The Dark Knight WB to go with new marketing plan

Man, opening night will be an amazing and emotional night....especially spiritually.

A great talent and spirit like Ledger will be in the theaters when the Dark Knight comes out on opening night.

His spirit will definitely be present.
 
Amazing? that is pushing it far to far imo forget nicholson, cloony and ford for a moment Ledger has done one worldwide film of note so far brokeback mountain dont let your love for heath blind you to this fact he was 28 yes and in todays movie world that is the midpoint of his career when he should have a ton of good movies behind him apart from BM the others in his resume are average/good at best.

When Daniel Day-Lewis is praising your performance in Monster's Ball, you must be doing something right in films OTHER than Brokeback Mountain.
 
Actually, I was hoping they'd change the marketing from Joker to Batman eventually. Don't get me wrong, the Joker marketing was awesome, but I didn't want to see *too much* Joker before the movie comes out and I think it's good to see a little more Batman now. I didn't think we saw much at all of Batman.
 
Actually, I was hoping they'd change the marketing from Joker to Batman eventually. Don't get me wrong, the Joker marketing was awesome, but I didn't want to see *too much* Joker before the movie comes out and I think it's good to see a little more Batman now. I didn't think we saw much at all of Batman.

I think they were pushing the Joker angle partially to show the fanboys that Heath had done a good job with the role and to let the general public know that the Joker would be in a Batman movie again. He's probably the most popular villain ever so it's a special occurrence when he's in a Batman movie compared to the other villains, so that's probably why they wanted to let all the people who saw I Am Legend know that the J-Man is back in action.
 
Regardless of the validity of the quote above, this is still an interesting topic.

My speculation is that the viral stuff, especially the more Joker centric, was coming to a hault anyway. We have a little bit of Harvey in the viral and another trailer coming out that is supposedly going to focus more on Harvey, i.e. "the backbone."

By the time TV spots start hitting the airwaves the mourning period will have passed and they can use the TV spots to celebrate his performance.

I just don't think (actually hope) we'll be seeing Heath on large size drink cups at our local Burger King.
agreed
 
I think they were pushing the Joker angle partially to show the fanboys that Heath had done a good job with the role and to let the general public know that the Joker would be in a Batman movie again. He's probably the most popular villain ever so it's a special occurrence when he's in a Batman movie compared to the other villains, so that's probably why they wanted to let all the people who saw I Am Legend know that the J-Man is back in action.

That's a great way to put it.
 
[QUOTE="_____";13893622]"Warner Bros. has announced that The Dark Knight will keeps its release date of July 18th. Sources say that marketing was going to revolve around Heath's character, so that is being reworked."

his death is more important then the movie, i want to make that clear, but i was looking foward to what the WB was going to do with markerting campaign with the joker, the viral stuff has been crazy.

Oh well, life is more important than a 2 hr movie[/QUOTE]
this thread with article/source refutes this

http://forums.superherohype.com/showthread.php?t=294618
 
Don't know if this has been posted...

http://movies.sympatico.msn.ca/featu...umentid=452179


Quote:
Fate of Ledger's last films uncertain
Gilliam, WB mull fate of 'Knight,' 'Parnassus'
Ledger as the Joker in Dark Knight
One day after Heath Ledger's death, Hollywood was still figuring out how to proceed on the two projects most immediately affected.

Production on Terry Gilliam's indie "The Imaginarium of Doctor Parnassus" has temporarily shut down, while Warner execs are still determining how to adjust their marketing campaign on "The Dark Knight," which is keyed to Ledger's Joker character in its early stages.

"Parnassus" has three options: Replace Ledger in the role, shoot around him or shut down the production entirely. The insurance company will likely determine which option the producers take.

Samuel Hadida, Bill Vince and Amy Gilliam are producing the $30 million indie, which is largely financed through Hadida's Paris-based Davis Film. Ledger's involvement was a key factor in raising the coin.

Over the years other productions have employed a variety of techniques to work around the death of the actors portraying major characters. For better or worse, advancements in CGI and digital effects made it easier for producers to finish "Gladiator" and an episode of "The Sopranos" after the deaths of Oliver Reed and Nancy Marchand, respectively.

In other instances they have used stunt doubles to finish projects or reworked scenes after the star's death. James Dean's final scene in "Giant," for example, had to be looped after his death in a car crash because he mumbled so much in the shot. When Brandon Lee died during an accident on set during production of "The Crow," director Alex Proyas used a stunt double to complete scenes; Lee's face was added using special effects. That film was days away from completion, however. Similarly, a look-alike for Natalie Wood was used after her drowning death during production of "Brainstorm."

The producers used several techniques to finish "Wagons East" after John Candy died of heart failure, rewriting scenes or using a body double.

Further back, Louis B. Mayer threatened to scrap "Saratoga," when Jean Harlow died suddenly, but relented after fans demanded he release it; a body double finished the remaining scenes with her back to the camera.

River Phoenix was supposed to co-star in "Interview With the Vampire," but when he died, they recast Christian Slater in the role. He was working on another film called "Dark Blood" which was scuttled entirely.

And Chris Farley was working on "Shrek" for DreamWorks when he died; Mike Myers took over the lead voice role after his "Saturday Night Live" cohort overdosed in 1997.

Warners has a different predicament with "The Dark Knight." Production on Christopher Nolan's "Batman Begins" sequel is believed to largely completed -- principal photography concluded in the fall -- but the initial marketing campaign focuses on the ghoulish Joker character.

To complicate matters further, the studio has just restructured its marketing operation. International marketing topper Sue Kroll now oversees all marketing for the studio in the wake of the exit of former domestic marketing president Dawn Taubin, who developed the "Dark Knight" campaign.

Kroll will likely have to move quickly to rejigger the studio's current phase of the marketing campaign for "Dark Knight," focusing on Ledger's Joker character. This phase of the campaign had been set to run until March.


Ledger's death is just the latest production snafu to afflict Gilliam. He started shooting "Parnassus" in early December and was due to wrap in March. Production segued from London to Vancouver this week.
Ledger was the biggest name in an ensemble cast including Christopher Plummer, Lily Cole and Tom Waits. Story concerns an ancient traveling show that arrives in modern London with a magic mirror that can transport its audience into fantastical realms of the imagination. Plummer plays the impresario Dr. Parnassus, and Ledger took the role of a mysterious outsider who joins the troupe on a quest through parallel worlds to save the doctor's daughter (Cole) from the clutches of the devil (Waits).

Gilliam previously weathered a problem that plagued shoot of "The Man Who Killed Don Quixote," dealing with flash floods and the injury of star Jean Rochefort before ultimately scrapping the production.

Ledger's death also came as he was working on what would have been his feature directing debut, an adaptation of the Walter Tevis novel "The Queen's Gambit," with British writer-producer Allan Scott.

The leading role of a young female chess prodigy had been offered to Oscar nominee Ellen Page. Ledger, a skilled chess player, was due to play a supporting role.

In an interview last month, a few days after shooting started on "Parnassus," Gilliam said, "Heath is extraordinary. He's just so good, and he's going to be a film director. He's watching everything, and he's going to be a much better director than I will ever be."

(Adam Dawtrey, Tatiana Siegel and Pamela McClintock contributed to this report.)

More on Variety.com
Copyright 2007 Variety, Inc. All rights reserved

--dk7
 
Amazing? that is pushing it far to far imo forget nicholson, cloony and ford for a moment Ledger has done one worldwide film of note so far brokeback mountain dont let your love for heath blind you to this fact he was 28 yes and in todays movie world that is the midpoint of his career when he should have a ton of good movies behind him apart from BM the others in his resume are average/good at best.

So Morgan Freeman is a failure?
 
I still think they still should focus on Ledger's performance. It was exactly what sold me after months and months of me beyotching and moaning about the non-bleached, racoon-eyed, scar-mouth look.

He may not be bleached white like the comic book Joker, but he ACTED exactly how I always imagined the comic book Joker to act - and I'm judging that by a mere 60-second trailer!
 
So Morgan Freeman is a failure?

Or Michael Caine? Or Gary Oldman? That sounds pretty much A-List to me.

Besides, Maggie G, Eckhart and Cillian Murphy aren't exactly billboard names (yet), but they're also pretty solid.
 
I don't get the idea that they need to refigure marketing. All indications are Ledger's performance will be spectacular. Why hide it? Just because his character is villainous?
 
I don't get the idea that they need to refigure marketing. All indications are Ledger's performance will be spectacular. Why hide it? Just because his character is villainous?

Probably just hiding it from his friends and family.

I would imagine it would be hard for them to see Ledger's face all over the place...that's what I think

--dk7
 
I still think they still should focus on Ledger's performance. It was exactly what sold me after months and months of me beyotching and moaning about the non-bleached, racoon-eyed, scar-mouth look.

He may not be bleached white like the comic book Joker, but he ACTED exactly how I always imagined the comic book Joker to act - and I'm judging that by a mere 60-second trailer!

I'm accepting of the "racoon eyed, scar-mouth" look but it's not my favorite. However, I'm completely sold on Heath Ledger's performance, it will be one to remember. It's why I'm most looking forward to the Joker. :up:
 
Or Michael Caine? Or Gary Oldman? That sounds pretty much A-List to me.

Besides, Maggie G, Eckhart and Cillian Murphy aren't exactly billboard names (yet), but they're also pretty solid.

Well I pointed out Morgan Freeman because he was not an actor of prominence at all until he was like in his 50s.
 
I'm accepting of the "racoon eyed, scar-mouth" look but it's not my favorite. However, I'm completely sold on Heath Ledger's performance, it will be one to remember. It's why I'm most looking forward to the Joker. :up:

Nah, I'm still uneasy about the looks, but Ledger's bits on the trailer (putting his head on the window car like a dog, the funny face when firing that cannon-like gun, the laugh, the delivery ("comissioner...")), all that sold me the character.

In fact, it would even be cool to see as little Joker as possible for now until the movie's debut. I wanna be surprised. Just like the pre-internet days, when we would walk into a movie without the faintest idea of what it was going to be.

And yep, I'm an old fart who saw Star Wars on the opening day without even seeing a still of the film.:boba:
 
The trailer is now back up on the main page www.thedarkknight.com...might mean that they are getting more comfortable with showing Heath as the Joker...maybe more viral tomorrow? Let's say around noon (EST)? Yes...yes.
 
Well I pointed out Morgan Freeman because he was not an actor of prominence at all until he was like in his 50s.

Yeah, he was 52 when he won that Oscar for Driving Miss Daisy, but he had a pretty solid, if not prominent, career before that.

And he was Count Dracula on THE ELECTRIC COMPANY, who can forget that? :brucebat:

[YT]Wp0-yDJAtWQ[/YT]
 
I hope Joker isn't the main character a.l.a. '89 Batman. It'd sorta make me feel bad/
 
28 is not the midpoint of a career. Unless you intend retiring at 36. Name some great actors that had a brilliant resume by 28. Go on.

Actors such as jake gylynhaal, edward norton and matt damon (which is the kind of brackett of acting i feel heath is in) all had a resume of great films under thier belts by age 25-30. 28 may not be the "midpoint" of ledgers promising career but actors start very young by 28 you would expect him to have more recognised movies imo.

if most of you are honest before TDK all you knew from heath was Brokeback and maybe 10 things and knights tale (which are fun to watch but hardly groundbreaking movies) so to say as someone stated his "amazing" career is a bit of an overstatement ill say promising career instead.
 
Actors such as jake gylynhaal, edward norton and matt damon (which is the kind of brackett of acting i feel heath is in) all had a resume of great films under thier belts by age 25-30. 28 may not be the "midpoint" of ledgers promising career but actors start very young by 28 you would expect him to have more recognised movies imo.

if most of you are honest before TDK all you knew from heath was Brokeback and maybe 10 things and knights tale (which are fun to watch but hardly groundbreaking movies) so to say as someone stated his "amazing" career is a bit of an overstatement ill say promising career instead.

It doesn't matter. What matter is:

1. He proved to be a GREAT Joker, and I'm just judging a trailer.
2. His death was unexpected, unwanted and sad.
 
Actors such as jake gylynhaal, edward norton and matt damon (which is the kind of brackett of acting i feel heath is in) all had a resume of great films under thier belts by age 25-30. 28 may not be the "midpoint" of ledgers promising career but actors start very young by 28 you would expect him to have more recognised movies imo.

if most of you are honest before TDK all you knew from heath was Brokeback and maybe 10 things and knights 'tale (which are fun to watch but hardly groundbreaking movies) so to say as someone stated his "amazing" career is a bit of an overstatement ill say promising career instead.

"After several independent films, Ledger moved to Los Angeles at age 19 and starred opposite Julia Stiles in 10 Things I Hate About You. Offers for other teen flicks soon came his way, but Ledger turned them down, preferring to remain idle than sign on for projects he didn't like.
"It wasn't a hard decision for me," Ledger told the Associated Press in 2001. "It was hard for everyone else around me to understand. Agents were like, 'You're crazy,' my parents were like, 'Come on, you have to eat.'
"
 
I dont really see a "Stuck on You" in Ledger's career after that article was published
 

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