Essentially, this was WB’s attitude towards this movie:
Then:
“Yay! A Joker movie! Joker is popular! That means loads of money for us!”
Now:
“What do you mean making the Joker a domestic terrorist and the protagonist is controversial? Run away! Run away!”
Absolutely no forward thinking, other than about dollar signs. This film needed a strong and clear marketing message, understanding the potential controversy it could cause. The conversation could have been steered properly. It could have been a valuable tool for proper discussion about the state of America.
Instead it’s rapidly becoming an entirely predictable cluster****, and the film is being targeted - instead of the cultural morass it’s seeking to highlight.