alexdunn
Spagett!
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All the haters need to read this. It explains why things lead to Inc, and how it all plays out in Morrison's metatext.
http://www.comicsalliance.com/2010/08/31/two-batmen-batman-inc/
At the end of the day its only temporary and it explores new themes, so what's the problem? And its not like Stark at all. He exposed his identity for politics or personal exposure. BW does it so that he can help his cause as Bruce (see how Wayne tower will house labs for the police from now on, as stated by Tomasi), not for personal gain, or anything like that. Besides, he didnt reveal his identity, just that he's funding Batman.
Fantastic article. It really captures the genius of Morrison's run.