Article in USA Today (5/6)

Mister J

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As I passed by a newsstand, seeing Liv Tyler in the corner of USA Today caught my eye. The underneath caption read:
Don't Make Her Boyfriend Angry
After First Hulk Flop, Marvel Tries Again with Ed Norton as Angry Green Brute
Being in somewhat of a hurry, as well as possibly too cheap to spend the $0.75 to purchase the paper :-)o), I didn't get a look at what was inside. However, the article below was on USA Today's website. I'm assuming they're one in the same. Pretty good read and recap.

New 'Hulk' Boasts Better Effects, Smashing Foe
LOS ANGELES — Hulk want do-over.


Just five years after the brute with anger management issues and forgiving pants hit — and splattered against — the big screen, The Incredible Hulk returns to theaters June 13 in one of Hollywood's boldest mulligans.


The movie, this time starring Edward Norton as the scientist belted by gamma rays, breaks Hollywood's golden rule of remakes (studio executives prefer they be call "re-imaginings"): Give audiences time to forget the first one.


Instead, it's the filmmakers who are disregarding the original. And they're wagering $150 million that audiences will follow suit.


If they're wrong, it could sink franchise hopes for the big green guy, who made for a popular 1970s television series with Bill Bixby and is behind only Spider-Man and X-Men in Marvel comic-book popularity.


But translating Hulk onto a 30-foot movie screen has been tricky, even though his 9-foot, 1,500-pound body would seem a perfect fit.


"It's different than, say, Batman or Iron Man," says Rob Worley of Comics2Film.com. "Those movies have human beings in costumes, which gives you a personal connection with the hero. With the Hulk, you have to turn him into a computer-generated character. That can be a fine line to walk."


Many felt Ang Lee tripped over it in 2003 with his brooding and violent take on the comic-book icon. The film took in $134 million domestically — not bad, but hardly the moneymaker Universal had expected.


Worse, tough reviews and savage fan reaction appeared to mark the big-screen end of the emerald beast.


But in the comic-book world, heroes die and return all the time. And Marvel, which has become one of the most bankable studios in the industry, decided to try what they do with their comic books that are stuck in a rut: slap an adjective like "ultimate" or "incredible" in the title, put a No. 1 on the issue, and give it another shot.


"It's unprecedented for a comic-book movie," Worley says. "And if you don't follow the industry or comic books, you run the risk of confusing people who think they just saw that film."

Internal battles
Consider Lee among the confounded. When he heard that a new Hulk was coming out — without a number 2 behind it — he says he was "bewildered."


"I was very proud of the movie I made," he says. "It seemed strange that it was being treated as if it didn't exist."


Actually, the opposite was happening. Directors who revere the man behind Brokeback Mountain and Crouching Tiger, Hidden Dragon were nervous about redoing one of his movies — including the man who ultimately did.


New Hulk director Louis Leterrier, who helmed the Transporter films, initially turned down the project out of respect for Lee. "I was divided," he says. "I couldn't believe they wanted to reboot the franchise after just five years. And I loved (the 2003 movie) as a filmmaker. There was great art in it. But as a nerd, I absolutely didn't like it. It was slow."


Leterrier went to his home in France to reconsider the offer and decided to send an outline of the story he wanted to tell, complete with paintings and sketches of the action sequences he felt the film needed. "It was kind of a prenuptial agreement," he says. "This was my big chance, my first big American movie. I didn't want it to be the end of my career. I wanted to start with a healthy relationship."


That relationship hit a few bumps near the end of shooting. Norton and Leterrier, who worked on the script together, wanted a longer film with more dialogue. Marvel wanted to keep it leaner and more action-heavy. The differences came to a head when Norton, Leterrier and Marvel executives sat together for a rough-cut screening.


"It was a suicide run," the director says with a laugh. "We should have gone home, collected our thoughts. Instead we had a long meeting that day. There were things I wanted that Marvel didn't, things Marvel wanted that Edward didn't. It was bad management on everyone's part."


Marvel won the argument but lost another battle. Norton opted out of doing much promotion, including an interview for this story.


Marvel chief Kevin Feige says the exchange was "no different than you have making any other movie. This one just got publicity because Ed Norton is a star."


Still, Leterrier says, it was publicity the film didn't need. "Edward handed me his notes and walked from the project," he says. "We had all these issues about it being a reboot while still being true to Ang Lee's vision. Now we had the Edward thing. And I'm thinking, 'Come on, it's just a movie — about a green guy running around.' "


That might come as a relief to die-hard fans, who for years have wanted a movie where the big guy, above all, runs amok.


To that end, this version delivers. It dispatches with the origins of Doc Bruce Banner (Norton) within the 2½-minute title sequence and becomes a two-hour chase picture. Playing off Norton is Liv Tyler as Banner's love interest, Betty Ross, and William Hurt as her father, Gen. Thaddeus Ross, who wants to use the Hulk as the ultimate military weapon.


The movie is as much of a nod to the TV show, which ran from 1978 to 1982, as it is to the comic book. Bixby is featured in a scene from The Courtship of Eddie's Father. Lou Ferrigno, who played the TV Hulk, has a cameo, as does another Marvel superhero in a nifty crossover.


Enter the villain
Equally important as action and paying homage, says Blair Butler of G4TV, which caters to comic book and video game fans, is the Hulk's need for a formidable villain.


In the first film, she says, "jumping on cars and gamma-radiated dogs and fighting Nick Nolte wasn't satisfying for fans who wanted to see demolition. It's not only important for them to see Hulk smash. They want someone who smashes back."


And that someone is Abomination. Think of him as a Hulk on steroids who got cut off in L.A. traffic.


Marvel has a reputation for unlikely choices for its heroes: Norton, Tobey Maguire as Spider-Man, Robert Downey Jr. as Iron Man. But the choice of 5-foot-7 Brit Tim Roth as the monstrous villain surprised even Roth.


"I mean, movie stars want to be in comic-book movies, and I'm a character actor," he says. "And a short one. But it's amazing what they can do with Lycra and (computer-generated) effects."


Indeed, that could be what determines the fate of the Hulk. Where the 2003 film was hammered for clunky visual effects, Hulk redux employs a motion-capture special effect in which actors' faces are coated with an infrared paint so that stars' faces, down to their wrinkles, show up when they turn into computer creatures.


"There's no comparison" between the effects of the two films, says Gale Anne Hurd, producer of both Hulk movies. "We had access to the cutting edge, and you want that if your sequel is going to raise the action. You can put more pop in the popcorn when you believe the actors are really 'hulking out.' "


But it will take more than improved effects to resurrect the not-so-jolly green giant.


"It looks like this is closer to what fans want, which really is to connect to our memories of Hulk," Butler says. "Among the Marvel comic heroes, there's Spider-Man, (X-Men's) Wolverine and the Hulk. We want to love him. We just need a reason to."
 
That relationship hit a few bumps near the end of shooting. Norton and Leterrier, who worked on the script together, wanted a longer film with more dialogue. Marvel wanted to keep it leaner and more action-heavy. The differences came to a head when Norton, Leterrier and Marvel executives sat together for a rough-cut screening.


"It was a suicide run," the director says with a laugh. "We should have gone home, collected our thoughts. Instead we had a long meeting that day. There were things I wanted that Marvel didn't, things Marvel wanted that Edward didn't. It was bad management on everyone's part."

Marvel won the argument but lost another battle. Norton opted out of doing much promotion, including an interview for this story.


Marvel chief Kevin Feige says the exchange was "no different than you have making any other movie. This one just got publicity because Ed Norton is a star."


Still, Leterrier says, it was publicity the film didn't need. "Edward handed me his notes and walked from the project," he says. "We had all these issues about it being a reboot while still being true to Ang Lee's vision. Now we had the Edward thing. And I'm thinking, 'Come on, it's just a movie — about a green guy running around.' "

I hope this argument will not affect Norton's future participation with the Hulk sequels and his relationship with Marvel Studio.
 
I hope this argument will not affect Norton's future participation with the Hulk sequels and his relationship with Marvel Studio.

That would be my biggest concern. Considering that Marvel is attempting to create this broader universe and tie everything together, to lose Norton (and thus some continuity) would be a huge blow to both the Hulk and the Avengers.
 
Yeah the whole Norton lack of promotion really bums me. I hope he shows up on some shows next week as was alluded to in another article.
 
That would be my biggest concern. Considering that Marvel is attempting to create this broader universe and tie everything together, to lose Norton (and thus some continuity) would be a huge blow to both the Hulk and the Avengers.

Yeah, even if TIH became a success, if Norton refused to return then I think the Hulk franchise is essentially tanked for good. I don't think they can cast their third actor for Bruce Banner in 3 straight films.
 
Yeah the whole Norton lack of promotion really bums me. I hope he shows up on some shows next week as was alluded to in another article.

Marvel needs to make amends with Norton privately imo.
 
USA Today needs to learn how to research. Ego centric to think they were denied an interview because of the feud. He simply doesn't do interviews for his films. It's very rare to see Ed pimping anything like Downey did.

Regardless if he really didn't want to do promotion for the film in general he wouldn't have told fans to stop worrying about what goes on behind the scenes like this "feud" in an interview with total film.

Nor would he be appearing on Moviefone to answer fans questions about the film.
 
USA Today needs to learn how to research. Ego centric to think they were denied an interview because of the feud. He simply doesn't do interviews for his films. It's very rare to see Ed pimping anything like Downey did.

Regardless if he really didn't want to do promotion for the film in general he wouldn't have told fans to stop worrying about what goes on behind the scenes like this "feud" in an interview with total film.

Nor would he be appearing on Moviefone to answer fans questions about the film.

Thanks, I feel better about this now. I just want Norton to reprise his role as Bruce Banner if TIH succeed, because I don't want to see the role being recast yet again.
 
For real, Norton looks like a great Banner. Hopefully he'll be as good as Downey.
 
I want Norton back. I'm hoping he's as good as Downey was for Iron Man.
 
Yeah I got the funny feeling Norton won't do another Hulk movie Avengers included... no way Marvel can give him any sort of creative control. Norton can pretty much demand whatever he wants and Marvel will have no leverage. I don't think Norton will do them a favor and just come back for the sake of coming back. I am not sure writing out the Hulk would be the worst thing if that's the case.
 
Yeah I got the funny feeling Norton won't do another Hulk movie Avengers included... no way Marvel can give him any sort of creative control. Norton can pretty much demand whatever he wants and Marvel will have no leverage. I don't think Norton will do them a favor and just come back for the sake of coming back. I am not sure writing out the Hulk would be the worst thing if that's the case.

Right, I am sure if it makes tons, he will hold a grudge he doesn't even have, and then just waltz right out of the role, never to return.

Listen he's already said this happens with ALL MOVIES, and that FANS SHOULD KEEP THEIR NOSES OUT OF IT AND JUST ENJOY THE FILM.

-pant- -pant-... must... keep ...repeating...
 
I hope this argument will not affect Norton's future participation with the Hulk sequels and his relationship with Marvel Studio.

At this point, i'll be VERY surprised if Norton reprises the roll.
 
Badly researched article. As far as Norton "not promoting"... well, what was he doing on MTV last week?

And you guys buying this rumer again, c'mon! You have read enough about this film, you should know better at this point.
 
Yeah I got the funny feeling Norton won't do another Hulk movie Avengers included... no way Marvel can give him any sort of creative control. Norton can pretty much demand whatever he wants and Marvel will have no leverage. I don't think Norton will do them a favor and just come back for the sake of coming back. I am not sure writing out the Hulk would be the worst thing if that's the case.

Oh please...

This movie makes good money, he'll be back. Stop stoking the fires of failure and disappointment.
 
Do you guys honestly expect a rag like USA Today to check their sources? Most mainstream media outlets do not.
 
Right, I am sure if it makes tons, he will hold a grudge he doesn't even have, and then just waltz right out of the role, never to return.

Listen he's already said this happens with ALL MOVIES, and that FANS SHOULD KEEP THEIR NOSES OUT OF IT AND JUST ENJOY THE FILM.

-pant- -pant-... must... keep ...repeating...

Look I am going to play the pessimistic view more often than not. I just think that if Marvel gets "A" list talent to round out the roster the pressure to re-sign Norton will be off. If he doesn't take the pay cut and Marvel doesn't increase the salary, why would Norton come back? The same works with RDJ and anyone else for that matter... but RDJ has leverage since his film was uber successful. But people have been telling me... because Norton loves the character and the source material he'll come back no matter what... yeah okay... it's money and creative control that matters... two things that Marvel can not afford to ante up when it comes to Norton's involvement in Avengers. Look I am happy they at least had faith in the Hulk by giving us another movie. I just don't want fan boys to moan and groan if Norton doesn't get re-signed. Of course all it takes is a huge box office number for TIH and a two picture extension worth a good 20 million plus for Norton but until that happens I am expecting the worst.
 
good read. although, the Norton part of the article left me with some concerns. but, somehow, i am glad that Marvel won the battle. i feel that a Hulk movie should be action-heavy.
 
USA Today needs to learn how to research. Ego centric to think they were denied an interview because of the feud. He simply doesn't do interviews for his films. It's very rare to see Ed pimping anything like Downey did.

Regardless if he really didn't want to do promotion for the film in general he wouldn't have told fans to stop worrying about what goes on behind the scenes like this "feud" in an interview with total film.

Nor would he be appearing on Moviefone to answer fans questions about the film.

And, like Nivek mentioned, why would he present at the MTV movie awards with Liv Tyler? That experience gave me a headache and I didn't have to endure it in person.

Norton is a true professional and I have no worries about his involvement or future involvement.
 
I just think that if Marvel gets "A" list talent to round out the roster the pressure to re-sign Norton will be off. If he doesn't take the pay cut and Marvel doesn't increase the salary, why would Norton come back?

Because he signed for THREE movies. It's called a contract. If he breaks the contract there are ramifications. It's certainly not the best way to do business because you want your star happy and content and not spiteful but that's why they sign stars to ironclad three picture deals before they ever even shoot a frame.

Tobey Maguire tried to pull the old "back injury" negotiating ploy before Spider-Man 2 and Sony threatened not only to replace him but also threatened legal action. Tobey was on set the following week. They also sweetened the pot and everyone was happy. I'm sure Robert Downey Jr will get a nice bonus for IM2 even though Marvel isn't obligated to do anything. Norton will be rewarded and all will be well.
 
With somebody like Norton I am surprised that so many people don't believe in these rumors. He has been doing very little advertising. Tobey Maguire is a very private, shy dude too but he went out and did heavy promotion for Spider-Man. Now EN is obviously promoting the film but I do believe that the tif over the films cut caused some bad blood and in turn less promotion by him. I 100 percent believe that.
 
Because he signed for THREE movies. It's called a contract. If he breaks the contract there are ramifications. It's certainly not the best way to do business because you want your star happy and content and not spiteful but that's why they sign stars to ironclad three picture deals before they ever even shoot a frame.

Tobey Maguire tried to pull the old "back injury" negotiating ploy before Spider-Man 2 and Sony threatened not only to replace him but also threatened legal action. Tobey was on set the following week. They also sweetened the pot and everyone was happy. I'm sure Robert Downey Jr will get a nice bonus for IM2 even though Marvel isn't obligated to do anything. Norton will be rewarded and all will be well.

Oh please... Norton hasn't signed a damn thing... it's called a one movie deal with the OPTION of two more films... Norton still needs to renegotiate with Marvel if they are going to fulfill that option. If that was the case... why are there threads about how Jon and RDJ still remained unsigned for IM2? They may have signed recently but only after the big numbers. You should know that it is never a set deal. Look at Night Crawler... Alan Cummings wanted the pay raise... the studio said no thanks... and he was gone... of course a guy like that is expendable. But there aren't good backup options for Bruce Banner if you ask me.
 
Look at Night Crawler... Alan Cummings wanted the pay raise... the studio said no thanks... and he was gone... of course a guy like that is expendable. But there aren't good backup options for Bruce Banner if you ask me.

Erm... actually he hated Brian Singer thats why he didn't want to come back, if I remember. After watching the behind the scenes, I don't blame him. By the time Brian wasn't working on X3, it was to late to get Alan back if I remember.
 

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