Bad marketing? Really? With a movie that was bringing the series back to it's darker roots, WB decides to bring out a bright and cheerful DVD cover covered in Pizza slices...
I wonder why Imagi would be mad.
It's like Batman begin's DVD being bright and cheerful, maybe showing Batman dancing on the back of the case.
It goes beyond just the dvd cover, don't forget that much of the advertising for the dvd appeared on daytime kids tv stations such as Nick, Cartoon Network, and Toon Disney, with those awful "turtles on the outside, pizza on the inside" commercials.
Today it has been announced that Imagi and WB have reached an agreement on distribution, and only one major hurdle remains between Imagi and Mirage(whatever that may be).
http://the-5th-turtle.blogspot.com/2007/11/tmnt-movie-sequel-sorta-news2.html
) f*** my first word was even.. no joke, "Cowabunga," but that... that right there... is just f***ing sad. Even as a kid I would have thought "What the heck is that!?" 