First of all it's not PR Stuff! Universal didn't write the damn article. Second a lot of you seem to be experts on how well the movie is doing for Marvel money wise. None of you know what they spent on the movie. Everyone looks at production budget, which doesn't mean crap! A budget is just that, thats how much money was set aside to be used. It doesn't mean they used it all. As with any company you want to stay in the black (under budget). Here's an example: I work for a new company here in the U.S. and this company set aside a 4bil budget for them to get started in operations and retail expenses, but it doesn't mean we try to spend 4bil. We want to stay under and use less than what is given. Unless you work for Marvel stop acting like you know what there books look like! They even estimated lower numbers than the Hulk is actually doing. That's why this movie was billed as a re-boot. They are trying to revitalize one of their most popular characters since it was done poorly the first time. The first Hulk made money itself, but it was poorly received by the public and fans. So now, even though it's not breaking records, people like it. If they do a sequel with the same cast, it will do even better.