Just occurred to me.
Lot of chains that are Blu-ray exclusive (Blockbuster, Questar, Woolworths, possibly Target and more) are now losing Shrek and Transformers in HD. Shrek, one of the biggest movie franchises of all-time, and Transformers, one of the biggest summer movies and potential massive franchises of all-time, will not be sold in HD at their stores.
Huge mistake, me thinks. This is a messy format war.
Just so it's clear.. Target's "exclusiveness" was yet more PR BS from the Blu Ray group.
Turns out they only bought an end cap and tried to claim it was exclusive.
Can you imagine though.. Target, who paid a lot to get some exclusive Transformers merchandise, missing out on the movie? Doubtful.
This is pretty big news for HD-DVD.. pretty much all of Marvel's future films (Hulk/Iron Man) as well as Cloverfield/1-18-08, Trek, etc are going HD-DVD.
The funny part of all this are the fanboys who suddenly see HD-DVD as a threat, despite only a week ago claiming the war was over.
Seeing the meltdown across the web is pretty funny though. Boycotts, encouraging people to buy 5 Blu Rays to offset Transformer sales, etc..