Yeah but I mean, what im trying to understand is, if you have a winning formula for a character then why wouldnt you follow it? Captain America for example. No one bought Cap's book until Brubaker and Epting came along and tried a different approach with the character, they made the book more of a dark espionage book rather than a superhero one and that formula worked and continues to work for Cap and now he's a big player in the MU again.
Now by all means, even when Brubaker, Fraction and Aja were on the book, Ironfist wasnt exactly selling gangbusters but it was garnering critical acclaim and selling steadily and gaining a fanbase. As soon as those guys left, the book sank like the titantic because the creative team that made them good was no longer there. Now of course, you cant FORCE Brubaker or Aja to work on the book forever i guess but look at what happened with Daredevil. Bendis and Maleev worked magic on the character and found a winning formula. So when it was time for them to leave, Marvel put a creative team on the book that was damn near identical to Bendis and Maleev's style because that was what made Daredevil work.
I guess what im saying is... BRING AJA BACK DAMMIT! Or if you cant, find an artist or a writer that could evoke that same atmosphere that made the book work with that creative team. Again, i fully acknowledge that maybe its not nearly as easy as it sounds but i dont think people want to read about Danny running around with this young kid with funny looking glasses. Give us the semi-noir, mystical kung fu laden stories that brought Ironfist back from obscurity. I know im not being totally fair to Van Lente, but when i read that preview it just made me miss Brubaker and Aja.
This is weird. Overall I am inclined to agree. On the other hand, I do like Fred Van Lente's work. He has never produced a comic yet that I thought was below average or even average (aside for one or two issues of IRON MAN LEGACY). I like his new Victor Alvarez character and how he has ties to both Cage and Iron Fist, so he fits into their world. As for the bits about taking on those sorts of bizarre street villains, I don't mind that much, either. I mean, Iron Fist is still the type to handle common street punks than a lot of other heroes; that was the gist of the back up strip for IMMORTAL WEAPONS.
What makes a book sell is a balance between how "important" the franchise is to the company, as well as the talent being involved being high enough profile AND talent that the audience seems to want on the book. The poorest selling runs of FANTASTIC FOUR in recent years were those of Dwayne McDuffie and Jonathan Hickman, at least in comparison to Mark Waid, J. Michael Straczynski, and Mark Millar (to which a comic fan may go, "D'uh"). Now, McDuffie had a boost at the start from THE INITIATIVE banner and by mixing up the team roster (replacing Reed & Sue with Black Panther and Storm for about a year). And Hickman has gotten a boost from "THREE". But by and large, the bigger name writers tended to do better. Yet, the end of the Mark Millar run saw greatly diminished sales - the audience didn't prefer him on FF as it had on, say, THE ULTIMATES, WOLVERINE, or KICK-ASS. Same as Brubaker may be capable of making CAPTAIN AMERICA a Top 30 book, but he couldn't get THE MARVELS PROJECT to sell that well for long.
David Aja may be limited with being able to do monthly work on a timely schedule. During his run, other artists would often come in for flash back sequences that were in nearly every issue and designed specifically to give Aja a break on some pages; drawing maybe 17-20 pages instead of 22. And this was fine and clever until the end of the Brubaker/Fraction run when Aja was being backed up by nearly a half dozen other artists. In many ways, it is more of a writer's medium than an artist's these days, in that a hot writer tends to move more books than a hot artist. It wasn't that way in the 90's but it is now. I am sure Grant Morrison on a Batman comic would sell even if the artist was terrible or an unknown figure picked at random from Deviant Art. There are very few artists whose name-power alone will elevate a writer with a slim rep these days, and those artists who can are usually former 90's superstars, like whenever Jim Lee draws something.
I think there is a way to balance mystical kung fu with street villain bashing. After all, the start of the IMMORTAL IRON FIST run had Rand fighting HYDRA agents as well as a giant robot on rooftops. I like Victor but hopefully he won't totally hog the book. I also would be stunned if within 5 issues, Luke Cage didn't show up once. He was around for half of SHADOWLAND: POWER MAN.