Thinking isn't the problem, figuring out something that was the professionals job to figure out for you is a problem though.
If someone maps your characters run to the right stick, and the camera to the left you'd undoubtedly say "Hm... well...that's..wrong...."
Though I haven't been able to get my hand on the demo, I figured it was going to control sloppy. Though, I always thought it would only be on foot as Iron Man seems to glide as he runs, and it always just looked awkward.
Now can we please stop defending hero games, simply because it's got our heroes in them? Wouldn't we all love Iron Man to have a PROPER release? (I know I would.)