the movie, you're not going to get the chance to pause, rewind and scrutinize every detail.
and finally, just my opinion of special effects: THEY ALWAYS LOOK FAKE. To ask for photorealism, is to ask for the impossible. Really, the only way I find that FX look real, is when the whole film is grainy and out of focus: like in a downloaded/pirated version, because atleast then, every bit of the film has the same 'image' quality.