narrows101
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Mostly about their year so only posting the relevant parts.
http://www.iesb.net/index.php?option=com_content&task=view&id=5554&Itemid=99
For the whole article, click here:FOX recoups from summer 2008 and looks ahead to 2009 with biggies that include James Cameron's AVATAR, WOLVERINE and more!
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IESB: For the past 10 years, Fox has done great at the summer box office, this year was a little tough. What are you looking to do different next year, or the next couple of years, are you looking for more blockbusters, more tentpoles?
Tom Rothman: I'll tell you the truth of the matter is that we actually had, the irony of the way these things go, we actually had a great first half, beginning the year, winter and spring was terrific for us. We had, Horton, that did tremendously well worldwide, that was the bulk, Alvin and the Chipmunks worldwide was huge, over $350 worldwide and then we had a lot of nice, fairly solid doubles, triples movies - 27 Dresses, What Happens in Vegas and we even did very well with The Happening because it did $100 million overseas. So the first half of the year was very good for us.
The summer was a disappointment and there's no two ways about that, but ultimately, it's really simple - the movies weren't good enough, that we had for the summer and we had made the decision because of the strike and because of other things that we were not going to rush certain movies, right, we took an extra year on Wolverine for example, when originally we had hoped to have that for the second half of this summer. Same with Day the Earth Stood Still, we could have rushed to update Day the Earth Stood Still but we took a decision to have, to give the movies the proper time they needed and the films that we had in the summer, they just weren't good enough to hold their own.
So, we didn't actually lose a lot of money but we certainly had, for us, certainly having had nine summers in a row that have been top notch, we had an off summer. But, the good news about it is, I guess because of that, from basically now, from Max Payne through all the way through all of next year through Avatar we are absolutely loaded for bear.
http://www.iesb.net/index.php?option=com_content&task=view&id=5554&Itemid=99