Forget Wheaties boxes. That was so 1990s.
Pop Tarts have (momentarily) taken over cereal boxes in the cool athletics collectables category.
Five universities have partnered with Kellogg's on limited edition Pop Tarts.
Yes, Pop Tarts.
Right when it seems like it's a slow news day, something crazy and out of the ordinary like this happens. Thank you, Kellogg's.
The boxes feature school logos and are being labeled "printed fun." As one can guess, the flavor coincides with the school's athletic team.
The flavors are as follows: Michigan's Pop Tart flavor is Go Blue Strawberry; Georgia is Bulldog Berry; Arkansas is Razorback Red; Florida is Florida Gators Strawberry; and North Carolina is Tar Heel Blue.