To throw a monkey wrench into all this, I thought back in the day I heard Stan Lee decided to marry Pete & MJ in the strip because he found out they were getting married in the comic.
But anyway, as Miken Ayers mentions in quoting Ron Frenz, I could see them heading toward a wedding and it did not "come out of the blue editorial mandate" as others have insisted.
OMD comes off waaay more like an editorial mandate.
When you go back and you read the comics leading up to the marriage of Peter and Mary Jane it's a very out of the blue thing. They were in a very deep relationship and Peter did propose to her, which she declined. Then suddenly they are tying the knot.
When you go back and read the the issues leading up to One More Day it's very out of the blue that they make a deal with Mephisto. I think the biggest mistake that Quesada made was bringing Mephisto into the equation. Honestly, you place any Marvel villain in that equation it still is pretty much the same thing.
Both are very strange editorial decisions that seriously impacted the future of the character, for better or worse depending on your view of things.
It certainly is a fact that even after the marriage a lot of Spider-Man writers disliked writing the marriage and they did figure out ways to get out the marriage. Hence...the Clone Saga. Bring in a clone of Peter Parker and have him take Pete's place. The mistake that they made was saying that Ben Reilly was the one true Spider-Man. In hindsight...if they would have not done that and let Peter and MJ go live happily ever after with the baby...it could have been different. However, I think that regardless fandom would have pitched a fit. Spider-Man fandom loves pitching fits.
Then Howard Mackie blows up an airplane that Mary Jane is in and, apparently, she dies? I really wasn't reading the comics at this time but I remember reading that there were plans that MJ was supposed to have died in the plane crash. Then they brought her back in but her and Peter were having problems and such? I had just jumped back on Spider-Man when JMS took over and Peter was trying to get back with her, etc.
They had attempted to get rid of her previously to this. Well, I wouldn't say get rid of her but to have a "single" Spider-Man. You read the Life of Reilly and it's stated right there by Tom Defalco that the Clone Saga was mainly a vehicle to get back to a single Spider-Man.
Quesada figured out a way to get rid of it and he went for it. Making a deal with Mephisto is not really the way that it should have been done, that's something that I'll whole heartedly agree with. However, I've enjoyed the outcome of Brand New Day. The stories have been a blast and I've enjoyed the direction very much thus far. OMIT is about two years too late, in my opinion, but it's not as bad as a lot of people are making it out to be. There are still two parts left of it before final judgements can really be made on it. Maybe the next two issues will make me spit on the direction of it all myself. You never know.
I don't want to throw a monkey wrench in anything but lets face it...this isn't the first attempt at trying to bring in a single Spider-Man. It's just that this time Marvel has an editor in chief with giant hairy man balls to stick with the decision.
People threw a fit about the Clone Saga and they reversed it. People threw a fit about the Mary Jane airplane explosion. Even though I wasn't reading I do remember reading on websites that there were petitions for not killing Mary Jane. So, apparently they reversed it. Maybe the complaints aren't being heard as loudly as they were before this. Maybe a lot of posters around here are right and Quesada is the ultimate *****e bag they say he is and he just doesn't give a crap.
The fact remains that the marriage isn't coming back anytime soon. Single, swinging Peter Parker is here to stay. Maybe ten to fifteen years down the road a new editor in chief who was a die hard fan of a married Spider-man will bring it back. For now, it's here.