Brainiac 2009
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Big B.O. hits in movies have never needed good writers or directors or actors, they need mindless action and cool music.
Bingo. Someone gets it. Case in point; critically 'rotten' movies like X3 and POTC2.
With the Superman sequel apparently having more action than any DC film prior produced, I think theres a fair chance it can do better business than SR if marketed as an action flick.
You have to remember hits like Spider-man did well mainly because of kid-appeal and families going over and over to see them. Superman Returns had no appeal to that demographic and thus didnt get those same repeat viewings from families and kids who couldnt sit through it. Superman handled more as an action flick would probably do a better job of drawing them in and retaining them for multiple viewings.
It at the very least may not make a big initial impact but could have good legs like BB did, which could in turn justify more films.