Not to rehash old arguments, but does anyone else feel like The Incredible Hulk is pretty much more and more its own movie that doesn't really exist in this Avengers universe? I thought it was a good movie, and in some ways more enjoyable than the first Iron Man. But with both Ruffalo replacing Norton and a new look for Hulk from TIH, what really ties that movie to the Avengers?
There was the scene at the end with Stark meeting Ross, but as far as we know, Ross isn't in the Avengers, so it was kind of a pointless scene. At least with Fury's scene in IM1, that set it up that it was a larger universe. It was a little overdone in IM2, but you still get the sense it's all part of a bigger picture.
Not that TIH should have been just one long ad for Avengers, but really, it feels like it was an unnecessary reboot. Maybe they should have done it AFTER the Avengers.