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Nintendo boss on Switch 2 and tariffs: ‘we are actively assessing what the impact may be’
Sticker shock.

The console will cost $449.99 — a big jump from the original Switch, which debuted at $299.99 in 2017. Some have speculated that the price hike was at least partly due to the ongoing confusion around President Donald Trump’s planned tariffs. The timing was certainly awkward; Trump announced a fresh, wide-ranging wave of global tariffs the same day as Nintendo’s event.
But Nintendo of America president Doug Bowser says that tariffs did not directly impact the console’s original price tag. “Put [the April 2nd announcement] aside. Any previous tariffs were not factored into the price itself,“ he explained, speaking to me the day after the event.
So why is the Switch 2 so expensive? When I asked Bowser, he rattled off a list of the new console’s features: the bigger LCD screen, the more powerful internals, the Joy-Con controllers that have been “enlarged and redesigned for durability,” the GameChat social layer built into the console, and more.